Behavioural Insights Workshop
This one-day course will get inside readers’ heads and look at what makes them tick, how heuristics and cognitive biases affect their decision-making, and how you can apply those insights to make your copy more persuasive.
By the end of the day you’ll:
– Understand what heuristics are and why we use them
– Have learnt about several relevant cognitive biases that affect our decision-making and buying decisions (we’re not as logical as you may think)
– Know the science and the sometimes weird and wonderful experiments behind it all
– Have been inspired by some brilliant examples of brands applying this stuff really effectively
– Know how to apply what you’ve learnt to your own copywriting and marketing through practical exercises and tailored advice
To find out more click on the event page.