UK Copywriters Directory - Tone of Voice

• Tone of voice, narrative, messaging, guidelines, naming, copy… • For design agencies and direct clients who give a damn about their brand. How I work: Pen and paper, Apple Mac, remotely. Brands I’ve worked with: The AA, AIA Insurance, ASOS, Build Africa, Capita, Carlsberg, CBRE, Church Urban Fund, Côtes du Rhône, Dairy Crest, DTI, Dubai Tourism, Friends of the Earth, German National Tourist Office, GlaxoSmithKline, Harrods, Hi-Tec, IHG, L’Oréal, LaSalle, League Against Cruel Sports, Lufthansa, Mastercard, Miro, NatWest, Nepal Youth Foundation, Nestlé, Ocean Spray, P&O Ferries, Robinsons Barley Water, SanDisk, Smirnoff, Sekonda, The Gym, TNT, VW… Agencies I've worked with: BBH Zag, BeColourful, Black Bug, Conran, Contagious, Deadeye Design, Design Bridge, Designhouse, Fiora, For Sure Studio, Gasp!, Graphicks, (Hug) London, Kino Design, Manifesto, Page & Page, Parker Design, The PHA Group, Rabbit & Hare, Saentys, SevenFive, ShopTalk London, SixTwo, Space & Time, Team Saatchi, TMP Worldwide, Vertical Productions, VMLY&R, WCRS, We Are Collider, Zest the Agency… What they say: 'Not only is he highly creative, giving original thought to everything he does, but he’s also bloody lovely and approaches briefs with a balanced and genuine interest.' Helen Davies – Head of Client Services, Zest the Agency 'I am so thrilled with how you’ve helped us find our voice. Our new website, brochure and everything else you’ve worked on are outstanding. After 20 years, we needed a fresh approach to they way we talk about ourselves and this takes Mountgrange to a whole new level. You should be really proud – I know we all are.' Liz Thomson – Director, Mountgrange Heritage 'Jonathan is an absolute delight to work with. He’s an incredible writer with great knowledge on varying topics. The whole process was seamless which is testament not only to his fantastic skill but also to how organised, efficient and professional he is.' Kathleen Arthurs – Project Manager, Six Two Design You may not know: I also have many years' experience as an Art Director, so I understand how words and pictures work together.

So, you're wondering if I have the credentials to work with your company? I'd say so... For over 15 years I've worked with brands across tech, culture, charities, education and design. I've also worked alongside some lovely PR agencies and marketing firms along the way. I'm a contributor to Design Week, a University of Sheffield graduate and a Mini MBA in Marketing alumna. I understand not just how to write, but why certain words work harder than others. Alongside my copywriting work, I'm also a published journalist. My work includes a featured interview with the co-founders of the first Scottish design studio to receive B Corp status, and an exclusive conversation with Alex Giles, who created the 2026 Brit Awards identity. I grew up with The Famous Five, The Faraway Tree and The Secret Garden. I love to read, I love to write, and I find people genuinely fascinating. Maybe it's that curiosity that drives everything I do in this job. If you're looking for copy that sounds like you on your best day, drop me a message.

Freelance SEO copywriter and GEO/AEO search specialist with 15 years of experience. Providing technical GEO audits (ChatGPT, Perplexity, Gemini, AI Overviews) and implementation, SEO copywriting, content strategy, and German‑to‑English translation. Certified in AI fundamentals, AI ethics, and AI & law. Two years as a certified paediatric sleep consultant. Member of the European Medical Writers Association (EMWA), Society of Authors (SoA), and ProCopywriters. Based in Liverpool, serving clients in the UK and internationally. If you have a project in mind – or just want to talk through an idea – I'm always open to a conversation. You can get in touch via miriam@copperwords.com 📮 Services I offer: • AEO/GEO services | Technical SEO • Service pages | Landing pages | Blog content | Guides • Email copy | Content strategy | Keyword research | SEO audits • Google Business | German–English translation Client reviews: 💬 "An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic and patient engagement." – Dr Natalie Summerhill 💬 "Ahead of the curve in using and understanding AI to boost results. A game-changer for our visibility and growth." – Anthony Kiantos 💬 "Miriam's focused approach and genuine interest in our objectives led to significant improvements in a short timeframe." – Emma Hatfield, Brook Financial

