Content strategy and website for The Language Grid
Our first step was to delve into The Language Grid’s target audience, identifying their pain points and challenges as well as key drivers for purchasing decisions. This enabled us to home in on key characteristics and differentiators, including the organisation’s results-driven approach, emphasis on empowerment and investment in its digital platform.
Once we’d created the organisation’s value proposition and key messages, we were able to draft customer-centric web copy, advising on the site map and working closely with developers and designers to ensure that benefits were clear to The Language Grid’s target audience.
As a result of our brand proposition work, The Language Grid now has a strong framework on which to base all marketing activity. In the first 3 months of the website going live, traffic increased 84.3% compared them to the previous period, with average session duration increasing 64.53%.
Based on this success, we helped develop a content strategy, produced regular blog posts and drafted copy for marketing collateral including flyers, brochures and video scripts.
“I have read over the document several times and shared it with my team. I have to be 100% honest, I don’t want to change anything. Should I be changing something? I don’t want you to think I am not taking it seriously, but I love everything you have written. I am extremely impressed by your ability to capture what I told you and write it so perfectly. I wish I could have done that!”
Zoe Flaherty, Director, The Language Grid