Graeme Piper PRO

Graeme Piper

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Web Content for graceandfavourhome.com

About this project

Grace & Favour Home contacted me after deciding to give their personalised gifts and homewares website an update. They were getting some new photography for their handmade items and wanted to get the copywriting updated and refined at the same time. After our initial meeting, we agreed that I would edit and refine their existing words, plus add some extra copy into key pages where I felt we needed to expand and enhance certain areas. Focusing on the Home and About Us pages initially, I edited and expanded the copy with chosen keywords for SEO purposes, whilst keeping a natural flow using a tone of voice that suited them and their target audience. When the updated site went live, they had clutter-free pages that were home to simple and natural copy that also contained keywords required for better SEO.

Sample

Welcome to Grace & Favour Home.

From our studio, tucked away on the hills of Dartmoor, we design and make our range of homewares and gifts, taking time to explore the forgotten and overlooked and reworking them into handmade pieces to be treasured.

Vintage maps, sheet music, postcards and tickets are all reimagined into something new and exciting. From a striking cushion or lampshade to a personalised location map piece, each item will bring real pleasure to its new owners – all handmade in Devon.

We welcome you to have a look around and find something unique in our online shop!

FILES LINKED WITH THIS PROJECT

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