Tom Cross

Middleweight Copywriter , Tom Cross Available for work

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My name's Tom Cross. I’m a freelance creative copywriter and content strategist based in London.

I write clear, engaging and persuasive content for brands, which helps them to grow their business.

I believe that these days people expect brands to come with an engaging story. That’s why compelling content is so important for every business. Well-written content is powerful because it can influence and persuade people who visit your website or read your marketing materials. It can turn prospects into customers.

My background is in market research and insight. I worked at Ipsos MORI for several years, where I was responsible for turning raw data into clear, actionable insight. This meant producing high-level reports, articles, videos and presentations for the likes of Sony, Microsoft and EA. Many of these brands made essential decisions based on the content within these deliverables.

These experiences at Ipsos MORI convinced me of the power of content. Not just within marketing communications, but across the commercial landscape.

For the last few years I’ve worked with brands in London, Barcelona and beyond to tell their story in a creative and engaging way. I’ve written content that persuades prospects to stick around and read on.

If you like the sound of what I do and think we might be able to work together, I’d love to hear from you.






  • Advertisements
  • Brochures and Leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Product Descriptions
  • Tone of Voice
  • B2B
  • B2C
  • Consumer Goods
  • Lifestyle
  • Politics and Society
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
Bachelor's Degree in History, 2.1 - 2002 - 2005. The University of Sheffield.

Advanced Level Spanish Language Certificate - 2016. Universitat Autònoma de Barcelona.



I wrote and edited a series of articles on tech trends for use at Mobile World Congress in Barcelona.


I wrote some engaging short copy to promote unique concerts for the Mayor of London's "Sounds Like London" campaign.


I wrote bicycle tour guides of London and Barcelona to inspire people to download the Donkey Republic app and get riding.

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