Louise Coopman PRO

Louise Coopman

Portfolio project

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City Lit

About this project

Re-drafting 250 course outlines for adult education courses, to make them more attention-grabbing and customer-focussed. City Lit runs over 5,000 inspiring evening, daytime and weekend courses for adults, in the heart of Covent Garden. Their website advertises details of each of these courses, explaining what is involved and attracting students to enrol. In advance of the new academic year they required a re-write of 250 of these course outlines (originally drafted by the course tutors), to make them more standardised, more attention-grabbing and customer-focussed, and therefore likely to convert more people to enrolment.


This project involved a speedy comprehension of City Lit’s style guidelines and their CMS system, and the ability to write succinctly across a range of fields, conveying the fascinating subject matter of each course in an engaging, conversational and effective marketing style. It also involved getting well-acquainted with all sorts of subject matter in which I was not well-versed beforehand, having to produce content for courses ranging from animation in Photoshop, to beaded jewellery making!

City Lit’s marketing team and the course tutors themselves were delighted with the work, and have suggested they will require further input for future academic years.