Language shapes what people think. My roles have included News & Features Writer, Senior Communications Executive, Senior Press & PR Officer, and I was the Head of Marketing Communications, before becoming freelance over five years ago. I have nearly 20 years’ experience, with an English degree, a CIM Diploma in Marketing Communications, and Accredited PR Practitioner status with the CIPR. I have worked across well-known publishing, education, and charity organisations, and businesses having a positive impact. I really care about the world, and all the souls in it. I love animals. I love learning. Curiosity has always saved this cat (although companion-wise it’s dogs for me). Give me your tangles and I'll give you back gold. Subscribe to the newsletter: https://www.roguebee.co.uk/newsletter

I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial. Where am I based? I’m in North London, but I work with clients all over the world – 30+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter to make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script, social media posts, or case study, perhaps with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

PUTTING YOUR WHY INTO WORDS I'm a freelance copywriter and editor specialising in corporate reports - annual, sustainability, ESG, DEI, gender pay, inclusion and any other type of report you care to publish. I've worked with universities as well as some of the world's biggest corporates. I love working with businesses and organisations who have something different to say and want to say it well. I don't just write reports - you can also reply on me for beautifully-written websites and case studies, landing pages, customer emails, blog posts, feature articles, sales leaflets and press releases. I don't just write pitch-perfect words - I can help with strategic input and wider comms planning as well. I'll drill down to the core of your product or service and extract the nugget of communications gold that will encourage people to sit up and take notice. I don't just create stuff - I improve it, too. If you need a copy editor or proofreader for anything from a press release to a self-published business book, just give me a shout. PSSTT.. want a freebie? I've created a couple of short e-books you might find interesting. 1. PRESS RELEASES: all you ever wanted to know 2. 28 of the web's sneakiest writing secrets Get in touch if you'd like a copy.

What I do: Brand tone of voice, narrative, messaging, brand voice guidelines, naming, website copy, campaign concepts… Who I do it for: Design agencies, PR companies, production companies and anyone who gives a damn about brand. How I work: Pen and paper, Apple Mac, remotely. Brands I’ve worked with: The AA, AIA Insurance, ASOS, Build Africa, Capita, Carlsberg, CBRE, Church Urban Fund, Côtes du Rhône, Dairy Crest, DTI, Dubai Tourism, Friends of the Earth, German National Tourist Office, GlaxoSmithKline, Harrods, Hi-Tec, IHG, L’Oréal, LaSalle, League Against Cruel Sports, Lufthansa, Mastercard, Miro, NatWest, Nepal Youth Foundation, Nestlé, Ocean Spray, P&O Ferries, Robinsons Barley Water, SanDisk, Smirnoff, Sekonda, The Gym, TNT, VW… Agencies I've worked with: BBH Zag, BeColourful, Black Bug, Conran, Contagious, Deadeye Design, Design Bridge, Designhouse, Fiora, For Sure Studio, Gasp!, Graphicks, (Hug) London, Kino Design, Manifesto, Page & Page, Parker Design, The PHA Group, Rabbit & Hare, Saentys, SevenFive, ShopTalk London, SixTwo, Space & Time, Team Saatchi, TMP Worldwide, Vertical Productions, VMLY&R, WCRS, We Are Collider, Zest the Agency… What they say: 'Not only is he highly creative, giving original thought to everything he does, but he’s also bloody lovely and approaches briefs with a balanced and genuine interest.' Helen Davies – Head of Client Services, Zest the Agency 'I am so thrilled with how you’ve helped us find our voice. Our new website, brochure and everything else you’ve worked on are outstanding. After 20 years, we needed a fresh approach to they way we talk about ourselves and this takes Mountgrange to a whole new level. You should be really proud – I know we all are.' Liz Thomson – Director, Mountgrange Heritage 'Jonathan is an absolute delight to work with. He’s an incredible writer with great knowledge on varying topics. The whole process was seamless which is testament not only to his fantastic skill but also to how organised, efficient and professional he is.' Kathleen Arthurs – Project Manager, Six Two Design You may not know: I also have many years' experience as an Art Director, so I understand how words and pictures work together.

Are you looking for fresh, conversational copy to help your business stand out online? Then my chatty style of copywriting could be just the thing to get your website, blogs, email newsletters or social media updates noticed. Why hire me? I'm not an English grad or journalist turned copywriter. I am a trained, experienced copywriter with a varied business background - everything from construction to banking to crazy golf (I kid you not!). I also have heaps of project management experience. I love researching new subjects and seek out opportunities to learn new skills. I specialise in ‘white hat’ SEO that appeals to both search engines and potential customers. And one of my absolute favourite things is coming up with creative marketing ideas, and adding more value to your business than just providing awesome copy. Although obviously I do that too! I have a long list of happy clients with whom I am only too happy to spend time chatting copywriting, marketing or business in general. Patience and handholding come as standard; perfect if you’re a small business or have never worked with a copywriter before. DISCLAIMER:I am currently living in Germany with my family, but as long as you're happy to chat over Zoom, I'm happy to be of service. :-)

