Portfolio project

Year of Zayed – Atlas Magazine

Passion for Sustainability

The Birdathon event in autumn 2018 will honour the late Sheikh Zayed bin Sultan Al Nahyan’s commitment to conservation


The third initiative focuses on sustainability and environmental conservation, which our Founding Father was passionate about. During the upcoming Abu Dhabi Birdathon, 10 tagged flamingos will be released and tracked online and across social media as they fly away this autumn. Each bird will be nominated to an Abu Dhabi partner, who will be able to use the activity to engage employees, spreading Sheikh Zayed’s message even further. The Birdathon begins in autumn and aims to raise awareness of Al Wathba Wetland Reserve and conservation in a fun way, a fitting tribute to Sheikh Zayed bin Sultan Al Nahyan’s love of conservation. Finally, Etihad Airways is launching an inspirational programme for schoolchildren named Young Aviators, providing tours of the airline’s headquarters and training academy. Pupils can take part in a flight simulation and have sessions with various Etihad Airways professionals on tours available to students. For the airline, the Founding Father’s legacy is of particular importance, and each of these interactive initiatives is a way of celebrating his achievements in the aviation industry with Etihad Airways guests. T


Ronan O'Shea

Ronan J. O'Shea Freelance


17 Talman Grove


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