Taylor Wimpey – complete collateral set
Still the foundation of new homes marketing….
As one of the UK’s leading housebuilders, the Taylor Wimpey name is the cement holding many of the nation’s largest developments together. Cranbrook is a prime example.
Cranbrook is the ‘First free standing new development in Devon since the Middle Ages.’ This collateral pack was the essential element of the new development’s integrated multimedia launch programme.
However, the ‘snag list’ ended up becoming longer than the copy. Why? Because Cranbrook is a ‘Consortium Site’ (one being developed by a group of house building brands) and just getting everybody to agree everything nearly drove me to take up plumbing instead of writing!