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Thought leadership, content strategy, campaign messaging, content planning, creative copywriting, editing, and proofreading. Yes, it's a list. A list of all the things I get involved in here at AECOM, where I lead thought leadership and content for Europe and India. It's not exhaustive by any means, but a reflection of the variety of my day-to-day work - which I love. AECOM is a huge global infrastructure consultancy, so I need to be on top of a huge range of topics. This week's to-do list comprises articles on the benefits of data analytics, powering up green ammonia production in Paraguay, and India's first fully underground metro corridor in Mumbai. It's certainly a job for the intellectually curious. Personally, I am an advocate for strategic planning and knowing your audience. Content must be targeted. I'm also really enjoying trying out various AI-powered tools that are helping my team to produce quality content at scale and pace. I'm just entering my fourth decade in the writing business. In that time, I've been a managing editor, food columnist (loved that), feature writer, PR account manager (hated that), production editor, and a contributor to the Rough Guide to Japan. Yes, that's another list. But after more than 30 years in the business - there's a lot to include!
Bringing places, spaces, products, and services to life with clear, enticing and informative writing that inspires your audience to act. Because when you use just the right words you can do brilliant things. You can paint a persuasive picture. Tell your story, excite, and sell dreams. You can inform, win hearts, and entertain. Evoke a thought or a feeling, build trust, and even change minds. So, whatever your message. Whatever your aim, let me find the essential words you need. And with the writing taken care of, you can focus on the stuff you'd much rather be doing. Just think, no more writing woes. ✨"...with such a complex message, clarity was essential. You have succeeded where we had struggled and the brochure and documents you've written are pitched perfectly." ✨ Peter Tyler and Gordana Mandic, Directors, Tyler Mandic Ltd - Architects, Chelsea. Hi, I'm Andrew – a freelance copywriter who'll bring a fresh perspective to your copy. A writer of friendly, evocative and informative copy that'll capture your audience's interest. Paint a picture. Stir their imagination. And maybe their emotions too. It's the kind of copy I love writing. But more importantly for you, it's also rather effective. Why? Because the more your message stirs the imagination or evokes a thought or feeling, the more it'll engage and resonate with the reader. You'll draw them into your world. And make a lasting impression. All of which helps you create a deeper connection and build trust with those who share your vision and values – your ideal audience. As well as inspiring them to do more. Such as to buy from you, volunteer, hire your services, visit, call you, read more, donate, come and explore … ✨"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." ✨ Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands. At this point, you might be wondering why I write for such a variety of sectors. Well, before becoming a copywriter, I worked as a freelance landscape and location photographer. Producing editorial and commercial images, I specialised in photographing Britain's natural landscapes, architecture, gardens, and heritage locations. All things that genuinely interested me. And still do. So it made perfect sense to make these my copywriting niches too. After all, it seemed a shame to waste all that experience and interest. ✨“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" ✨ Toni-Ann Bird, Director, Guild House Estate Agents Ltd So, what would you like me to write?
I can help you with...📌 Advertorials / Advertising Features / Promotions 📌 Blog posts and Articles - Search Engine Optimised (SEO) 📌 Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... 📌 Case Studies 📌 Direct Mail Sales Letters 📌 eBooks 📌 Emails & Newsletters - promote, inform, entertain etc. 📌 Product and Alt-text Descriptions 📌 Taglines, Straplines and Slogans 📌 Web Pages ✨"Andrew ... Your work has been invaluable to us." ✨ Paola Bergamaschi, Christian Tagliavini Studio, Switzerland
A brief snapshot✅ I have a diverse copywriting portfolio. Projects include writing for... • Luxury outdoor clothing brands • Modern and period design properties • Designer watch and jewellery engraving • Garden design • Independent constructors/house builders • Architects • Garden retail • Photographers and Photographic studios • Fire safety and protection • CCTV and Security systems • Cyber-security • Business Resilience • Health and fitness • Photography tours and workshops, and • Architectural 3D digital modelling design/planning software platform ✅ I'm trained and qualified with a College of Media & Publishing (CMP) Diploma (with Distinction) in Copywriting. ✅ And a CMP Diploma (Distinction) in Google SEO. ✅ Plus I have close-on 10 years of experience writing illustrated articles and features for various UK consumer and trade magazines. ✅ And spent more years than I ever expected working as a freelance landscape and location photographer. The National Trust was just one of my many varied clients. And each of my photography specialisms helped shape my copywriting niches. So for friendly, evocative and enticing copy, that's... • Carefully crafted for your ideal audience • Clear and persuasive • Always engaging, and • Never dull Please get in touch. Visit my website (link below), send an email or give me a call - and tell me more about the words you're after because I'd love to write them for you! ✨"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" ✨ Jo Shaer, Director, Lollipop - specialist Marketing Agency for Fire and Security sectors.
