– **Why should copywriters get comfortable with strategy?**
– Climbing the value ladder
– Future-proofing against AI
– Pursue more effective copywriting practices / Support clients more effectively
– Feel more confident doing the work you’re already doing
Course Content
From Words to Strategy: Copywriter as Business Partner
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The Copywriter’s Guide to Insight and Research
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Cross-Channel Story-Telling: Creating Cohesive Campaigns
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Measuring Impact: The Data-Informed Strategic Copywriter
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Mapping the Journey: Strategic Copywriting for User Experience
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How to Talk Strategy: Presenting Your Ideas with Confidence
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