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SUMMARY:Webinar: How to brief your B2B copywriter (the right way)
DESCRIPTION:Creating successful B2B content starts long before the writing. In this short webinar\, you’ll discover George’s simple formula for a clear\, effective copywriting brief. \nA great piece of B2B content doesn’t begin with the writing\, or even interviewing the subject matter expert. It starts with the brief. \nThe brief you give your copywriter sets the tone – and the pace – for your whole content creation process. It allows your writer to ask better questions\, and helps their copy to hit the mark first time\, so the content you publish fits the vision in your head. \nBut knowing what to put in a brief and what to leave out\, and how to communicate it clearly\, can be a minefield. How much is enough information? How much is too much? \nDon’t worry; we’ve got you. Because who better to ask about the best way to brief a B2B copywriter than… a B2B copywriter? \nJoin us on 23 June 2022 at 16:00 BST for a short\, live webinar with George Reith\, a Consultant Writer with a deep well of knowledge and experience for you to tap. \nIn this webinar\, George will cover: \nHow to put together the ideal copywriting briefing document\nBest practices to get the most out of briefing calls\nAnd what makes briefing so difficult in the first place\nHe will also be fielding questions\, so if you need answers to any of your specific briefing obstacles – now’s your chance to get them in. \nPlaces are limited; reserve yours now.
URL:https://www.procopywriters.co.uk/event/webinar-how-to-brief-your-b2b-copywriter-the-right-way/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162601/Radix_TwitWeb-GreatBrief.jpg
ORGANIZER;CN="Radix Communications":MAILTO:Lisa@radix-communications.com
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