Claire Storrow

Senior Copywriter   Available for work

Contact details

I've worked with big names like Unilever (Dove, Simple, Pukka), StoryLab (Nissan, Wickes), Elemis, de Mamiel (natural skincare), Philip Kingsley (Trichology), Simba Sleep, Mencap, the RIBA (Royal Institute of British Architects), Brunel University and UCL (University College London). And smaller but no less impressive names like Graphicks creative agency, Pippettes (biodynamic skincare) and Liz Findlay (animal healing).

For me, a copywriting job can encompass:
- Writing (for websites, print, campaigns, product descriptions, strategy, presentations)
- Editing
- Proofreading/sense-checking/fact-checking
- Content design
- Content/editorial planning
- Content management
- Developing style guidelines
- Tone of voice strategy
- UX

I take a strategic approach, immersing myself in whichever sector the job takes me into. My process involves distilling and refining information, making it engaging, effective and persuasive. I've worked on internal comms, external comms, marketing campaigns, newsletters, e-commerce, social media, video scripting, podcasts, emails, customer loyalty programmes, blogs, website copy, marketing campaigns, advertising, brand guidelines, tone of voice, straplines, naming, pitches, strategy and statements.

"Claire is creative to the core, and is able to bring great new ideas to any project. Her copywriting ability is flawless, and she has a unique skill in being able to combine creativity with technical skill in order to make her words work to full potential on a page. Claire’s input on the website improvement project was invaluable. The work she produced was of excellent quality, and she was a great person to have on my team as she provided a source of creative knowledge and suggestions on how we could maximise impact across the project as a whole."
Samantha Bye, Project Manager, Brunel University Marketing Improvement Project

"A marketing head on a wordsmith’s shoulders, Claire was the first internal copywriter to join the Elemis Brand team and very quickly became utterly indispensable. Claire worked across all divisions, fostering great relationships with the wider teams to improve and streamline messaging across all channel touchpoints and implementing internal processes to carve out her own function. Claire created copy for traditional marketing, including campaign headlines and straplines, point of sale collateral, press releases and internal marketing toolkits. Claire also worked with our digital channels, writing copy for emails, e-commerce product pages and blog content. Claire is a quiet, diligent worker and her ideas and copy are founded upon a great knowledge of marketing, the beauty industry and consumer psychology."
Rose Armstrong, Head of Creative, ELEMIS

"Claire is an exceptional writer and copywriter who brings wit and wisdom to her assignments. Her 'voice' is captivating and communicates in a manner that touches minds and hearts - a combination of intellectual and emotional engagement that is so commercially valuable."
Karoline Newman, Director, Articulate Communications




  • Brochures and Leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Product Descriptions
  • Tone of Voice
  • B2C
  • Beauty
  • Consumer Goods
  • Education
  • Lifestyle
  • Public sector
  • Sport, travel and leisure


Sleep Stories for Simba

Simba Sleep are not just about mattresses and pillows, they’re all about everything to do with sleep (and they also happen to ...


Managing the editorial calendar and producing engaging content that drove traffic across the site and increased e-commerce sales.


Supporting the Internal Communications team on an intranet refresh, designing pages, sourcing and optimising images, updating ...

Deliveroo emails

Writing enticing emails to get Deliveroo users to order more whatever the time of day.

Brunel University website

Website content refresh and SEO audit. After updates, organic traffic for Psychology was up by 81% year on year and for the ...


Pippettes is a natural herbal skin and healthcare company that has a unique offering: they grow their own organic and biodynamic ...


Working with the team at Graphicks, I produce copy for brochures, websites and social media for high-end property and hospitality ...

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