Julian Abel PRO

Julian Abel

Portfolio project

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Website for global technology company

About this project

I worked with design agency Hundred States to develop the content strategy, tone of voice and B2B website copy. The content strategy involved developing user journeys and content structure and around three key user groups. Drawing from our brand workshops I created a tone of voice document to be used across all communications. I wrote around 30 website pages, as well as sales collateral for all key products.


Client testimonial

“Julian worked with Condeco in the summer 2013 to support our re-branding exercise with content and copy writing. He was excellent at understanding the brief and delivering good, clear and compelling copy. The Condeco product suite can be technical by nature and Julian worked around this by engaging with the key stakeholders to ensure he gained the main USP’s to get to the core messages. I would recommend Julian to any business looking to hire a copywriter and would not hesitate to work with him again.”