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CREATED:20250411T131737Z
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UID:27461-1756296000-1756299600@www.procopywriters.co.uk
SUMMARY:The Strategic Copywriter Session 4 | Measuring Impact: The Data-Informed Strategic Copywriter
DESCRIPTION:The Strategic Copywriter is a series of 6 workshops designed to give you the confidence to do more strategic work with your clients. \nBecoming a more strategic copywriter means you can: \n\nWrite more effective copy that is grounded in commercial insights\nSupport your clients more effectively\nGain a competitive advantage\nFuture-proof your career against AI\n\n \nThis session covers: \n\nKey performance indicators (KPIs) that matter for different types of copy\nMethods for setting up simple tests and experiments to optimise messaging effectiveness\nApproaches for using performance data to refine strategy and demonstrate copywriting ROI\n\nAbout this session \nThis lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands\, including Virgin Media Business\, Tesco\, NatWest\, Nokia\, National Trust and The Guardian. \nThis workshop is for registered members of ProCopywriters. Please sign in to register for this workshop.
URL:https://www.procopywriters.co.uk/event/the-strategic-copywriter-session-4-measuring-impact-the-data-informed-strategic-copywriter/
LOCATION:Online
CATEGORIES:Workshop
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ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
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