Is your website limping along like a wounded gazelle? Let me help. We'll figure out exactly what your customers want, then I'll develop a strategy to make your website answer that very need – transforming a 'meh' site into a definitely-not-meh one in the process. That means site-plans, wireframes, words, headers, keywords – the lot. Here's what I can do for you... 1/ Websites Your website should be one of your biggest money spinners. If it's not – dang. Let me dissect what you currently have, reimagine it, plan a better approach and then deliver hooky, punchy copy built with user experience, conversion and SEO in mind. Working on web copy for launches or relaunches is what I do most days (please see my freelance copywriter website for testimonials). 2/ Interviews When you need a seasoned writer to extract a great story from someone important — such as a time-pressed CEO or case study participant — I rely on 20+ years of experience and literally thousands of completed projects to deliver what you need. Last time I checked, AI still can't do this. 3/ Fix 'meh' AI copy Let's not pretend no one in marketing is using AI copy. If AI content is a necessity in your organisation, I can give it the shot of multivitamins it needs so it reads well, is accurate, and is rinsed of those irksome AI-isms that piss off search engines and bore the pants off readers. Human AI editing is a thing – and I can help. Check out my page on AI copy editing services for more details. Note: We don't have to go anywhere near AI if you'd prefer not to. I also offer documentable, non-infringing, 100% original copy – just as I have throughout my career. Whatever works for you. I regularly look after other kinds of work, too, such as: * Marketing emails and newsletters that generate clicks. * Survey results/analysis/reports (I'm a bit of a wizz with numbers). * Corporate copy without the corporate speak. * International copywriting (when you need a native-English copywriter for that all-important text aimed at a global market – I do this for clients in Sweden, Finland, Poland, Denmark and Japan). * White papers on almost anything. * LinkedIn and Facebook ads. * Print and digital brochures, sales PDFs, and more. Over the years, I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. I've heard what I do described as "information architect," but I'm not buying it. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging, and LinkedIn profiles. * Helped numerous brands to increase web traffic, conversions, and time on site. If you need a sharp, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line. --- "We've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers "We needed sharp, accurate copy on a tight timeline, and Mike absolutely delivered. He grasped the brief straight away and articulated a complex framework in a way that felt both accessible and engaging." Guljeet Sahney – Head of Market Insights, Pearson Ham "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super-professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? hello@bymikepeake.com / mike.peake@gmail.com 020 8133 4306

'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for eight years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. They also hire me to run workshops and train their teams to improve their writing and feel confident creating content. My clients are great at what they do. But they need to show that with jargon-free, personality-packed copy, free from AI waffle and full of orginal ideas that sell their stuff to the right people. That’s where I come in. I’ve worked with some big bods, like Marriott Hotels, Netflix, Department of Health NI, and The University of Leeds, and supported SMEs, such as accountancy practices, non-profits and marketing agencies. Nosy at my website and my LinkedIn profile to find out what other people think about me and how much I charge (let's be honest, that's what you want to know, right?).

"Working with Jay has been an absolute breeze. He consistently delivered sharp and easy-to-read copy on time." - Testimonial from LinkedIn. Hi, my name's Jay and I'm a seasoned and easy-to-work-with website and SEO copywriter who's clued up on all things digital marketing. Since 2020, my polished, professional and human-centric copy has helped 100+ small businesses become more visible, findable and trustable online. 📧 Email me 📱 WhatsApp me What I write ▪️Website pages (home, about, services etc) ▪️Blog posts & articles ▪️LinkedIn posts ▪️Product & service descriptions ▪️Landing pages ▪️Case studies ✅ All tailored to sound like you, written for your target audience and crafted with your business objectives in mind. ❌ No generic language, formulaic writing, marketing clichés or robotic AI speak — that's just not my style. Who I write for → Small business owners who don't have the time, know-how or will to write their own content and want a reliable professional to do it for them. → SEO & content marketing managers who've got the ideas and strategy in place and now want an SEO-savvy copywriter to bring it to life. → Agency vendor & project managers seeking a detail-orientated copywriter who follows the briefs and always delivers on time. I've written for the following sectors and industries: 💼 Professional services 💻 Tech 💰 Finance ⚖️ Legal ✈️ Travel 🌍 Tourism 🎯 Coaching 📚 Education 🏋 Health & fitness 📣 Marketing 🛒 Ecommerce ➕ & more About working with me You can collaborate with me on one-off projects—such as website copywriting jobs—or ongoing collaborations—like monthly blog posts and weekly LinkedIn posts. I stick to my word, never miss deadlines and reply quickly to your emails or messages. For your peace of mind, my rates include at least 1 round of revisions/edits and you only pay the balance when you're happy with the work (you'll pay 50% upfront to confirm the project). I always take the time to learn about your brand, products and customers. Plus, as I come at copywriting from a marketing background—with experience in SEO, web design, content development and brand positioning—I offer you a lot more strategic value than just words on a page. 👍Bonus services: website development, content strategy, copyediting, copy training, website management and generative AI workshops. I'm an expert in WordPress with strong knowledge of UX and SEO best practices. And here's the proof Check out my portfolio to see just a few examples of my work. And see what past clients say about working with me: Does all that sound good? Then let's chat. 📧Email me at jay@allin1websites.co.uk 📱WhatsApp me on 07709134511 Don't forget to ask about my package rates

