Learn how to develop content pillars that make content ideation easier and improve your Google rankings. With plenty of opportunity to ask questions, discuss approaches and speak with peers, this session is ideal for those who want to improve their SEO copywriting skills.

Want to build an agency? We've got three copy agency leaders to join us for an hour to answer your questions.

Francesca Irving of Lunax Digital returns to give an introduction to pay-per-click (PPC) advertising and search engine optimisation (SEO). 

Francesca Irving, consultant and trainer at Lunax Digital, returns to talk about social media strategy - and how you can create a plan for your own social media marketing. 

Francesca Irving presents an introduction to using Instagram to support your business - or to help your clients get more value from their Instagram marketing. 

Sarah Tamsin presents this 1-hour session on how to conduct keyword research for search engine optimisation (SEO).

Francesca Irving presents this introduction to using Twitter to generate leads and sales. 

Francesca Irving (Lunax Digital) presents this 1-hour interactive introduction to using Facebook to deliver leads and sales for your business.

This new series is a chance for you to ask questions of your copywriting peers. The star of this session is Francesca Catanuso, the 2-time Copywriting Conference veteran who is a Senior UX Copywriter at Booking.com - currently preparing for a move to Spotify.

B.C. – before copywriting (Why the real creative work happens before you pick up a pencil)  Too often, when the brief is delivered it’s a like a pistol has gone off – and everyone scrambles back to their desk as quickly as they can to start writing, or typing, or somehow hurling words at the page. But what if the best way to write great copy was to start by writing absolutely nothing at all? In this session, Andrew Boulton – author…