Looking for profile-raising content? I'm a writer with more than 15 years' experience working with senior executives in technology and logistics companies to raise their profile. My background in PR has given me the ability to understand how individuals' profiles supports broader marcomms strategies and commercial objectives. At the same time I understand that leaders don't always have the time to write, while their marketing teams are juggling multiple priorities. I'm here to help with that - ghostwriting everything from blogs and articles to ebooks and speeches (as well as podcast talking points, video scripts and everything in between) to help you raise your profile in the right way. I've not had a job that wasn't in some way based on my writing ability, stretching all the way back to my time as a junior question writer on a popular TV quiz show.

Hi, I'm Lea Tierney, crafter of brand stories to savour. Brand personality, copy and messaging strategy, and compelling stories are my happy place. I provide tone of voice, messaging and copywriting support to independent business owners all across the globe, from my little Copy Cottage in the Forest of Dean. I work with founders on a mission. Helping them grow their businesses to The Destination for what they do through compelling copy, magnetic messaging and vivacious voice work is what gets my feet tapping. Is it time to find your signature blend? Get in touch with me today!

As well as being a freelance copywriter with nearly 30 years' experience (I'm not that old, I just started young), I'm also Content Director at Executive Influence (EI). Our mission is simple: to help B2B brands win business, acquire talent, and attract investors by making more of the often overlooked knowledge, expertise, and opinion that sits in their leadership teams. We do this by creating high-quality executive content that supports their strategic goals, inspires trust, establishes authority, and influences the decision-makers they want to reach. The result? More visibility, more connections, more opportunities, and, ultimately, more business. It’s how we helped one MD capture a £2m opportunity that led to a £20m one. It’s how we helped one CEO achieve a 33:1 ROI with a targeted piece of content. And it’s how we helped one Marketing Director hit 500+ whitepaper downloads by senior leaders in his industry – and, in the process, generate close to £150k of revenue (and counting). If these aren't compelling reasons to invest in executive content, what are? 20 YEARS AT WRITERS Before setting up Executive Influence, I co-founded Writers in 2001 to help businesses and brands in the UK and around the world tell their stories, bring their ideas to life, and get their messages across. With 27 years' full-time writing experience, I'm quick on the uptake, whatever the subject or comms objectives of the brief. I love bringing dry, dusty, or technical subjects to life, which may explain why I write a lot for technology companies, and financial and professional services firms. AWARDS If 'award-winning' is important to you, I've made it into the D&AD Annual a few times and won a Transform award for 'Best use of copy style/tone'. Though, to be honest, I've always put effectiveness before industry accolades. More importantly, I've had lots of clients say nice things about the words I've written for them (gushing testimonials available on request). Once, I even had a boardroom spontaneously applaud after reading my articulation of their brand (also available on request). Brands I’ve worked with include Aldi, Astra Zeneca, Bacardi, Ciena, English Heritage, Environment Agency, Goldsmiths, Kings College London, MasterCard, NIG, Reckitt Benckiser, Reuters News Agency, Rolls-Royce, Thales, Thomson Reuters, Triodos Bank, Vodafone and Worldpay. BRAND WRITING I can also help brands articulate who they are, what they do, and why they're special by developing value propositions, messaging frameworks, style guidelines, and tones of voice. In fact, I've created new tones of voice for folk like the Natural History Museum, global US law firm Latham & Watkins, TNT International, City University London, Hotel du Vin and Malmaison. So their values as an organisation come through strongly in their comms. PROJECT MANAGEMENT I’m an experienced project manager and have run writing teams on large-scale and short-notice projects for outfits like Vodafone Group Enterprise, the BBC, Triodos Bank, Cable & Wireless Worldwide (now part of Vodafone) and the University of West London. QUALIFICATIONS I have a degree in linguistics and have completed Marketing Week's Mini MBA in Marketing taught by Professor Mark Ritson. It covers the same core marketing modules as leading MBA programmes and has been more use to me than all my higher education combined. Anyway, enough about me. Let's talk about you. How can I help?

Hello. I’m a Senior Copywriter, Content Creator and Creative Director with over 17 years experience. I help people all over the world communicate better through words and concepts. ​ And that's not all... I have also taught advertising and creative practices at Higher Education and secondary levels across Europe for over 10.

I’m a highly experienced B2B marketer and have been crafting compelling copy that educates, promotes and sells for the building products, specification and safety sectors for over 20 years. ​Having worked both client-side and agency, I understand the power of words and how to use them effectively throughout the different marketing channels.  Getting the right message across, in the right tone is at the heart of copywriting. I have extensive experience of construction and safety.  During my career I have written for a variety of companies including Fernox water treatment, Dulux Trade, fall protection professional Safesite, safety railing supplier Kee Systems and Nu-Heat underfloor heating. My speciality is in construction, building products and health & safety, but I can write on any topic for any type or size of business. I have Copywriting and SEO Content Writing Diplomas which cover an extensive range of disciplines including advertising, direct mail, email, PR, leaflets, brochures, newsletters, thought leadership articles, blogs and social media.

