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Hey, I’m Lottie! I’m a copywriter and a degree-qualified journalist with over nine years'professional experience spanning Public Relations, Management Consulting and Content Marketing. Whether it’s website copy, blog posts, SEO copy, or press releases. I’m here to put pen to paper - so you don’t have to! My writing journey dates back to 2011 when I was a Journalism student at University in sunny Manchester. When I wasn't writing articles for the student wesbite, I was on placements with local newspapers, frantically typing up stories to hit deadline in newsrooms abuzz with journos trying to get their scoop. Come graduation, I'd landed a full-time gig with a Travel PR Agency. I spent four years there. I worked with clients ranging from airlines to hotel chains to tourism boards - writing press releases, speeches, blog posts, and hosting press events across the world. Not bad, eh? I spent some time living in Sydney, Australia where I got into Management Consulting with a focus on advising clients (from start-ups to mega corporations) on Diversity & Inclusion and non-bias hiring practices within the tech industry. I’ve written about, hosted and spoken at events about the importance of gender diversity in business including organising & hosting ‘Women in Cybersecurity’ events at Google HQ. Fast-forward to today, I spend my 9-5 as a full-time Digital Content Executive for a global FinTech. This involves everything from establishing the brand's tone of voice, to creating dynamic written content including website copy, blog posts, video scripts, social posts, email campaigns, you name it. 'Lottie Writes Copy' is my side hustle. I spend my evenings/weekends as a Freelancer, helping business owners and not-for-profits reach audiences through the power of words. 'Cos that's my jam OK? If you need a friendly and dependable copywriter who can meet (realistic) deadlines, deliver top-notch content and throw around some creative ideas with you, I'm ya gal! So, holla.
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“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”
“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”
“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”
“My manager at graze told me to think about every meeting as money, so an hour’s meeting with five people is five hours of company money. Is it worth it?”
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