UK Copywriters Directory

  • PRO
    Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas don’t go to waste. And in a way that doesn’t make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... “the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle” Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling – writer, storyteller, consultant

  • PRO
    Hey, do you need some POP! 🎉 WHIZZ! ⚡ BANG! 💥 in your copy? Course you do, which is why I offer copywriting and tone of voice support for brands with personality! I'm Matt, and as a chatty tone copywriter and brand voice expert, I write personality-packed content and create tone of voice guidelines for B2C & B2B brands that make customers read everything you have to say. When your: - Website isn't converting - Newsletters are never opened - Social posts are rarely liked, shared or commented on Then one of these will be why: ⚫ Your content isn't compelling people to take action ⚫ Your words aren't connecting with your audience ⚫ You're stuck with a tone of voice that needs a refresh If these sound familiar, I can help. Everything I write for you will be infused with the same electrifying POP! 🎉 WHIZZ! ⚡ BANG! 💥 energy you experienced the first time you chucked popping candy in your mouth as a kid. Get words like that and your customers will ready everything you have to say. Nice! I can: 💥 Create goolie-grabbing tone of voice guidelines 💥 Write dead chatty websites 💥 Tap out rib-tickling social posts 💥 Create pun-tastic product descriptions 💥 Whip-up fun email funnels 💥 Put together awesome articles - and loads more. Go on, add a bit of POP! 🎉 WHIZZ! ⚡ BANG! 💥 to your copy. Visit my site, DM me or send an email to: contact@indeliblethink.co.uk Website at www.indeliblethink.co.uk

  • PRO
    Working with you to find the right words and ideas to make your brand sing. I can help your brand communicate in the most powerful, appropriate and engaging way possible. Whether that's finding the right tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, I make every word count. If you'd like to discuss a project and how I might help you, please get in touch. I'm a good listener and quick to understand your business, brand and tone of voice issues. I take those insights and find ways to help you tell persuasive, memorable stories about your brand. COPYWRITING & BRAND WRITING – Over the years, I've written millions of words for hundreds of brands. I understand how to communicate in any medium – from brief to concept and execution. TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is at the heart of what I do. I worked as Head of Verbal Identity at a brand consultancy for five years and I'm skilled in finding and executing the perfect tone for all kinds of brands including Ordnance Survey, Bentley, Jaguar, Rolls-Royce, HMRC, RNIB and P&O Ferries. BRAND STRATEGY – I create joined-up thinking for brands and I’ve helped many companies clarify and communicate their brand strategy and purpose. I create detailed, useful and usable brand guidelines that tell your brand story simply and effectively, which makes putting it in to practice easy. You can also trust me to steer your brand and verbal identity from a consistency point of view, translating it into persuasive messaging and campaigns. Clients include Ordnance Survey Leisure, Crunch, Napier AI, Atelier Ellis and JosephJoseph. BRAND NAMING – My approach to brand naming is simple and objective, using a tried and trusted approach that takes the potentially crippling subjectivity out of the process. I’ve created names for Rova, McLaren, Sayara International, Shake Climate Change and Liberty Steel. I've been lucky enough to work with everyone from bootstrapping start-ups to international behemoths and every stripe of client between. Even if I haven’t worked in your sector, I will have worked with brands that faces similar challenges. If you'd like to discuss a project and how I might help you, please get in touch. Recent projects include: • Tone of Voice guides for Renishaw (international engineering group) • Brand Naming and Tone of Voice for Rova, a dog food supplement brand • Brand naming for Liberty Steel • Copywriting for F1 recruitment • Tone of Voice guides and training for Roxhill Media • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand naming for Sayara International (NGO) • Brand & Tone of Voice refresh for Crunch Online Accountants - champions of the self-employed • Campaign copywriting for Ordnance Survey Leisure • Brand Tone of Voice for HMRC - making the contents of those manila envelopes a less scary • Brand voice development, brand writing and web copywriting for Oyster Yachts • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Tone of Voice development for Glenfiddich, the world's leading single malt whisky • Creating a Tone of Voice for the international PR and communications agency Hill+Knowlton • Tone of Voice and positioning development for multi-sensory agency Condiment Junkie • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing Tone of Voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, Creative Partner, Carnage

