Sally Ormond PRO

Sally Ormond

Portfolio project

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Website copywriting for BT Marketing Services

About this project

Working directly with BT, I created on-brand copy for their range of website, search marketing and summer offer products. The copy not only had to highlight the benefits and BT personality, it also had to be SEO friendly.

Sample

Why does your business need BT Search Marketing PPC?

Well, not only is it cost-effective, you’ll get great results because:

  • Being one of a select group of authorised Google AdWords Premier SME Partners you’ll be working with Google accredited AdWords Professionals
  • Professional keyword research, copywriting and marketing expertise will make sure your business is found in the search results
  • Regular performance tracking and tweaking will make sure your campaigns constantly bring in customers
  • It can suit all budgets
  • A fully managed Google Advertising service means we’ll take care of everything so you can get on with running your business

 

If you want a marketing campaign that will put your business in front of a highly targeted audience, an advert that will compel people to click-through to your website, and a campaign that will fit your budget, give our guys a call on 0800 833 400.

 

Search Marketing explained

What is PPC?

Have you noticed the ad listings that appear above and down the right hand side of search results on Google? Well, they’re the PPC, or Pay-Per-Click listings.

Advertising on Google is targeted because each listing is linked to specific keywords or key phrases, so they’ll only be seen by people searching for exactly what you’re offering. It is very cost effective because you only pay when someone clicks through from your ad to your destination web page.

You simply decide how much you want to spend each month and we’ll take care of the rest.

Why BT?

If you think it sounds complicated to advertise on Google, don’t worry, no technical know-how is required, that’s what our experts are for. And they’re not just any old experts, they’re Google accredited AdWords Professionals.

That’s right. BT is one of a select group of authorised Google AdWords Premier SME Partners.

What does that mean?

Well, it means BT can offer you the highest levels of experience and proficiency in developing, launching and managing your AdWords campaigns. Plus, we’re always up to date with the latest Google technology.

Plus, as BT Search Marketing Pay-Per- Click advertising is a fully managed service, we’ll do all the hard work for you.