Louise Coopman PRO

Louise Coopman

Portfolio project

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City Hive Women’s Network

About this project

Building a brand language for a new start-up; crafting mission statements, all web copy, e-bulletins and corporate print. City Hive is a brand new women’s network established in the City of London in 2016, with the aim of bringing together and supporting women working in the male-dominated world of asset and investment management.


The network’s founder came to me at the beginning of her business evolution, to ask me to help craft her brand mission and values, and develop the right tone and language for this new venture, subsequently producing all the content for her website.

The project involved in-depth liaison with the founder and with the web development team, and producing brand and mission, biographical, membership, press and other information. As we neared launch I also produced emails, and corporate print for the launch event.

This was a challenging and rewarding experience being involved in a new business from its beginnings, building a brand through language to see it launch to an enthusiastic reception.

See my copy in action at CityHive.co.uk


City Hive launch A6 postcards