About this project
Re-drafting 250 course outlines for adult education courses, to make them more attention-grabbing and customer-focussed. City Lit runs over 5,000 inspiring evening, daytime and weekend courses for adults, in the heart of Covent Garden. Their website advertises details of each of these courses, explaining what is involved and attracting students to enrol. In advance of the new academic year they required a re-write of 250 of these course outlines (originally drafted by the course tutors), to make them more standardised, more attention-grabbing and customer-focussed, and therefore likely to convert more people to enrolment.