Here’s my key selling point. My bread-and-butter skillset. I like talking to people. No jargon, no waffle – just honest-to-goodness conversations about what you have to offer your client base. It’s an invaluable skill. Because if we can convey how beneficial – even transformative – your product or service is, in plain English that packs a punch, you’re on to a winner. Here’s the issue for you, though. Few people can write that adeptly. There’s a knack to turning industry spiel into lively, sparkling copy. See, I’m terrible at all sorts of things. Drawing. Cooking. Competitive sports. False modesty. I am, however, pretty darn good at expressing myself. Give me complex information and I’ll transform it into a reader-friendly blog, or press release, or homepage, or brochure. Maybe a white paper or ebook, if we’re feeling ambitious. Unlike an AI app, I can natter with an executive and instinctively work out what readers will like about their product. With a reporter’s doggedness, I’ll sniff out the information I need, then serve it to readers in a way that holds their attention. Heck, I’ll even throw in some well-placed jokes if you like. If you’re a SaaS business or fintech firm that’s reaching out to customers, for instance, or anyone in the market for case studies, white papers or a ghostwriter, then I’m ideal. The strange part is, I’m a physics graduate. Half of me’s precise and analytical, so I’m a diligent, methodical researcher with an eye for detail. Oh, and an information sponge. The other half, meanwhile, is a bit arty, a bit creative. I mean, I wrote an acclaimed book about Orwell that readers singled out for its jaunty prose. Mix these elements together and what do you get? More sales! Those wonderful conversions you dream about! Because who wants to trudge through boring content from a wordsmith with a “that’ll do” attitude? As a writer and editor, I’ve been intimately acquainted with brevity, clarity and accuracy for three decades now. A turning point came in 2010 when I joined CNBC Business magazine in London. When I wasn’t writing features, I was rewriting our international correspondents’ articles in colloquial English. More recently, I’ve used this skill to research and write advertorial supplements, executive interviews, thought leadership pieces, case studies and news stories for Elite Business magazine. Not to mention high-profile advertorial sites for CNBC! So, what are you waiting for? Let’s yack!
Working with you to find the right words and ideas to make your brand sing. I can help your brand communicate in the most powerful, appropriate and engaging way possible. Whether that's finding the right tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, I make every word count. If you'd like to discuss a project and how I might help you, please get in touch. I'm a good listener and quick to understand your business, brand and tone of voice issues. I take those insights and find ways to help you tell persuasive, memorable stories about your brand. COPYWRITING & BRAND WRITING – Over the years, I've written millions of words for hundreds of brands. I understand how to communicate in any medium – from brief to concept and execution. TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is at the heart of what I do. I worked as Head of Verbal Identity at a brand consultancy for five years and I'm skilled in finding and executing the perfect tone for all kinds of brands including Ordnance Survey, Bentley, Jaguar, Rolls-Royce, HMRC, RNIB and P&O Ferries. BRAND STRATEGY – I create joined-up thinking for brands and I’ve helped many companies clarify and communicate their brand strategy and purpose. I create detailed, useful and usable brand guidelines that tell your brand story simply and effectively, which makes putting it in to practice easy. You can also trust me to steer your brand and verbal identity from a consistency point of view, translating it into persuasive messaging and campaigns. Clients include Ordnance Survey Leisure, Crunch, Napier AI, Atelier Ellis and JosephJoseph. BRAND NAMING – My approach to brand naming is simple and objective, using a tried and trusted approach that takes the potentially crippling subjectivity out of the process. I’ve created names for Rova, McLaren, Sayara International, Shake Climate Change and Liberty Steel. I've been lucky enough to work with everyone from bootstrapping start-ups to international behemoths and every stripe of client between. Even if I haven’t worked in your sector, I will have worked with brands that faces similar challenges. If you'd like to discuss a project and how I might help you, please get in touch. Recent projects include: • Tone of Voice guides for Renishaw (international engineering group) • Brand Naming and Tone of Voice for Rova, a dog food supplement brand • Brand naming for Liberty Steel • Copywriting for F1 recruitment • Tone of Voice guides and training for Roxhill Media • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand naming for Sayara International (NGO) • Brand & Tone of Voice refresh for Crunch Online Accountants - champions of the self-employed • Campaign copywriting for Ordnance Survey Leisure • Brand Tone of Voice for HMRC - making the contents of those manila envelopes a less scary • Brand voice development, brand writing and web copywriting for Oyster Yachts • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Tone of Voice development for Glenfiddich, the world's leading single malt whisky • Creating a Tone of Voice for the international PR and communications agency Hill+Knowlton • Tone of Voice and positioning development for multi-sensory agency Condiment Junkie • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing Tone of Voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, Creative Partner, Carnage
