BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ProCopywriters | the Alliance of Commercial Writers - ECPv6.15.16//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:ProCopywriters | the Alliance of Commercial Writers
X-ORIGINAL-URL:https://www.procopywriters.co.uk
X-WR-CALDESC:Events for ProCopywriters | the Alliance of Commercial Writers
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20170326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20171029T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20180325T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20181028T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20190331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20191027T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20180925T140000
DTEND;TZID=Europe/London:20180925T150000
DTSTAMP:20260413T105429
CREATED:20180712T132247Z
LAST-MODIFIED:20180712T132247Z
UID:20378-1537884000-1537887600@www.procopywriters.co.uk
SUMMARY:The Pratfall Effect by Richard Shotton
DESCRIPTION:Before you can influence decisions\, you need to understand what drives them. The best way to gain that understanding is through a knowledge of behavioural science\, the robust study of human behaviour. \nThis webinar\, run by Richard Shotton\, author of The Choice Factory\, will cover one of the lesser-known\, but most influential\, findings from the discipline: The Pratfall Effect. Richard will discuss why admitting weakness makes brands and people more appealing. He’ll cover the academic evidence as well as real-world findings and how these findings can successfully be applied to copywriting. \nThis webinar is free for all members of ProCopywriters. To join the webinar you will need the password in your dashboard.
URL:https://www.procopywriters.co.uk/event/pratfall/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162658/PC-Webinar-Icon.jpg
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
END:VEVENT
END:VCALENDAR