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Johnny Morgan

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Silver Belles/ashmei web case study

About this project

Silver Belles imports, restores, hires and sells vintage Airstream trailers. As part of a copywriting project for the company's new website (silverbelles.com), a number of case studies were required, including this one involving ultimate running apparel brand ashmei. The overall tone had to be sharp, confident and appeal to both private and corporate clients.

Sample

ASHMEI
POP UP SHOP

BELLES HELPS
ASHMEI
HIT THE ROAD

ASHMEI AIRSTREAM

How do you showcase the ultimate running apparel range? In the ultimate pop-up shop. Obviously. And that’s what ashmei created. A 1964 Overlander Airstream was turned into AirshopPhoenix.

We worked with the owner and creative force behind ashmei, Stuart Brooke, to create the ultimate mobile store and the home of the brand on the road. From an empty shell, something magnificent was born, something that gets a lot of love wherever it goes.

AirshopPhoenix is completely on-brand – every inch is ashmei. A new hydraulic door reveals a stunning interior, featuring a bed, a pop-up 3DTV, a coffee machine, a wood-burning stove, LED-lit walling and, of course, the entire ashmei product range.

FILES LINKED WITH THIS PROJECT

Silver Belles ashmei case study