Looking for engaging and persuasive copy? I combine a passion for words and storytelling with a stellar commercial and technical background. I create copy that is clear, concise and compelling. Copy that fits with your brand and tone of voice. And communicates the messages your audience needs to hear. From website content to board reports; product descriptions to ski blogs - anything that involves the written word makes me happy. What services do I offer? Digital Copywriting - home pages, landing pages, product and service pages, blog content Print Copywriting - brochures, board reporting, research, long-form and short-form copy Copyediting - proofreading for grammar, spelling and syntax; optimisation of flow, pace and sense; consistency and tone of voice check; adherence to style guide; rewriting 
 Why try me? Clients say they like working with me because I get their business, I get their customers, and I never miss a deadline. I listen to my clients. I write copy that engages customers and draws in prospects. And I’m friendly and easy to work with. I come with a wealth of experience across food, lifestyle, professional services and tech. And I offer fair rates and flexible ways of working. Get in touch to see how I can help.

Your organisation does incredible things. But without a clear, consistent communication strategy, your customers won’t truly understand what you can offer them. And that’s where I come in. I am a London-based freelance copywriter who can help you to explain what your organisation does, the goods you sell, and the value you deliver. I specialise in engineering, technology, healthcare, and eCommerce, and also have plenty of experience in other sectors too. I will work closely with you to understand your brand, your vision, and how you want to talk about your products and services. I then produce a wide range of content to educate people about what you do, get them excited, and get them to pick up the phone. Contact me today to talk about how I can help you with your next: - Blog - Whitepaper - Copyediting or proofing project - Press release - Brochure, presentation or speech - SEO website rewrite - Category page project I have worked on copywriting projects with major global companies (think Microsoft, ASICS, Arup...), start-ups, non-profits and media organisations. I have also worked as a journalist and sub-editor on UK national papers and written for the likes of the BBC, Mail on Sunday, the Independent, Reuters, The European, Cycling Plus, E&T, Londonist and many other publications - so you can expect the highest editorial standards when you work with me. See my journalism portfolio here: https://lenwilliamsjournalism.co.uk/len-williams-journalist/ I launched as a freelancer full time in January 2018, after three years at a successful London marketing agency where I headed up a team of writers. Contact me today to talk about your project! They said it: "Len is a consummate professional who I've had the pleasure of working with over the past several years. Through this time our website traffic has surged from zero to tens-of-thousands per month, based largely on the thoroughly well researched articles with an SEO focus Len has written for us" - Alex Meredith - Marketing Manager - Epsy "Len is one of the most reliable copywriters I've had the pleasure of working with. His attention to detail and understanding of brand tones of voice has helped to create world class commercial and informational content for a number of brands we work with. Len always goes the extra mile by conducting his own research to truly understand a topic, and will always ensure that any work delivered is to the highest standard" - Craig Pavitt - SEO Strategist - Re:signal. "Len is one of the most reliable copywriters I've had the pleasure of working with. His attention to detail and understanding of brand tones of voice has helped to create world class commercial and informational content for a number of brands we work with. Len always goes the extra mile by conducting his own research to truly understand a topic, and will always ensure that any work delivered is to the highest standard" - Stéphane Viaud-Murat - CEO - Mi4

Thought leadership, content strategy, campaign messaging, content planning, creative copywriting, editing, and proofreading. Yes, it's a list. A list of all the things I get involved in here at AECOM, where I lead thought leadership and content for Europe and India. It's not exhaustive by any means, but a reflection of the variety of my day-to-day work - which I love. AECOM is a huge global infrastructure consultancy, so I need to be on top of a huge range of topics. This week's to-do list comprises articles on the benefits of data analytics, powering up green ammonia production in Paraguay, and India's first fully underground metro corridor in Mumbai. It's certainly a job for the intellectually curious. Personally, I am an advocate for strategic planning and knowing your audience. Content must be targeted. I'm also really enjoying trying out various AI-powered tools that are helping my team to produce quality content at scale and pace. I'm just entering my fourth decade in the writing business. In that time, I've been a managing editor, food columnist (loved that), feature writer, PR account manager (hated that), production editor, and a contributor to the Rough Guide to Japan. Yes, that's another list. But after more than 30 years in the business - there's a lot to include!

I help brands find their voice, articulate their message and connect with their audience. Before becoming a freelancer, I was a (rather exacting) client. I used to be Head of Digital for some blue-chip brands, so ROI is never far from my mind as I put words through their paces. I’m fluent in all things digital, and I love collaborating with developers and designers to create content with impact. My side-hustle is sociolinguistics and my research is published in the journal Gender and Language. That means I’m just as happy conducting in-depth research and communicating complex ideas as I am writing killer UX copy. As a seasoned freelancer and contractor, I bring all my expertise and experience to each new project, whether that’s writing for a heritage brand or creating a launch strategy for a start-up.

