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DTSTART;TZID=Europe/London:20190124T140000
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DTSTAMP:20260502T172529
CREATED:20181203T144444Z
LAST-MODIFIED:20181203T144444Z
UID:20386-1548338400-1548342000@www.procopywriters.co.uk
SUMMARY:Lean Content Marketing webinar
DESCRIPTION:Join our next free webinar (for ProCopywriters members only). \nJo Duncan of Lean Content is joining us to share a few lessons on how to offer effective content marketing services to your clients. \n— \nLean Content Marketing\nDo more with less: win more clients\, save time\, and embrace ‘broccoli’ content. Stop spending time on content that doesn’t win you business\, and instead use a leaner approach to marketing. \nIt’s tempting to feel today that digital marketing should be an ongoing\, omni-channel activity. The pressure to ‘get stuff out there’ can feel overwhelming\, so how can you make tactical decisions about where to focus your efforts? Jo Duncan\, author of ‘Lean Content Marketing’ and founder of a new kind of content agency\, will give you a new\, actionable philosophy to cut through the digital deluge and save your business valuable time. \nThe trick is to stop spending time on content that doesn’t win you business\, and instead use a leaner approach to marketing. With more time and energy freed up\, you can start answering your customers’ questions with content that positions you as an expert. Less really is more. \nThree key takeaways: \n\nHow to streamline your content marketing\, to save you time and money\nHow to focus on one key message\, so that all stakeholders in your business know your proposition\nWrite and disseminate content that answers your customer’s questions\n\nJoining this webinar\nYou will need to: \n\nRegister for the webinar\nSet up GoToWebinar (unless you’ve used it before)\nHave the webinar access code handy\nGet the webinar password from your ProCopywriters member dashboard
URL:https://www.procopywriters.co.uk/event/lean-content-marketing-webinar/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162651/PC-Webinar-Icon-1.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
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