Ruth Elvin

Junior Copywriter , Travel and Lifestyle Copywriter Available for work

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Hey, I’m Ruth – a travel and lifestyle copywriter based in the Scottish Borders. I work on a freelance basis with some pretty inspirational mountain views from my office window.

Looking for powerful content from an experienced copywriter? I'm your woman.

I help brands just like yours create impact through lively, accessible writing - with that all-important human touch.

Much of my time is spent writing bespoke SEO-friendly content for travel and lifestyle websites. That said, I'm always open to new and exciting projects. I write for diverse clients ranging from global brands to digital agencies.

Copywriting has power. The power to boost your online presence and create a strong brand identity, resulting in a rise in customers, followers and sales. You want readers to feel compelled to buy your products, share your content and, ultimately, become your loyal followers.

Luke-warm writing won’t get you there. A good copywriter makes your message pack a punch so it’s impossible to ignore. And not to toot my own horn or anything but... I’m good.

What’s more, I genuinely care about the success of your brand.

My professional services include:

- blogging
- creative copywriting articles
- informative content writing
- SEO copywriting to boost search rankings
- persuasive sales copy
- product descriptions
- e-newsletters
- social media posts

Your unique requirements will depend on your aims.

Do you want to inform and advise? Do you want to inspire your audience and take them on a journey? Or do you simply want to communicate the benefits of your service or product in a clear, confident way?

If you’re unsure which copywriting services you need, just get in touch today and we'll figure it out together. You might want a one-off content overhaul or a steady weekly stream of engaging blog posts to keep your content fresh.

Drop me an email today for a stress-free, no-obligation chat about working together.


Scottish Borders



  • Content marketing
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Product Descriptions
  • Tone of Voice
  • B2C
  • Beauty
  • Consumer Goods
  • Family and Childcare
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Property and interiors
  • Sport, travel and leisure
Qualifications & Awards
Copywriting Diploma with Distinction from the College of Media and Publishing


easyJet holidays blog

SEO targeted blog for the new easyJet holidays content hub: Lots more to follow!

Travel Counsellors

Inspirational blog posts for expert travel planning brand, Travel Counsellors.

Blue Sea Hotels blog

Travel guides to Madrid for leading international hotel brand.

Project Luxury magazine

Profile of fashion designer Michael Kors for a global luxury lifestyle magazine.

MoveHub advice guides

Series of relocation advice guides for international removals brand, MoveHub.

Project Luxury magazine

Fashion profile on British brand, Burberry.

Lush Hair Extensions blog

Long-running series of online hair tutorials sharing the latest styles and trends.

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