PRO

Paul Bentham

Senior Copywriter , Resonation Available for work

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You won't want to entrust your message to any old wordsmith. You'll probably prefer to present your precious project to someone with a degree in Marketing and over 20 years’ experience in the field. You'll value compelling copy that’s error-free, clear and appropriately emotive. You sound a lot like someone who thinks like me.

I can evaluate a brand's core values and I understand how to adapt to a required tone of voice. Obviously, I adhere to the science of writing good selling copy but I've always believed that simply adopting 'best practice' merely avoids the pitfalls. To raise a message above the ordinary, you almost always need to add a little flair.

If your audience is made up of consumers, particularly niche market end-users, you'll find my skills and experience are ideally suited to your needs. My interests span from music to photography to travel to nature and I've written short product copy, magazine articles, interview pieces, blogposts and the occasional speech.

A film and literature enthusiast, I try to fuel my writing ability with the best examples I've collected into my memory. and it's all available for you to draw from. It is a truth universally acknowledged that a sentence, in possession of correct structure, must be in want of a grammatical error - but seeking out new life and civilisation requires it to colloquially go where no correct sentence has ever gone. In order to break the rules, you have to know the rules.

I could go on but a good copywriter must know when to stop, possibly ending with a thought-provoking question.

Don't you agree?

Contact

Wigan
Lancashire
WN6 8RP

07387 108383
07387 108383

Website

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    Skills
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • PR and Journalism
  • Product descriptions
  • Tone of voice
    Specialisms
  • B2C
  • Consumer goods
  • Family and childcare
  • Fashion
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Sport, travel and leisure
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