Richard Harrison

Senior Copywriter , Drax  

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Richard is the senior copywriter at Drax, which runs the UK's biggest renewable power station (near Selby, North Yorkshire) plus hydro generation plants in Scotland. Drax has an ambition to be carbon negative by 2030 and, to support this aim, is trialling bioenergy with carbon capture and storage (BECCS) technology.

Richard helped to establish and develop the brand tone of voice and delivered training sessions to ensure consistency across communications from numerous internal departments and external agencies. He’s more recently collaborated with his colleagues in People Development to create an online learning module to achieve the same goal.

Richard’s daily work includes creating cross-platform copy – both short and long form - that resonates with the company’s audience for its energy supply and added value services. This audience ranges from SMEs to large industrial and commercial businesses and other organisations.

Before joining the electricity provider, Richard ran writing company Richwords Limited for almost 15 years and delivered copy and training to a range of blue-chip clients. Before that, he worked full-time at Sony, where he wrote the marketing materials for the pan-European VAIO PC launch.


32 The Havens
Ransomes Europark

  • Advertisements
  • Brochures and leaflets
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Technical
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Business, finance and law
  • Consumer goods
  • Lifestyle
  • Politics and Society
  • Science and Technology
  • Sport, travel and leisure



See the portfolio on my LinkedIn profile:

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