Copywriters with surname I
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I'm a freelance fashion and retail copywriter with over 14 years' experience. After a stint at fashion mags, I moved on to copywriting for M&S. I managed the online copy team for a number of years before moving agency-side as a senior copywriter on fashion and lifestyle accounts. I've written TV and radio ad scripts, devised international campaigns, written countless fashion editorials, developed digital content strategies, created tone of voice documents and probably quite a bit more. I'm now freelance and enjoying working with a range of clients, big and small. I love working on big international campaigns just as much as blog posts and engaging digital content.
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I'm a freelance journalist and copywriter with over a decade of experience writing campaigns for brands such as Nestle and Estee Lauder. I have a particular interest in psychology, food and travel, and I'm regularly commissioned by national newspapers and consumer magazines. See my website rosieifould.co.uk for more details.
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“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”
“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”
“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”
“My manager at graze told me to think about every meeting as money, so an hour’s meeting with five people is five hours of company money. Is it worth it?”
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