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SUMMARY:Copywriting for Beginners
DESCRIPTION:The ability to write well-crafted copy for news stories\, articles and promotional materials rarely comes easily. Even professional writers admit to fine-tuning many drafts before being completely happy with the finished result. This introduction to copywriting course uses a mix of examples\, exercises\, discussions and feedback to show those new to business writing how to write effective and engaging copy for a wide range of documents. \nHow will I benefit? \nYou’ll recognise the difference between mediocre writing and good writing\, and you’ll produce the good stuff more easily. You’ll understand how to stay on message so that your writing engages your readers from start to finish. You’ll be more creative and imaginative in your writing\, without losing sight of the all-important objective. You’ll create copy that makes the reader think\, feel or do exactly what you wanted them to think\, feel or do. And\nyou’ll find writing a more enjoyable practice and be proud of your end results. \nWhat will I learn? \n\nHow to recognise the difference between good writing and great writing\nTechniques and structures you can use to write almost anything\nWhy verbs and nouns are better than adjectives and adverbs\nHow to find the message and stay focused\nWhy certain words create hidden messages\nHow to tailor your writing to your intended audience\nWhy reading aloud helps you turn waffle into winners\nThe different writing styles and how they affect perception\nHow to banish clichés to make your writing original\, sincere and effective\n\nWho should attend? \nAnyone who needs to write business\, marketing or promotional copy for a range of documents including newsletters\, magazines and websites. \nWhat else do I need to know? \nThis is a general copywriting course. It is not focused on any particular documents (i.e. adverts\, emails\, blog post\, press releases\, features\, web and social media copy\, etc.)\, it covers techniques you can adapt to suit different communication tools. \nTraining includes:\n\nInteractive training with practical exercises\nQ&As with trainer\nRecording of the session\nSupporting documentation\n\nThe training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions.
URL:https://www.procopywriters.co.uk/event/copywriting-for-beginners/
LOCATION:Online
CATEGORIES:Training
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ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
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