Sally Mayor

Middleweight Copywriter , WordNerd  

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If you're looking for an experienced copywriter to work with I'd love to help. I've been a self-employed wordsmith for more than 8 years and during that time I've written websites, landing pages, blogs, case studies, award entries, white papers, articles... for all sorts of clients all over the world.

Whoever I'm working with, I always start a project by putting a detailed brief together. I'll ask you about your business, how you stand out from the crowd, and who you help to get under the skin of your brand. Then I'll go away, do some more research and tailor your copy for you and your target market.

I'm fascinated by how our brains work and I've been teaching myself about behavioural economics for several years. Having a greater understanding of reader psychology has had a big impact on my work. I better understand how potential customers react to things, like certain words, pricing structures, and how information is presented. And I'll apply those insights to your copy to increase engagement and conversions.

If you'd like to talk about working together or see any examples of my work please get in touch.


6 Sturston Close
Stenson Fields
DE24 3FR

01332 320794
07974 978665



  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • Business, finance and law
  • Education
  • Property and interiors
  • Science and Technology
Qualifications & Awards
I was shortlisted for a Fastest 40 Award by East Midlands Business Link in 2015 and my work has won clients 9 awards, including National Clean Air Day winning the Communications Initiative of the Year Award in 2017, Adams Catering Hire winning HEA Best Single Outlet Award in 2013, 2014 and 2015, and busuu was named one of the Top 25 Language Learning Blogs (9th) in the world in 2014.

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