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Behavioural Insights Workshop

Friday, 7th FebruaryTime9:00 am - 4:45 pm GMT

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This one-day course will get inside readers’ heads and look at what makes them tick, how heuristics and cognitive biases affect their decision-making, and how you can apply those insights to make your copy more persuasive.

By the end of the day you’ll:

– Understand what heuristics are and why we use them
– Have learnt about several relevant cognitive biases that affect our decision-making and buying decisions (we’re not as logical as you may think)
– Know the science and the sometimes weird and wonderful experiments behind it all
– Have been inspired by some brilliant examples of brands applying this stuff really effectively
– Know how to apply what you’ve learnt to your own copywriting and marketing through practical exercises and tailored advice

To find out more click on the event page.

Details

Details

Date:
Friday, 7th February
Time:
9:00 am - 4:45 pm
Event Category:
Event Tags:
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Website:
https://www.wordnerd.co.uk/behavioural-insights-workshop/

Organiser

Sally Mayor
Phone:
01332 320794
Email:
Sally@wordnerd.co.uk
Website:
www.wordnerd.co.uk

Venue

citizenM Tower of London hotel
40 Trinity Square
London, EC3N 4DJ
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Phone:
0203 519 4830
Website:
https://www.citizenm.com/destinations/london/tower-of-london-hotel
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