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X-WR-CALDESC:Events for ProCopywriters | the Alliance of Commercial Writers
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DTSTART;TZID=Europe/London:20221006T100000
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CREATED:20220330T143240Z
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UID:20484-1665050400-1665072000@www.procopywriters.co.uk
SUMMARY:Why Your Content Marketing Isn't Working - and How to Fix It
DESCRIPTION:You know the best thing about content marketing? The possibilities are endless. \nYou know the worst thing about content marketing? There is so much you can do. So many options\, so many ways to get distracted\, focus on the wrong things\, and burn your time and efforts. \nContent marketing is everywhere and everyone is doing it. The best way to get it right is by getting things done in the first place. \nBut to cut through the information overload you need to be better and faster then everyone else fighting for attention. So how do you do that? \nWe’ll explore the tools you need to set the right targets\, build an effective strategy\, execute efficiently and learn from what you are doing. \nWe’ll look into how to maximise your outcome through collaboration and by choosing the right publishing and distribution channels. \nAnd we’ll practice so you’ll walk away knowing exactly how to implement your takeaways from this workshop. \nWe will cover: \n\nSetting targets\nFinding your audience\nChoosing your channels\nDoing your research\nBuilding your strategy\nPublishing and collaborating\nDistributing all the things\nAnalysing what works\nContinuous testing\n\n\n\nWhen is it?\nThis training day is divided into 2 half-days: \n06/10/2022 – 10:00 – 13:30 \n07/10/2022 – 10:00 – 13:30
URL:https://www.procopywriters.co.uk/event/why-your-content-marketing-isnt-working-and-how-to-fix-it/
LOCATION:Online
CATEGORIES:Training
ATTACH;FMTTYPE=image/png:https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162604/CC2022-logo-training-01.png
ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
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