  • PRO
    Need to reach new customers? But no marketing team? I’ll work with you to create the ideal content for your audience. Whether you sell tech, software or SaaS to other businesses, it's essential to strike the right balance with your marketing. Because to attract new customers, you've got to show that you understand your audience's challenges and how you've helped similar businesses. And above all, you need to convince prospects you're the right choice. Let me help you with content and copy to do precisely that. How I can help you 📌 Case studies - Close more sales using persuasive customer success stories 📌 White papers - Establish your authority with informative content for decision-makers 📌 Articles - Explore complex topics without patronising your audience 📌 Website copy - Create the right first impression with a website you’re proud to share About me I specialise in writing compelling case studies, copy and content for B2B tech, software and SaaS companies. Over the years, I’ve written for software developers, SaaS providers, IT consultants, managed service providers, cyber security specialists, telecoms suppliers and many more. Also, I've spent over 20 years working in IT and technology for Accenture, Visa and other big brands. ⭐ "Rob utterly nailed the case study brief I gave him. He's surpassed any expectations I had, and what he produced will be invaluable for my business." ⭐ Nick Shaw, Always Networks Next Steps Want me to write for your business? Email hello@robbeadle.co.uk or hit the 'Send an email' button at the top of this page. Looking to find out more about me and my work? Visit my website robbeadle.co.uk

  • PRO
    💬 Your website is talking. Is anyone listening? Hello, I'm Miriam - SEO Copywriter & Consultant with over 13 years of experience helping SMEs attract new customers through organic search. My job is to make your website work harder. I'll write words that attract the right customers and get them interested in your business. You'll get website content that drives results. I'll write words that help you rank higher and connect with your ideal customers. Your website should be a lead magnet, not a ghost town. I’ll help you ditch boring, ineffective website copy. Instead, you’ll get clear, persuasive words that bring in the right clients. 🎯 I work with competitive industries like utilities, legal, and healthcare, creating SEO-optimised informative content that connects with your target audience. Whether it’s a comprehensive SEO strategy, tailored website copy, or captivating educational content, I’m here to support your business. My Services include: • SEO copywriting • SEO audits • Blog writing • Website content writing • Conversion copywriting • Monthly SEO support packages ✏️ Contact me for a free consultation at miriam@oakscript.com or visit my website (link below).

  • PRO
    Copywriting = Art + Science | Freelance Middleweight Copywriter | Compelling | Clear | Captivating | Creative | Converts | I’m Tracy, a Gen X, Dorset-based Geordie. If you want your copy to tick all the right boxes, then I’d love to help. I’ve crafted copy for big brands, SEO agencies, small start-ups, professional bloggers, and more. My clients are based in the UK, the US, Europe, Australia, and beyond. So switching between UK and US English is second nature. As is adopting the right tone of voice (TOV) to suit your target audience and brand identity. Variety is the spice of my working life. I’ve written about everything from accountancy and clothing to food, music, travel, and much more. Once you’ve penned a 200-word product description for a continence pad, you find nothing really fazes you… I have over 5 years of professional copywriting experience under my belt, and it all began with my own blog. So you could say I know my way around WordPress and social media. Since then, I’ve written for all sorts of specialist websites, including a ton of travel sites. As well as many other commercial enterprises. In the business, I’m what we call a middleweight copywriter. Experienced enough to mean you’re in safe hands, yet fresh enough to ensure creativity and continuous learning. Here’s what I can do for you - and have already done for many contented clients: Update old content Draft press releases Publish regular blogs Hone your tone of voice Tell compelling MSN stories Put together engaging emails Give AI writing the human touch Find keywords for SEO purposes Pen product descriptions that pop Upload posts and pages to WordPress Create landing and sales pages that sell Perfect those social media profiles and posts Compose ads, brochures, leaflets, and posters Write awesome long-form, fact-packed, well-researched articles As well as a whole lot more. I’ve even been known to write poetry and a novel in my spare time. My trio of blogs on food, music, and travel also see me waxing lyrical about my own interests in my spare time. What else? A few facts about me, perhaps. I’m a mum, I’ve been around the world twice, I’m an Australia-phile, and I have a lifelong obsession with INXS. (Especially the band’s erstwhile frontman.) I also have lexical-gustatory synaesthesia, which means that words and names have flavours for me. Well, it all makes the working day more interesting… How about you? If you don’t know what stop words are and why they matter, or how to hide keywords for both flow and SEO, then you don’t need to. All you should know is that I can create compelling, clear, captivating copy that also converts. When you find content writing a real chore, I can save you so much time and stress. Words come naturally to me, which means two things. I love what I do - and I don’t waste any of the time you're paying for when getting on with the task. Interested? Find out more about my rates, what I do, and my portfolio by visiting my website. Click the link below to visit contentedcopy.com. No hidden charges here - you’ll find my current hourly rate right there on the homepage. Thanks for reading. Now, why not let me write for you? Tracy