I started my career as a journalist working across four weekly, local newspapers in Central Scotland. Since then, I have spent 14+ years developing my communications expertise through agency and in-house roles, spanning internal communications, media relations, and digital and strategic storytelling. A creative thinker and natural collaborator, I also have an affinity for the written word; key ingredients that have helped me successfully deliver several major projects and campaigns. Over the years, I have honed my writing, editing and proofreading skills, along with the journalistic ability to source stories and bring them to life in a range of formats – whether working independently or in collaboration with creative and digital agency partners. Able to adapt my writing style and tone for different audiences, I am also diligent in my efforts to ensure factual accuracy and make every effort to simplify the complex. Recently, I have been played my part in helping companies to communicate their sustainability efforts and impacts. These experiences have given me the opportunity to build my own understanding of related topics, while helping to bring employees and other stakeholders on the journey, with clear and transparent communications. I have been the recipient of several internal and external recognition awards. Most notably, in 2020, Spirit Energy’s website - which I project managed the development of, together with a digital agency partner, and wrote the copy for - was recognised at Communicate magazine’s Corporate Content Awards; with a Gold in the Best Use of Digital and a Silver in Best Copy Style / Tone of Voice categories.

A curious creative thinker with 14 years of healthcare experience.

I help B2B companies figure out what to say, to whom, and in what order - so they can build a strong content brand, gain trust, and generate leads. *B2B technology* is my strong suit. ● Strategic positioning - I build a unique proposition for your company based on a thorough investigation of your product, your market, your competition, and your audience ● Marketing and messaging strategy - I define your key messages and a hierarchy for them ● Content planning - I build editorial calendars and content campaign plans: messaging, pieces, formats, nurture flows ● Copywriting - I’ve got over 10 years experience writing relevant, creative copy that gets read: ebooks, blog posts, infographics, animation scripts, slideshares, promo copy, ads, the works. ● Tone of voice - I can help you find your brand’s tone of voice and train your people to become better writers ● I work in two languages: English and German (ja, echt.) What I don’t do: ● I’m not a designer. I​ can’t draw, sketch, or design a website - but I have worked with print and digital designers throughout my career. I’m happy to bounce around ideas with yours. ● I’m not a growth marketer​ or marketing automation specialist, but have worked with some of the best. I’m eager to align with the person who runs your systems so we can get our goals straight and measure the wazoo out of our marketing. What I believe in: ● Defining your goals: A lot of marketing fails because the goals of a piece or campaign get muddled somewhere along the way. Let’s define our goals at the outset, then find a way to measure performance. It’s the only way we’ll be able to find out what sticks - and do more of that. ● Respecting your audience: B2B decision-makers are super-smart professionals who’ve been around the block. They smell drivel from a mile away, and they don’t want to feel they’re being sold to. That’s why the best marketing doesn’t feel like marketing - but is made of rock solid expertise and brings genuine value to your audience. ● A confident tone of voice: 98% percent of all B2B content is anaemic. I believe the only way for B2B companies to stand out is by sounding like human beings, daring to address the things that matter, and having some fun, too. ● Leading with why. We’re all sick of business “thought leaders” quoting Simon Sinek left and right, but he’s got a point. If a company can’t connect what it does to why that matters, your audience will inevitably ask: “so what?” ● Investing in design. I’m the biggest believer in the power of new ideas and fresh language. But we all respond to images and colours first. So if we’ve figured out something good to say, let’s make sure we present it to your audience in an accessible and friendly way. Examples of my work: I’ve worked for a few big names in B2B and many more that you won’t have heard of. Most of the campaigns and pieces would need a bit of context to make sense to you. If you like what you’ve read so far, drop me a line, and I’ll send you some examples that are relevant to your industry, and what you’re trying to do.

I have been running my own business since 2012, initially managing social media (including content creation). My passion has always been writing, and in 2020 I took a Diploma in copywriting to formalise this area of my business. I am now writing blogs, monthly newsletters, web pages, eBooks, lead magnets and articles for clients throughout the UK. The feedback from clients is that I always find their tone of voice, and very rarely get asked for amendments. Clients range from an IT company to a tattoo studio - and just about everything in between! I am a keen business networker and a member of BNI, which has really changed my business and client base. When I'm not scribing, I love to cook and eat out - yes, I'm a real foodie! I also follow many sports including cricket, F1 and MotoGP. As a teenager I wanted to be a music journalist and still have a real passion for music - I'm not one of those writers who needs silence to be productive.

Senior copywriter at Cubaka, an award-winning social media agency.

My style is informal and witty. Some may say irreverent. But at least it's never 'corporatey', jargon-filled or vanilla-flavoured. I could be described as a marketing all-rounder. I've worked in the industry for over twenty years, with stints in various ad agencies, as a media buyer on client side, as a press officer and even a print buyer. In the last ten years I've settled for my first love: writing. First in-house and now as a freelancer. I work with a range of clients, from creative design agencies, SEO consultants and web developers, to multinationals and SMEs. But I especially like working for clients who give me free stuff. I live in London, like to run and have a season ticket at Arsenal. I also have an odd sense of humour. (Those last two statements may be related.)