Technical Marketing Literature for telecoms client, Talk Straight Ltd
We launched their new marketing literature for schools at the event and secured many new contracts with Local Authorities and Academies around the UK. One new contract alone give full ROI for the whole event including literature development, stand design & build, associated advertising & merchandise and staff expenses & time.
With their target audience being schools, many decision makers are not technical specialists. All content and copy had to benefits rich and be written in clear English with minimal jargon.
Here’s a testimonial from my client:
Following a recommendation, Kate worked with us on a retained contract basis from January 2012 to February 2013.
In that time she significantly improved our brand image through the re-writing of our websites, promotional literature and several email and direct mail campaigns as well as co-ordinating a number of day-to-day activities and significant investment projects.
These included project managing everything associated with our presence as exhibitors at the BETT Show (the biggest technology in education show outside of America) as well as a series of promotional and ‘how-to guide’ videos – all under our Schools Broadband brand.
We realised we were rapidly reaching a stage in our growth that we needed someone in-house on a full time basis and would have taken her on in an instant had she wanted to come and work for us permanently. Although she wanted to keep running her own business, she remained professional to the end and even helped us to recruit and train her successor.
We wouldn’t hesitate to recommend Kate to anyone in need of a consultant that offers much more than a one-off review and recommendations service and provides exceptional value for money. She’s an experienced marketer with a good work ethic who’s willing to stick around to see a job through – we have no doubt we’ll work with her again.
Tim Sedgwick, Managing Director
Talk Straight Ltd