Remember the electrifying pop, whizz, bang the first time you tried popping candy as a kid? Unforgettable, right? Infuse that same energy into your content and people will stare at you wide-eyed, like kids in a sweet shop, drooling over how you can make their lives a little bit sweeter. Work with me and your words will burst with brilliance, explode with excitement, sizzle with sass and leave your customers wanting more. Go on, add a bit of POP! 🎉 WHIZZ! ⚡ BANG! 💥 to your written content. Because it’s not just about the words – it’s about being unforgettable. I've written: 💥 Funny LinkedIn articles for Beano 💥 Punny product descriptions for antique dealer and TV celebrity, Natasha Francis 💥 Cute blog posts for an accountant explaining to little kids what happens with money 💥 Puntastic pieces for drinks brand Dragon Soop 💥 Heartwarming web pages for coaches and mental health therapists And loads more. Visit my site, DM me or send an email to: email@example.com My website is at www.indeliblethink.co.uk (rebrand in progress). ----------- ** WHAT IS POP! 🎉 WHIZZ!⚡BANG! 💥 ? PW&B are the three core pillars of my writing: POP! 🎉: Grab your customers' attention with headlines, subject headers and engaging opening lines that POP off the page. WHIZZ!⚡: Stir their emotions with WHIZZ-fast storytelling, persuasive words and relatable pain points that tug at the heartstrings. BANG!💥: Deliver an irresistible message that hits your audience between the eyes with a BANG, persuading them to take action.
The freelance copywriter who writes the words that work wonders.I'm going to level with you. I don't like writing about myself (which is ironic, given that I'm a copywriter). Sure, I could've filled this page with some generic drivel about how great I am. But who wants to read that contrived nonsense anyway? Let's talk about you. You've got a business to run. Clients to win. Products to push. Services to sell. Campaigns to conquer. Brands to build. You need the right words to make things happen. Words that excite. Engage. Inform. Persuade. Words that dance off the page and waltz into the minds of your audience. Words that make them stop, think, and act. The right words work wonders – the wrong words don't work at all. That's why I obsess over them as if my life depends on it. From long-form to short-form, every word counts. Every word has its place. Every. Single. One. So if you're lost for words, let me find them for you. Portfolio: https://jdn.media Email: firstname.lastname@example.org Phone: 07713240394
Looking for a copy + content writer to do the hard stuff? You know, the stuff that makes most copywriters run for the hills – like turning dense, complex subjects into sparkling, simple words that get proven results… 👋 Hi, I'm Hannah. With 10+ years experience, I specialise in: ★ White papers + reports ★ Case studies ★ Email ★ Websites ★ Blogs + other content ★ Tone of voice I especially love working with fast-moving B2B brands and disruptive tech, SaaS and e-commerce start-ups, but I'm open to a variety of projects. My clients have included Virgin, Xerox, Brightpearl by Sage, Inventory Planner by Sage and lots more. They say things like: ⚡️“Hannah's exceptional writing talent, industry expertise, and commitment to delivering results means she is an invaluable asset that can truly transform your brand.” — Mark Hook, VP Global Brand Marketing, Brightpearl by Sage ⚡️“What sets Hannah apart is her ability to not only craft compelling copy but also deeply understand our customers. Her skill in bridging the gap between technical jargon and customer-friendly language is unparalleled.” — Xiaoyun Tu, VP of Growth, Inventory Planner Whether you need long copy or short copy, for digital or print, I’ll find the words you’ve been scratching your head for – so you can get back to what you do best. I live just outside Cardiff – but I work with clients across the UK, including in Bristol, Manchester and London, and in the USA and Europe. But that’s enough about me. Let’s talk about how I can help YOU as your freelance copywriter… ✏️ Drop me a line on email@example.com (or via the button above) 👀 Check out my portfolio: https://www.hannahabbottcopywriting.co.uk/portfolio
Copywriter and copyeditor specialising in science and engineering, with particular expertise in the environment and sustainability. After working in the public and private sectors for more than 25 years, I am very comfortable handling all sorts of technical and business language – not to mention data, tables and spreadsheets that send some people to sleep. How I can help you I can provide help with your copywriting requirements, such as: ★ case studies ★ blog posts ★ web content ★ management and operational documents, procedures, policies, etc ★ articles and features ★ advertising and marketing content ★ press releases. The service can be tailored to your specific requirements and provided on either a regular or one-off basis. With an eye for detail and a professional, meticulous approach to every project I undertake, I am confident that I can make your written content even better. Next steps Please contact me at firstname.lastname@example.org for a quote or to discuss how I can help you with your writing. For more information, including testimonials from clients, please visit my website www.technicalix.co.uk.
