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Louise Banbury

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Web copy for University of East London

About this project

These days, universities, schools and colleges really have to sell themselves – and the University of East London has a lot to sell. But you wouldn’t have known that by looking at its old website, which was a huge mess of thousands of out-of-date, wordy and boring pages. It needed a new look and a new tone. I was one of a team of copywriters who stepped in for the first phase of its transformation, interviewing academics and students and persuading potential alumni to choose UEL.

Sample

Student life

The University of East London is a unique and exciting place. You’ll meet people from all over the world and make lifelong friendships. Away from your studies, there’s a huge choice of clubs and societies, a world-class gym and sports complex and some great places to socialise. And if you fancy going out, the options in London are endless.

GLOBAL COMMUNITY

We’re one of the UK’s most diverse universities, with 19,000 students from more than 120 countries.

SO MANY OPTIONS

Our students have more than 90 exciting clubs and societies to choose from – anything from American football to Anime and Manga (a Japanese animation style, in case you didn’t know).