Portfolio project

Writing movingly about digital Mobility

PERSONAL MOBILITY and the future

What’s changing? Some of the rules? Or the whole game?

Automobile manufacturers and ‘captives’ – the

manufacturer-linked banks and leasing companies

providing financial services to consumers – need to

see that developments with connected car, mobility-as-

a-service (MaaS) and autonomous (driverless)

car offer vast opportunities for new and increased


To pursue opportunities effectively, captives need

to become faster and more flexible. They need

to create and market new products and services.

And they will need new business models and

technology infrastructure to make emerging revenue

opportunities pay.

Three trends drive the direction of


Resulting in a shift as important as the move from

fixed line telephony to smart phones, the three main

mobility trends are outlined below.

MaaS (present): The consumer enjoys a single point

of contact with multiple transportation options and

access channels. The resulting mobility platform

means affordable, anytime, anywhere movement.

Connected Car (present): The connected car is

transforming the automobile into a ‘smartphone on


Autonomous Car (near future): Autonomous cars

– no human being at the wheel – will drive up the

flexibility and affordability of personal mobility. People

who used to have their hands on the steering wheel

will be using their mobile devices instead and vastly

increasing data consumption (as well as generating

huge amounts of mobile consumer data).

Some vehicle manufacturers, such as Ford and

Volkswagen, have already announced their intention

to become mobility companies that offer new services

alongside building cars.


Roger Linley

Content Means Business


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