Annie Thorpe

Senior Copywriter , Thorpe Writing Services Available for work

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I'm an SEO writer working predominantly within the financial products and business services sectors.

After nearly going bankrupt many years ago, due to several redundancies in a row - after the global crash - and spiralling London rent, I realised how hard it is to find financial information that's not written for those who already know it all.

For 12 years, I've worked on my mission to make complex information easy for everyone to understand. I want to give individuals the freedom to make informed decisions about finances, legal quandaries, and employment without getting bogged down in jargon.

Currently, I'm the (freelance) Head of Content for, a personal finance website dedicated to simple financial education, lifestyle tips, and investment and money management advice.

I also write for property and real estate clients, mortgage brokers, HR departments, and health websites in both the UK and US. I'm available on a project or day-rate basis with approximately a three-week lead time at present. My rates start at £420 a day, with project fees varying depending on requirements.

Based in York, UK, I'll work with you to create web copy, blogs, whitepapers, articles, or eBooks - whatever you need to connect with your customers. We'll use tools like Slack, Google Docs, and (of course) Zoom, to plan out the brief and make sure you're happy with the project as it progresses.

  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Technical
  • Tone of voice
  • B2B
  • B2C
  • Business, finance and law
  • Consumer goods
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Property and interiors
Qualifications & Awards
English and Creative Writing BA Hons (First, 2008)
CeMAP (Mortgage Advice) February 2020 - including modules on financial regulation


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