  • PRO
    'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for six years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. You’re great at what you do. You’ve got fab ideas, you’re a laugh to be around, and you have a killer business approach that throws shade on your competitors. But if you’re a “synergy-focussed solutions expert with a passion for customer care”, no one’s going to have a bloody clue what you’re on about. Your copy needs to be free from naff jargon, full of personality, friendly to Google, and fire up your customers to think: ‘Hey, it’s YOU I need to buy from.’ But how do you do that? Hire a freelance copywriter and content writer, like me. I’ll save you time, reduce your stress and build your business with the words that sell your stuff to the right people. Nosy at my website for other people's opinions about me and how much I charge (let's be honest, that's what you want to know, right?).

  • PRO
    Hiya! First of all, thanks for getting this far. It means me looking all 'deer in the headlights' in my profile photo didn't put you off. That's comforting to know. Now that you're here, let's talk copywriting. Why should you choose me over the 800+ other copywriters in the directory? You'd be taking a chance, for sure. But not a huge chance. I’ve been a copywriter since 2011, writing all kinds of words for all kinds of businesses - some big, some small, some you might you have heard of, some you almost certainly haven't. So I've got experience on my side. I've also not been found out yet, which means I must be doing something right. A copywriter who writes for businesses and has yet to be labelled an imposter. How about that for a tag line. It just screams 'take a chance', doesn't it? Doesn't it? Okay, here's how it is... I'm relying on you picking up some kind of vibe from this. The kind of vibe that makes you want to learn more or get in touch. If you're feeling a bit learn-moreish, there’s a link for my website below. There's more about me and the people I’ve worked with there. If you're feeling get-in-touchy, my phone number is below, along with a handy blue contact button that lets you email me. Speak soon. Maybe. Cheers.

  • PRO
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  • PRO
    With over 30 years of expertise in creating engaging user experiences, I've delivered content and thought-leadership for the Cabinet Office, Metropolitan Police, Cancer Research UK, PwC and other clients.About meI'm a Senior Content Designer & Strategist with 30+ years' expertise spanning digital, print, and broadcast media. I have worked for blue chip clients such as the Cabinet Office, DWP, Metropolitan Police, PwC and Cancer Research UK.What I doUser-centric strategy: Crafting content that resonates, driving conversions and engagement.Seamless journeys: Building intuitive end-to-end user experiences for trust and loyalty.Data-driven impact: Leveraging analytics for targeted content and enhanced visibility.Conversion focus: Designing compelling content for tangible actions and results.Multi-platform proficiency: Tailoring content for diverse channels.Expertise & resultsTurning complex processes into intuitive, user-friendly journeys.Quoted in reputable publications, such as the Wall Street Journal, FT, Reuters and Investors' Chronicle.Led impactful B2B and B2C projects.Skilled in UX, SEO, service design, graphic design and more.What I can do for youEngaging ad copy: Compelling ads and advertorials driving clicks and conversions.Email campaigns: Nurturing leads, driving sales.Content audit: Boosting visibility and user experience.Persuasive website copy: Enhancing engagement and conversion.Captivating product descriptions: Highlighting features and benefits.Conversion-optimised landing pages: Encouraging action.Impactful social media content and strategy: Amplifying brand presence.Informative blog posts: Establishing authority, attracting traffic.Compelling case studies: Demonstrating product/service effectiveness.In-depth whitepapers: Showcasing industry expertise, generating leads.Attention-grabbing press releases: Announcing news, events.Effective video scripts: Conveying messages convincingly.Concise brochure copy: Showcasing offerings persuasively.Persuasive direct mail content: Driving offline engagement.Comprehensive eBooks and guides: Educating and engaging.Targeted PPC ad copy: Relevant and effective ad campaigns.Sales collateral: Supporting sales with impactful materials.Strategic content planning: Aligning content with brand goals.SEO-optimised content: Enhancing search engine visibility.Consistent brand messaging: Resonating with the audience.TOV and style guides: Creating effective brand communication.Training and coaching: Upskilling your in-house team.Let's connectBased in London and Narbonne in France, I'm ready to collaborate on your project. Let's chat!