Hey, I’m Jack 👋 co-founder of Do Words Good, a copywriting studio for ambitious ecomm and FMCG brands. How we help ambitious brands We help scaling brands with messaging strategy, positioning, brand voice and story plus putting it all together across every touchpoint (PDPs, landing pages, email flows, retail decks). With 25+ years combined experience, everything we do is backed by research and consumer psychology, so your copy doesn’t just sound nice, it helps the right people understand your product’s unique awesomeness (and then hit buy). Who we’ve helped: Discord, Vodafone, Disney, Nursem, Toast Brewing, Animal, Beachbum, OVO Energy, Merck, Drinkwell plus almost 300 other brands across retail, ecommerce and tech. A few wins: 👉 Helped grow an ecommerce brand from ~£6M to almost £20M by repositioning + rewriting their site copy 👉 Helped a brand grow sales by 78% after a 4-week copy & messaging sprint 👉 Helped a US brand go from $7M to $38M over a year with fractional copy support “An absolute game-changer… hugely transformational for us as a brand” “Working with Jack and Joe has been an absolute game-changer for us. Not only are our sales way up, but they really helped us nail who we are as a brand, how we should sound (to customers and in retail decks) and gave us a brand voice & messaging playbook that our whole team have used to make everything we do unified and on-brand. The whole thing was hugely transformational for us as a brand. Highly recommend.” Max Reynolds, Founder, Beachbum We’re probably a good fit if: ✅ Your brand’s levelling up, but your messaging is starting to feel a bit “held together with tape” ✅ You want copy that converts and sounds like you, no gimmicks, no “CRO bro” stuff ✅ You’re building a brand for the long run and care about trust, reputation & repeat customers How we work: We run most projects as 1, 2 or 4-week sprints. That’s because we’ve been doing this for over a decade and know that once a project goes on too long, it gets sanded down and signed off so that it’s fine but nobody really loves it. Instead, we get aligned early, make sure we maintain momentum with a few clear review points, and get our heads down in full focus mode so you end the sprint with copy that is signed off and exactly how you want your brand to sound. Plus, everything lives in our client portal, and we work in Figma / Klaviyo wherever we can so things are transparent and ready to hand over to design/dev to polish and publish. Want to chat about your project? Let’s chat → Book a 30-min intro call (or email: hello@dowordsgood.com) 📬 PS. We also send weekly copy tips (every Tuesday): Join the DWG newsletter for brand breakdowns, consumer psych, and frameworks you can pinch. Read every week by legends at brands like Gousto, Bloom&Wild, LEGO and Toast Brewing. “Flippin' love these joy-filled insights. Thank you for so generously opening up your brains.” — Louisa Ziane, COO @ Toast Brewing

