Copywriting learning and development
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July 2020
Personalisation best practices for copywriters
How can personalisation make your marketing more powerful? Professional trainer Tim Fidgeon discusses personalisation strategies. This webinar is only for members of ProCopywriters. You will need to register and use both the access code from GoToWebinar and find the password in your ProCopywriters dashboard.
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Content Strategy: an Introduction
Tim Fidgeon presents an introduction to content strategy. According to Kristina Halvorson (a pioneer in the profession) "Content strategy guides the creation, delivery, and governance of useful, usable content."
Find out more »Shoptalk: Content Strategy
Join Leif and Al as they discuss content strategy. You might have questions about how to develop a content strategy, how to use one, or why they can be important when running a business. Whether you want to contribute, ask questions, or just listen, you're invited to an informal peer-support group for all kinds of commercial writers.
Find out more »Freelancing Surgery with Sarah Townsend
Join Sarah Townsend for an interactive Q&A focused on freelancing.
Find out more »August 2020
How do people read online?
Tim Fidgeon explores the research into how people read online. This session was previously delivered in 2019. For members of ProCopywriters only.
Find out more »September 2020
Freelance Success Strategies
Jackie Barrie has been freelancing for about 20 years, and she wants to share her tips for building a successful copywriting business.
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Create a Content Strategy
Book this training day to explore how to build and deploy an effective content strategy.
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Persuasion: Practical Insights and Ideas
A day-long training session with consultant and trainer Tim Fidgeon - part of the 2020 Copywriting Conference.
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Copywriting for Beginners
Book this training day to get a thorough introduction to the principles of effective copywriting.
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Blogging to be Read
Book this training day to develop your blogging skills with Jo Watson.
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Show and Tell | CopyCon Satellite Session
Part of the 2020 Copywriting Conference. Everyone is welcome. No ticket required.
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10 Components of an Email Done Right
Book this training session to spend a day learning how to craft effective emails with Samar Owais.
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