Copywriting learning and development
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April 2020
Shoptalk: Writing for the Web
Join Leif and Al as they discuss writing for the web - and life in general. You might have questions about structuring web content, engaging audiences online, managing projects or navigating SEO. Whether you want to contribute, ask questions, or just listen, you're invited to a friendly, informal peer-support group for all kinds of commercial writers with all levels of experience.
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Copy Clinic with Katherine Wildman
The Copy Clinic is a place to bring your copy problems. We'll then work together to find solutions. Everyone is welcome.
Find out more »Publess Quiz
Join us for a pub quiz without the pub. Copywriter Karen Noble will be co-hosting.
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Creative thinking – hints and tips
Professional trainer and UX consultant Tim Fidgeon shares some strategies for thinking creatively.
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#ProCopyChat with Katherine Wildman
Head over to Twitter for our monthly tweetchat, when we pick a copywriting-related topic to discuss. This month we have Katherine Wildman (@haydngrey) joining us as our guest. Simply follow the hashtag #ProCopyChat to add your own questions, opinions and experiences.
Find out more »May 2020
Shoptalk: Naming Brands and Products
Join Leif and Al as they discuss the fine art of naming products, brands, services and other things for clients - and life in general. You might have questions about where to draw inspiration, how to generate ideas or how to nudge your creativity in new directions. Whether you want to contribute, ask questions, or just listen, you're invited to a friendly, informal peer-support group for all kinds of commercial writers with all levels of experience.
Find out more »Confident freelancing in a crisis – Q&A
Join Jackie Barrie and Leif Kendall for an interactive discussion about surviving a crisis as a freelancer.
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What is… Internet of Things (and what does it mean to me)?
Tim Fidgeon discusses the Internet of Things and the implications for copywriters. The IoT includes all web-connected devices like smart speakers, security cameras - and even web-connected fridges. Only for members of ProCopywriters.
Find out more »June 2020
Book report: The Attention Merchants by Tim Wu
Join the ProCopywriters book club as Tim Fidgeon presents a summary of The Attention Merchants by Tim Wu. Reading the book is optional but we'd love to hear your thoughts on the book.
Find out more »Shoptalk: Building Your Creative Life
Join Leif and Al as they discuss building your creative life. You might have questions about finding different clients or more clients - or maybe you have questions about positioning or marketing channels. Whether you want to contribute, ask questions, or just listen, you're invited to an informal peer-support group for all kinds of commercial writers.
Find out more »Mobile design principles
What are the guiding principles behind designing content and experiences for smaller screens and mobile audiences? Tim Fidgeon explores the basics. Only for members of ProCopywriters.
Find out more »July 2020
Personalisation best practices for copywriters
How can personalisation make your marketing more powerful? Professional trainer Tim Fidgeon discusses personalisation strategies. This webinar is only for members of ProCopywriters. You will need to register and use both the access code from GoToWebinar and find the password in your ProCopywriters dashboard.
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