You're busy, so let's keep this quick. Here are 4 questions my clients ask: ONE: How much do you charge for copywriting and content writing? Around £400 per day, depending on your business, the writing which is needed, and the deadline. Small businesses and charities generally pay less than agencies and larger businesses. Once we have a discovery call and I learn all about your business, I'll create a bespoke proposal outlining your whole project and the exact costs. You'll know the full costs of the project before you sign the contract. The only reason the price will change is if the scope changes, but we'll discuss this if it arises. TWO: Are you available now? Sort of. Very likely, yes. I intentionally leave lots of space in my diary for quick projects, such as a page of website copy, or a couple of blogs. So, if I can squeeze in some work I will. I really get a kick out of helping people, and I get that you might need some copy fast. Depending on the exact deadline you need (AKA: how late I'll have to work in the evening or if I'm working over a weekend) I might need to include a 25% rush fee. Generally, it takes around 6- 8 weeks to complete a copywriting project like a white paper or a full website. I can be booked for these projects 2- 3 months in advance. We can discuss exact deadlines in your discovery call. THREE: Are you an experienced copywriter? Yes. I've written everything from SEO blogs to Instagram captions to Deliveroo listings. I've written white papers and website copy. I've written newsletters and emails and product descriptions. I'm pretty gosh darn confident I could write anything you wanted. I mostly write for fabulous small UK business owners, but I've also worked with digital agencies, national brands, and international businesses. My writing has even appeared in the press, and I've got a burgeoning Substack newsletter. Head to my website for examples of my writing. FOUR: What happens when a client works with a copywriter?Everyone's got their own processes, but this is how I work best. 1. We start with a discovery call, which lasts up to 30 minutes. This is where I learn exactly what you’re looking for, the deadline, and your budget. 2. I’ll write you a proposal. If you’re happy to proceed, I’ll send you a contract and an invoice for 50% of the fee. 3. It's time for you to create a super detailed brief. I can help you with this. 4. I write your first draft and send it to you. You tell me about anything which needs to be edited. 5. I edit the first draft and send draft two back to you, with the final invoice. 6. You upload the copy to your website, or send it to your email list, or post on social media, and start engaging with your customers. 7. (And, perhaps you write me a lovely testimonial too? Hey, a girl can dream!) That's it! Easy, huh? "Bonnie refined my brand voice and optimised what I wanted to say into a condensed and easy- to- read format. All my conversations with Bonnie were natural and productive. She delivered all that she promised in a timely and professional manner." I can't wait to meet you and hear all about your business. Book a discovery call: https://www.wordsbybonnie.com/contact

I’m Matt, a fun brand copywriter for kids, family and playful brands. Fun, personality-filled copy doesn't mean silly or unprofitable. It's the opposite. It has the power to: ▪️ Grabs people's attention ▪️ Builds brands they'll actually remember ▪️ Makes them buy your stuff It’s not noise. It’s strategic personality that sticks and sells! 🟡 PROOF PERSONALITY WORKS 📈 45% increase in newsletter open rates 📈 350% increase in course sign-ups 📈 700% increase in clients via my client's website 📈 Hired by Swizzels and Beano after seeing my social media posts 📈 Found by LEGO, Hampton Court Palace, Royal Botanical Gardens Edinburgh & Universal Pictures through my website SEO 🟣 BRANDS/ INDUSTRIES I WORK WITH Toy. Games. Sweets. Alcohol/Zero Alcohol. Confectionery. Events. Male Grooming. Clothing. Underwear. Coaches. Wedding Suppliers. DJs. Honestly, pretty much anyone, as long as you want to get more sales and sound the bollocks while you do. 🔵 SERVICES ✅ SEO Website Copy ✅ Blog Posts/Articles ✅ Product Descriptions ✅ Newsletters/Emails ✅️ Website Copy Audits ✅ Case Studies ✅ Social Media Posts ✅ 90-minute Brand Voice Strategy 🔴 WHEN TO BRING ME IN Before the shiny new website goes live. Before the product launch. Before the rebrand. Words should come first. And the earlier you bring me in, the better the results. As an outsider, I bring fresh eyes and ideas, write in a tone that fits your brand and have a genuine love of brands with personality. If you want personality-packed copy that drives sales and explodes off the page with the same POP! 🎉 WHIZZ! ⚡️ BANG! 💥 excitement you felt the first time you chucked popping candy in your gob as a kid, let's have a chinwag. 🌐 www.indeliblethink.co.uk ✉️ matt@indeliblethink.co.uk 💬 Or call 07878464609 (between 9:00 am - 4:30 pm GMT Mon-Fri)

