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DTSTART;TZID=Europe/London:20200910T100000
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CREATED:20200713T194355Z
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UID:20448-1599732000-1599753600@www.procopywriters.co.uk
SUMMARY:Create a Content Strategy
DESCRIPTION:Creating a content strategy is a marathon\, not a sprint\, and you need a roadmap to get to the finish line. \nEmbarking on creating a content strategy can feel like being at the start of a running race. And the tendency is to want to sprint to the finish line as fast as possible. But a content strategy isn’t a 100m dash in a straight line. It’s a marathon on windy mountain paths. Try to sprint it and you’ll burn out or lose your way. \nIn this workshop I’ll introduce you to a simple-but-effective model that breaks the content strategy marathon down into a manageable roadmap. Through hands-on exercises I’ll also give you the tools and methods you need to leave the session and create a content strategy for your organisation\, and implement it successfully. \nWhat you will learn: \n\nContent strategy 101: what content strategy really is\, why you need one\, and how to convince senior stakeholders to support you\nContent operations 101: what it means to ‘operationalise’ your content strategy and why it matters just as much as the strategy itself\nThe three-step content strategy model: a model that breaks content strategy into three simple parts and a logical roadmap.\nStep-by-step method: a method for creating your roadmap\, with hands-on practice so you’ll feel confident going away and doing this yourself afterwards.\nTemplates and tools: templates and tools for you to take back to work and use.\n\nTraining includes:\n\nInteractive training with practical exercises\nQ&As with trainer\nRecording of the session\nSupporting documentation\n\nThe training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions. \nYour training ticket includes access to our online event platform\, as well as opportunities to network with other delegates and join any of our Satellite Sessions.
URL:https://www.procopywriters.co.uk/event/create-a-content-strategy/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162629/CC-2020-Speakers10.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
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