About this project
Grace & Favour Home contacted me after deciding to give their personalised gifts and homewares website an update. They were getting some new photography for their handmade items and wanted to get the copywriting updated and refined at the same time. After our initial meeting, we agreed that I would edit and refine their existing words, plus add some extra copy into key pages where I felt we needed to expand and enhance certain areas. Focusing on the Home and About Us pages initially, I edited and expanded the copy with chosen keywords for SEO purposes, whilst keeping a natural flow using a tone of voice that suited them and their target audience. When the updated site went live, they had clutter-free pages that were home to simple and natural copy that also contained keywords required for better SEO.