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Strategic Copywriting

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– **Why should copywriters get comfortable with strategy?**
– Climbing the value ladder
– Future-proofing against AI
– Pursue more effective copywriting practices / Support clients more effectively
– Feel more confident doing the work you’re already doing

Course Content

From Words to Strategy: Copywriter as Business Partner
The Copywriter’s Guide to Insight and Research
Cross-Channel Story-Telling: Creating Cohesive Campaigns
Measuring Impact: The Data-Informed Strategic Copywriter
Mapping the Journey: Strategic Copywriting for User Experience
How to Talk Strategy: Presenting Your Ideas with Confidence
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Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

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