Approach

To achieve Ellis Contracting’s goal of positioning the business as a partner of choice for high-value contracts, we recommended updating the website’s design to create a modern look that worked across all devices – as well as an optimised user experience.

Based on our recommended sitemap, the new website has sections for services and sectors, as well as a projects page which allows the business to showcase their work across retail, commercial, industrial and residential sectors.

In addition, we updated the messaging – for example by articulating Ellis Contracting’s commitment to delivering on time, within budget and to the highest standards – to demonstrate the benefits it offers stakeholders across the project lifecycle.

Result

The new website – with its contemporary design and customer-centric messaging – clearly communicates Ellis Contracting’s experience and the value they delivers to clients.

It has resonated with Ellis Contracting’s target audience, helping them win new business across residential, industrial, commercial and retail.