Portfolio project

Web content for Zitko Group

Zitko Group – Global recruitment specialising in training and recruiting fire and security tech professionals. This is a young company which is really going places in their industry. They wanted their new website to illustrate their global reach and expertise.

I worked closely with George Zitko, the founder and MD, to create an appropriate and relevant tone of voice for the brand. We cut the fluff, cut the jargon, cut the corporate-speak – and instead, went for a much more approachable and conversational tone that engages with both their clients and candidates.

Once the tone of voice was set, the work really began. I had 60+ pages to write. I don’t write the job ads and I don’t write the Insights articles. Pretty much everything else you’ll see on the site is my content.

The site and the company go from strength to strength. Web traffic has doubled in the last year.

Take a look around the site 


Becky Smith



07759 275865

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