Sarah Butler

Senior Copywriter   Available for work

Contact details

I'm a freelance copywriter and writing coach and I've been helping organisations to communicate for over 20 years.

They come in all shapes and sizes, from kitchen-table charities to global corporates.

The copy I write helps them to sell, persuade, inform and campaign.

I take time to get to know my clients and their audience and find out exactly what they want to say and why.

I don't use templates, clever systems or checklists because I strongly believe that template and systems lead to bland copy that misses the mark.

So what I do is create personal copy, whether the client has 40,000 employees or none. If you hop over to my website you can see some of it and judge for yourself.

  • Brochures and leaflets
  • Copy-editing
  • Digital and SEO copywriting
  • Tone of voice
  • Training and Consultancy
  • B2C
  • Charities
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle


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NFP consulting: web content

NFP is a recruitment agency and consultancy specialising in the voluntary sector. They asked me to create the content for their ...

North South Wines: print brochure

North South Wines is a new wine distributor. For its first brochure they asked me to create copy that sounded like them: young, ...

Funeral Partners: web content and print marketing

Funeral Partners is the UK's third largest group of funeral directors. In 2014 it went through a major rebranding process and, ...

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