With over 30 years of expertise in creating engaging user experiences, I've delivered content and thought-leadership for the Cabinet Office, Metropolitan Police, Cancer Research UK, PwC and other clients.About meI'm a Senior Content Designer & Strategist with 30+ years' expertise spanning digital, print, and broadcast media. I have worked for blue chip clients such as the Cabinet Office, DWP, Metropolitan Police, PwC and Cancer Research UK.What I doUser-centric strategy: Crafting content that resonates, driving conversions and engagement.Seamless journeys: Building intuitive end-to-end user experiences for trust and loyalty.Data-driven impact: Leveraging analytics for targeted content and enhanced visibility.Conversion focus: Designing compelling content for tangible actions and results.Multi-platform proficiency: Tailoring content for diverse channels.Expertise & resultsTurning complex processes into intuitive, user-friendly journeys.Quoted in reputable publications, such as the Wall Street Journal, FT, Reuters and Investors' Chronicle.Led impactful B2B and B2C projects.Skilled in UX, SEO, service design, graphic design and more.What I can do for youEngaging ad copy: Compelling ads and advertorials driving clicks and conversions.Email campaigns: Nurturing leads, driving sales.Content audit: Boosting visibility and user experience.Persuasive website copy: Enhancing engagement and conversion.Captivating product descriptions: Highlighting features and benefits.Conversion-optimised landing pages: Encouraging action.Impactful social media content and strategy: Amplifying brand presence.Informative blog posts: Establishing authority, attracting traffic.Compelling case studies: Demonstrating product/service effectiveness.In-depth whitepapers: Showcasing industry expertise, generating leads.Attention-grabbing press releases: Announcing news, events.Effective video scripts: Conveying messages convincingly.Concise brochure copy: Showcasing offerings persuasively.Persuasive direct mail content: Driving offline engagement.Comprehensive eBooks and guides: Educating and engaging.Targeted PPC ad copy: Relevant and effective ad campaigns.Sales collateral: Supporting sales with impactful materials.Strategic content planning: Aligning content with brand goals.SEO-optimised content: Enhancing search engine visibility.Consistent brand messaging: Resonating with the audience.TOV and style guides: Creating effective brand communication.Training and coaching: Upskilling your in-house team.Let's connectBased in London and Narbonne in France, I'm ready to collaborate on your project. Let's chat!

I get it...the brief, the deadline and the expectations. And, more importantly I'll get it done, quickly, without a fuss, on time and with effort. However, if you would like a more formal description...I have strategic marketing communications and copywriting expertise across public and private sectors in both B2B and B2C campaign planning, delivery and evaluation. I have extensive experience in copywriting, PR, media relations, crisis management, running a busy and varied portfolio of clients including integrated, on and off line campaigns covering home interiors, leisure and entertainment, property and regeneration, industrial metal and waste recycling, innovation, tech and retail. This includes an aptitude for identifying key messages, defining target audiences, analysing, writing, editing and presenting complex information for diverse audiences.

I’m a writer at heart, a grammar nerd/linguist by training and an SEO by (happy) accident. I enjoy puns, wordplay, rhymes, clarity and authenticity. I don’t enjoy inconsistencies, bad translations, spammy content and text with no purpose. My role is currently an in-house content & SEO strategist at an adtech company in Hamburg, Germany. My priority is clean, authentic and quirky copy, and I’m proud to have written, proofread or translated for a number of sectors, including: • health and wellbeing • advertising technologies • mobile app marketing • SaaS • travel • photography and event space rentals

Flemish/Dutch copywriter with legendary interviewing skills 🚀

B2B copywriter and translator with 25 years' experience in the engineering sector

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Experienced copywriter and proofreader delivering lucidity across my work and professional approach. Think clear and readily understood with a sprinkle of shininess. Commercially savvy word nerd who knows how to spell and how to sell. Whatever the subject, you can trust me to find the right words to inform, inspire and engage. Passionate about supporting start-ups, supercharging businesses and inspiring individuals who appreciate the power of the written word. Established copywriting tutor at College of Media and Publishing, helping students worldwide to reach their potential.