  • PRO
    It happens faster than you can think. Quite literally... Before your conscious mind has had the chance to process the information in front of you, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on auto-pilot but use some convincing post-rationalisations to justify our actions... And in over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. How are you going to generate leads... make sales... impress investors... grow your customer base... without it? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when it's paired with a product or service that your market is worse off without. In the written realm, the world of copywriting, you need to convince your reader that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is. Showing how good what you have is - and how bad it'll be without it. Push. Pull. Push. Pull. And any copywriter - heck *anyone* - can use that... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your reader feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 70 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so through websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. Get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda odd) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 41 so far) - I'm a big fan of RHCP, especially John Frusciante

  • PRO
    Hello there and thank you for taking a look at my profile, I’m an experienced, friendly, and flexible Freelance Marketing Copywriter. That means I write copy from a marketing point of view and consider what makes your customers want to buy. I have a Masters in Marketing, a degree in Psychology, and the experience and passion for using the right words to tell a compelling story. Who I work for Based in Goring-on-Thames, Berkshire, I work with blue-chip clients, marketing and media agencies, SMEs, and sole traders across the UK. What I can help with * SEO website content * Blog posts * Social media content and design of posts * Email campaigns * Newsletters - internal or external * Articles * Testimonials and case studies * Press releases * Award-nomination entries * Complaint response letters * Editing and proofreading anything from brochures to business proposals Why choose me Choose me for your business and benefit from an experienced and commercially aware marketing and copywriting professional who writes copy and content that delivers the results you need. I write motivating copy that persuades and resonates with your audience to encourage action and engagement with your business. I also develop content that educates, informs, tells your brand story, and entertains your readers to build trust and reassurance. As a healthcare specialist, I write clear copy that breaks down industry jargon and complex subject matter into easily digestible content. My blogs have been accredited by Findspot and my content is SEO optimised. I can also turn my hand to any other industry and bring a fresh approach to your communications. Let’s chat I offer a free 15-minute consultation to find out more about your copywriting needs and answer your questions. I quickly gain a full understanding of your company including your tone of voice, written style, and values so that I can write the distinctive and cohesive content that tells your customers what you have to offer and why they should choose you. Find out more about me, read my case studies, and book your free 15-minute appointment at: https://www.hkennardmarketingandcopywriting.co.uk/copywriter What my clients say about me “Helen is extremely professional and knowledgeable and adapts her writing style to suit various different media channels. Helen goes over and above to research subject matter and provides high-quality inspiring content, which is interesting and suitable for the varying audiences. I would not hesitate to recommend Helen to any of my contacts, she is easy to work with and nothing is ever too much trouble." Nicola Morgan, Regional Digital Marketing Southern Region, Ramsay Health Care UK. “Helen was a Copywriter for our biggest national client after being chosen as the lead copywriter for their blog. Her work was always spot on, perfectly aligned with the brief, and delivered on time. She has done an amazing job fulfilling very high client expectations. I would happily work with Helen in the future and would strongly recommend her." Kasia Bigda, Head of SEO, Greenwood Campbell I look forward to hearing all about your business and working with you soon. Portfolio: https://www.hkennardmarketingandcopywriting.co.uk/clients Email: helskennard@hotmail.com Call: 07747 028436

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Member spotlight

Hannah Rose

“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

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