BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ProCopywriters | the Alliance of Commercial Writers - ECPv6.15.16//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:ProCopywriters | the Alliance of Commercial Writers
X-ORIGINAL-URL:https://www.procopywriters.co.uk
X-WR-CALDESC:Events for ProCopywriters | the Alliance of Commercial Writers
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20190331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20191027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20200329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20201025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20210328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20211031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201007T100000
DTEND;TZID=Europe/London:20201007T160000
DTSTAMP:20260525T161002
CREATED:20200713T192454Z
LAST-MODIFIED:20200713T192454Z
UID:20445-1602064800-1602086400@www.procopywriters.co.uk
SUMMARY:Mastering Tone of Voice
DESCRIPTION:Have more fun. Make more money. Do better work. \nBy finally getting your head round this tone of voice malarkey. \n‘Tone of voice’ is often seen as a bit of a dark art. Something everyone agrees is important\, but nobody can really pin down\, right? This workshop will change how you think about tone of voice forever. \nBy using the ‘11 Primary voices’ approach to tone of voice\, the whole thing simpler to understand\, more creative to do\, and more effective to apply. \nWhich means you’ll be able to: \n\nCreate more distinctive tones of voice than ever before\nHave a more strategic – and higher value – ‘offering’ for your clients\nStretch your ‘range’ so you can write in more styles\, more easily\n\nWhat we’ll cover: \n\nWhat makes a successful tone of voice\nHow best to run a tone of voice project\nThe creative secrets behind the 11 Primary Voices\n\nWait\, what are the 11 Primary Voices? \nThey’re the 11 foundational ‘tones’ of all brand writing. \nA bit like primary colours are the ‘base’ colours. Once you’re familiar with them\, you can mix and match them in any way you want\, to create an infinite range of voices. They’ve been used by brands all over the world and are fast becoming the creative industry’s ‘default model’ for thinking about tone of voice. \nTraining includes:\n\nInteractive training with practical exercises\nQ&As with Nick Parker\nRecording of the session\nSupporting documentation\n\nThe training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions. \nYour training ticket includes access to our online event platform\, as well as opportunities to network with other delegates and join any of our Satellite Sessions.
URL:https://www.procopywriters.co.uk/event/mastering-tone-of-voice/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162631/CC-2020-Speakers8.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
END:VCALENDAR