I'm an experienced and effective B2B copywriter and content strategist, providing actionable content to both brands and agencies. I have experience in providing content strategy and market research, and write content for on and offline purposes, including website copy, blog posts, case studies, white papers, press releases, marketing collateral, sales battlecards, campaign content and email newsletters. I can provide desk-based research, keyword research, site audits, style guidelines, customer personas and SEO copywriting, and have worked with global brands on ABM planning and content creation. Brand clients have included Tessella, London Women's Clinic, London Egg Bank, Florence and The Virtual Forge. Agency clients have included Hut-3, 1973 Ltd, Mindshare, Oxford Content Company where I've worked on content for UiPath, Pure Storage, Box, Zebra, Yocova, 101 Ways, Saga, Gallagher, Hiscox and many more. With over twenty years’ experience working in an online environment, I've been involved in running the web front end of several major organisations such as Dell, T-Mobile and Vodafone, and have years of experience in dealing with and understanding the needs of senior stakeholders. I have very solid ecommerce experience and understands the commercial drivers behind running large-scale B2C and B2B operations. I work remotely for a number of different clients and am equally happy working alone or as part of a virtual team, regularly juggling multiple projects on tight deadlines.

NO FLUFF, CHARACTER-RICH COPY. WRITTEN FOR HUMANS, LOVED BY GOOGLE. I’m a seasoned copywriter and certified content marketer with more than 25 years’ experience, specialising in SEO-optimized blog posts and websites that fizz with personality. WHAT EXACTLY DOES A COPYWRITER DO? I craft the headlines and sentences that persuade your customers to take the action you want. I write words that make them feel, think, nod in agreement, and – ideally – take a step closer to taking the action you want.  That’s copywriting. It doesn’t matter if you sell fluffy toys to dog lovers, or high-tech software to government departments. You have a brand, and a story to tell. Copywriting is the crucial element that engages the hearts and minds of your audience and makes them feel warm and fuzzy about your business. SO, WHAT IS CONTENT MARKETING? Knowing how to write engaging copy is a great start, but it isn’t enough. Knowing who you are trying to attract, how your business solves their problem, and what information they're looking for . . .that’s the secret sauce. You see, content marketing isn’t about advertising your business. It’s about producing consistently relevant and entertaining information that wows your audience with its usefulness and value, builds trust and credibility for your brand, and turns people into loyal customers over time. AND WHERE DOES SEO FIT INTO ALL OF THIS? From a copywriting perspective, SEO – in its simplest form - is the art of knowing how and where to sprinkle keywords through the content. From a content marketing perspective, it’s about knowing what information Google is looking for on the topic you want me to write about. Google’s job is to deliver useful and relevant content to its searchers in response to the questions they ask. If I answer those questions in your content, it stands a better chance of pleasing the Google Gods and ranking higher than your competitors. So, fundamentally, SEO is the art of writing blogs, websites, and other content worthy of a Page #1 ranking on Google. And that’s the service I provide. But I do it in collaboration with you. To get the ball rolling, you need to provide me with a great brief (we can do that in collaboration too if you like). Then I do some initial research and ask you loads of questions. And I’ll probably come back and ask you loads more. Then I craft the words to please the Google Gods, captivate your audience, and put the oomph into your online marketing. “Mel Wicks is a talented writer who knows how to produce the goods. Her posts are bang on brief, well researched and written with style. If all the first drafts I received were as good as Mel’s, I’d be very happy.“ Jon Morrow, Founder, Smart Blogger Contact me at mel@thecraftofcopywriting.com

As a seasoned and creative writer with a background in PR and communications, I love writing: 1. clear, compelling thought leadership articles 2. informative, educational, and impactful content for: o blogs o feature pieces o case studies o web copy 3. business award entries to get you noticed by the judges. 4. press releases that editors want to receive. If you want to raise your sales on your products or services, then let me write you: 5. advertorials 6. marketing emails I’ve also ghostwritten for senior management in the Care sector. Perhaps your copy needs a final check and polish, then let me proofread it for you, so you can be sure it is tip-top when it leaves you. So, if you want powerful, persuasive words to help your brand soar and get your business message heard above all the other noise, then let’s chat. I have the following qualifications: - Diploma in Freelance Journalism from the British College of Journalism Diploma (with Distinction) from the College of Media and Publishing Training from Jackie Barrie in copywriting for journalists Level 4 BTEC Professional Award in Training the Trainer from the College of Public Speaking, London With a solid history of proven communications abilities, I am experienced in: • B2B Copywriting/scriptwriting • Editing/Proofreading • Award authoring/Ghostwriting • Presentations/Public speaking • Narration/Voice-over expertise I have written primarily for the social care sector, with an emphasis on franchising and for the alternative health sector. I am a former professional homoeopath and enjoy writing about natural healthcare for humans and animals, having treated both species during my years of practice. When in full-time practice, I spent a year in Greece with Professor Vithoulkas editing his groundbreaking new work on homoeopathic medicines. I also co-authored a foundation course for vets in veterinary homoeopathy as part of a training course for South African vets. I have a passion for wildlife, wildlife conservation, and I love birds (I have two parrots of my own). As a practising Catholic, I enjoy writing about matters relating to faith.