I help brands find common words to say uncommon things. I’m a freelance strategic copywriter, tone of voice expert and a brand consultant in London. I work with people on the words their brand uses, the voice with which it speaks and how it presents itself to the world. I’m happy to work on one or all three of these things with you. My aim is to clarify and strengthen your brand and its relationships with your customers through smart thinking and writing, with a little bit of magic and logic thrown in. No dumbing down. No talking down. Just common words expressing uncommon things. Straight-to-the-point, easy-to-understand language that conjures up a universe of possibilities. I can help with ideas and copy that capture your audience’s imagination. Honing your tone of voice, reinvigorating your brand positioning, purpose, personality and values and brand naming projects. I’ve worked with everyone from three-people-and-a-dog start-ups to globe-straddling brands. What’s the brand or communication issue that’s keeping you awake at night? I can help you resolve it with an objective eye. If you’d like to find out more or discuss working with me, please book a free, no obligation call. You can get an idea of the work I do with clients on my website at edprichard.com. Or to set up a time to chat, please get in touch: ed@edprichard.com Here’s a taste of the kind of projects I’ve been working on over the last few years: • Email campaigns for Micato Safaris (luxury safari business) • Copywriting scripts for Morgan Motor Company • Brand voice and copywriting for Lateral (property investment) • Tone of voice guides for Renishaw (international engineering group) • Brand and tone of voice for Tanya Baker & Co (boutique estate agent) • Copywriting for Oyster Yachts (5 years+) • Copywriting for Cecil Wright & Partners • Scripting/speechwriting Samsung IFA Press Conference presentations (3 years) • Tone of voice guidelines for The Earthshot Prize • Copywriting for the Langham Estate • Brand naming and tone of voice for Rova, a dog food supplement brand • Copywriting Ted Baker’s annual report • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand and tone of voice for HMRC - making the contents of those manila envelopes less scary • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing tone of voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni (5 years) "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, CCO, The Game/BMW

My aim is to make complex subjects interesting and accessible. If you work with lots of industry-specific technical details, then I can help you. After working in the public and private sectors for more than 30 years, I'm very comfortable handling all sorts of technical and business language, along with interpreting data, tables and graphs. How I can help you I can provide support with your copywriting requirements, such as: Green Tick Icon blog posts Green Tick Icon case studies Green Tick Icon web content Green Tick Icon management and operational documents, procedures, policies, etc Green Tick Icon articles and features Green Tick Icon advertising and marketing content Green Tick Icon press releases. The service is tailored to your specific requirements and can be provided on either a regular or one-off basis. With an eye for detail and a professional, meticulous approach to every project I undertake, I'm confident that I can help you establish a professional image and engage effectively with your audience. Sectors covered I offer a service for most subjects, although I specialise in science and engineering with particular expertise in the environment and sustainability. In the past, I’ve written about subjects ranging from international shipping and software for construction projects, to competition swimming pools and outdoor canopies for schools. In other words, if you’re working in the following sectors, I can probably help you: Green Tick Icon environment Green Tick Icon science Green Tick Icon engineering Green Tick Icon manufacturing Green Tick Icon construction Green Tick Icon agriculture/forestry Green Tick Icon transport Green Tick Icon education Green Tick Icon leisure and tourism Green Tick Icon retail Green Tick Icon IT/communications Green Tick Icon business support. Sample testimonial “James has been a valuable contributor to our content output, bringing both technical expertise and a clear, engaging writing style. He consistently delivers high-quality work that aligns with our tone of voice, and he’s a pleasure to collaborate with. Very reliable and always open to feedback.” — Isabel Jones, NES Fircroft Samples of work Green Tick Icon From CapEx to Commissioning: Tackling Resource Challenges Across the European Power Project Lifecycle Green Tick Icon Exploring Saudi Arabia Vision 2030 – Top Projects to Watch Green Tick Icon How to ensure compliance when mobilising power engineers to Europe Green Tick Icon Using digital innovations to avoid construction site accidents Green Tick Icon The rise of the (farming) robots: 10 agtech innovations helping to feed the world Green Tick Icon How to spot a fake Microsoft security alert email Green Tick Icon The global container shortage: how it's affecting the supply chain Green Tick Icon Should we be using more shared bin schemes? Next steps Please contact me at james@technicalix.co.uk for a quote or to discuss how I can help with your writing. For more information, please visit www.technicalix.co.uk.

Do you need words that are, well, less wordy? I think we’re going to get along. I’m a copywriter and content designer on a mission to stamp out crap content and write words that people actually read.