Portfolio project

Ward Robinson

Working with creative agency JUMP, my task was to overhaul the copy for a refreshed website for Ward Robinson, including the About Us pages and 40 client case studies, replacing the existing copy which they felt was far from the mark in terms of their authentic brand tone. I needed to capture their real values and selling points, conveying the timeless trusted quality of the company in a mature, understated yet confident way.

Ward Robinson were really pleased with the results, feeling my copy captured perfectly their brand tone and approach, a vast improvement on the previous copy.

See the magic I worked at www.wardrobinson.com


Louise Coopman

Coopman Creative