Sally Fox

Middleweight Copywriter   Available for work

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From my early work in e-commerce copywriting, I developed the ability to write exceptional content for businesses of every shape and size.

Offering freelance copywriting services in London and to my clients around the world, you will usually find me writing about fashion, sustainability or travel. But no matter the project, you can always count on my signature enthusiasm, creativity and resourcefulness, as well as my way with words.


Your customers are crying out for great writing and original content. Trust me, they know the difference.

Your business, meanwhile, demands SEO article writing that will drive valuable site traffic.

I am adept at producing content that is intelligent, unique and customer-focused, but still scores highly for SEO.

I develop web content for a variety of clients, producing posts on topics such as food, fashion, sustainability and self-care every week.

Whether it’s an industry blog or a product review, my long-form content inspires, engages and persuades.


You’re looking for a copywriter with a track record for producing sparkling copy that increases page views, drives engagement and boosts sales. For copy that is thoughtful, compelling and authentic, look no further.

As an experienced e-commerce copywriter, I can help you reach your customers, no matter the medium. I regularly write homepage banners, newsletters and product descriptions. Meanwhile, my clients in the creative, communications and travel niches love my website and social media copy.

Your short-form content has a very small window to impress, don’t let the opportunity pass you by.


If your business is going to succeed you need a writer on your team.

I have written winning business plans, powerful elevator pitches and persuasive press releases for dynamic, modern and successful companies like yours.

Give your ideas the clarity and eloquence they deserve with my copy-editing and proofreading service. I will take your sales deck or business plan and transform it into a moneymaking masterpiece.


I currently have a limited number of openings available for new clients at very competitive rates. Drop me a line to find out more about my blog post packages and creative copywriting for the web.




  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • B2B
  • B2C
  • Beauty
  • Consumer goods
  • Fashion
  • Lifestyle
  • Politics and Society
  • Sport, travel and leisure


Research Article for Unsustainable Magazine

Devising groundbreaking, original content for a digital magazine covering issues surrounding sustainability and equality.

Travel blog post for

Pitching, researching and writing intelligent SEO blog posts for an ethical e-commerce business. Covering travel, wellness, ...

Product review article for Burning Brisket

Informative product reviews for barbecue enthusiasts. Using a friendly yet knowledgeable tone of voice to offer genuine advice ...

SEO blog post for Matinee Multilingual

SEO content for an industry blog seeking to promote translation, voice-over and subtitling services. Technical, explanatory ...

Advertising, Marketing and Social Media Copy for ...

Fun and friendly copywriting for an ethical e-commerce site. Product descriptions, homepage, landing page and banner copy, email ...

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