Michelle Nicol

Senior Copywriter   Available for work

Contact details

I’m a writer and tone of voice consultant. I write websites, emails, marketing campaigns, video scripts, newsletters, articles, blog posts, social media and much more.

I started out as a journalist, so I have a nose for a story, and am good at finding out what makes people tick. I love creating and delivering writing training and workshops to help people communicate effectively and with style.

I fuel my creative inspiration by writing blog posts, poetry and short stories. As a member of writer’s collective 26, my work has been published in three collections and featured in exhibitions in Oxford and Edinburgh.

I have a keen interest in exercise and fitness, training regularly for triathlons and volunteering at local running events.

In 2016, I cycled 650km through Laos and Cambodia to raise funds and awareness for CARE International UK – one of the world’s leading humanitarian and development organisations. I'm writing articles and blog posts about meeting people helped by their microfinance initiative Lendwithcare and continue to volunteer my advice on their communications.


Tyne and Wear

  • Advertisements
  • Brochures and Leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Tone of Voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Business, finance and law
  • Lifestyle
  • Science and Technology
  • Sport, travel and leisure


Website copy for new creative agency stop.

Stop are a new creative design agency based in Newcastle. My brief was to write punchy copy with a distinctive tone of voice to ...

Northumbria University Postgraduate prospectus

I edited, compiled and wrote the 2016 Postgraduate prospectus for Northumbria University. This research-rich, business focused ...

Foretrack website

Writing SEO, customer friendly and benefits focused copy for Foretrack provide vehicle tracking and fleet ...

Visualsoft brochure

Visualsoft help major retailers grow online through their e-commerce platform, marketing and support services. They major online ...

Feature article on women in STEM

Feature article on the role and importance of women in STEM. I researched and wrote this article for the launch of a new ...

Feature article for XU Magazine

Interview and feature article with a business consultant for a 2 page feature in XU Magazine. I carried out the video interview ...

Emerging Workforce Trends for SMEs

BrightHR provide brilliant software and expert advice to help small and medium sized businesses manage their HR. To support their ...


Articles and blog posts for webonboarding - a new player in the cloud HR software market. I research and write content to help ...

Sage One summer business guides

A series of guides for small business owners, offering advice on subjects including managing payroll, employees and work-life ...

Exporting for business

Creating content to support a Sage and UK Government Department of Trade and Industry campaign to encourage small businesses to ...

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