I’m a copywriter and avid storyteller from Cornwall. I’ve been writing for my own ventures for the past 15 years, and most recently for Marriott hotels, London districts and adventure cruises. Since 2006, I’ve travelled to almost 50 countries and have been scammed by a street vendor in exactly one of them – I’m a quick learner. I’ve taught English as a foreign language, built a travel-inspired beauty brand, worked on superyachts and slept alongside three snoring Dutchmen on a volcano in Guatemala, but that’s another story. These days, I travel full-time, working remotely with clients in the travel and tourism industry, as well as with brands whose narrative is rooted in their location. Whether you’re an editor looking for a vivid travel feature, an adventure company needing a content co-pilot, or a small business struggling to tell the story of the place in which you’re based, I can help.
Need to reach new customers? But no marketing team? I’ll work with you to create the ideal content for your audience. Whether you sell tech, software or SaaS to other businesses, it's essential to strike the right balance with your marketing. Because to attract new customers, you've got to show that you understand your audience's challenges and how you've helped similar businesses. And above all, you need to convince prospects you're the right choice. Let me help you with content and copy to do precisely that. How I can help you 📌 Case studies - Close more sales using persuasive customer success stories 📌 White papers - Establish your authority with informative content for decision-makers 📌 Articles - Explore complex topics without patronising your audience 📌 Website copy - Create the right first impression with a website you’re proud to share About me I specialise in writing compelling case studies, copy and content for B2B tech, software and SaaS companies. Over the years, I’ve written for software developers, SaaS providers, IT consultants, managed service providers, cyber security specialists, telecoms suppliers and many more. Also, I've spent over 20 years working in IT and technology for Accenture, Visa and other big brands. ⭐ "Rob utterly nailed the case study brief I gave him. He's surpassed any expectations I had, and what he produced will be invaluable for my business." ⭐ Nick Shaw, Always Networks Next Steps Want me to write for your business? Email email@example.com or hit the 'Send an email' button at the top of this page. Looking to find out more about me and my work? Visit my website robbeadle.co.uk
Are you looking for a writer to help you navigate the nuances of sustainability communications? I create engaging sustainability-related copy for organisations striving to make a positive impact on people and the environment. I’ve spent the past 15 years working with a range of non-profits and commercial companies in the field of sustainability and sustainable development: NGOs driving tangible change on the ground, non-profits pushing for greater corporate accountability, and national/global businesses seeking to communicate their environmental and social initiatives. Sustainability is a broad, dynamic field, and I don't claim to know it all, but my foundation is strong, having worked with the global sustainability standard setter, GRI. I’ve written numerous sustainability reports and communications materials for organisations including HelloFresh, the Franke Group, Dynatrace, Alteryx and the Banks Group. On the non-profit side of things, I’ve worked with Fair Wear Foundation, Access to Medicine Foundation, The World Benchmarking Alliance, Cradle to Cradle Products Innovation Institute and the Value Chain Initiative. Take a look at my portfolio below, or head over to my website to get more of a feel for my work: www.write-impact.com. Alternatively, drop me a line at firstname.lastname@example.org. Whether you're looking for fresh copy for your website, detailed sustainability or impact reports, exploratory white papers, or quick-read blog content across the spectrum of environmental and social topics, I'm here to help!
Hey, I'm Lewis. I'm a freelance conversion (sales) copywriter based near Ipswich, Suffolk. I specialise in persuasive websites, landing pages, social media ads, emails and sales pages. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy My approach to copywriting is pretty straightforward. I believe we're guided by behavioural principles and evolutionary instincts that haven't changed in thousands of years. You see, before your conscious mind can process the information in front of you, your unconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. And in over 200,000 years, that's not really changed. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. And once you know how to use them - and you've found what moves your reader - persuasion and encouraging action becomes a whole lot easier. It doesn't matter whether you sell online, door-to-door, over the phone, or in person... It all works the same way. ...and every business needs it. As a conversion copywriter, my job is to persuade. To convince your prospects to buy from you (or whatever your desired action might be), keep them coming back, and then do so as fast and as smoothly as possible. As of now, I've helped 55+ businesses across the UK generate more sales - either through websites, landing pages or social ads. And if you'd like to be next, send me a message now. Together we can turn your hesitant window shoppers into high-paying, loyal customers. Visit my website: lewisfolkard.co.uk Or send me an email. Fun facts about me: - I proudly eat kiwis with the skin on. - I graduated from Loughborough University with a degree in Automotive Materials Engineering. - I spend a lot of time with my life packed up inside a backpack. - I'm on a mission to visit 50 countries before I'm 30. (I've been to 40 so far) - I'm a guitarist and a huge fan of RHCP, especially John Frusciante.
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“My manager at graze told me to think about every meeting as money, so an hour’s meeting with five people is five hours of company money. Is it worth it?”
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