UK Copywriters Directory - Tone of Voice

Hey, I’m Jack 👋 co-founder of Do Words Good, a copywriting studio for ambitious ecomm and FMCG brands. How we help ambitious brands We help scaling brands with messaging strategy, positioning, brand voice and story plus putting it all together across every touchpoint (PDPs, landing pages, email flows, retail decks). With 25+ years combined experience, everything we do is backed by research and consumer psychology, so your copy doesn’t just sound nice, it helps the right people understand your product’s unique awesomeness (and then hit buy). Who we’ve helped: Discord, Vodafone, Disney, Nursem, Toast Brewing, Animal, Beachbum, OVO Energy, Merck, Drinkwell plus almost 300 other brands across retail, ecommerce and tech. A few wins: 👉 Helped grow an ecommerce brand from ~£6M to almost £20M by repositioning + rewriting their site copy 👉 Helped a brand grow sales by 78% after a 4-week copy & messaging sprint 👉 Helped a US brand go from $7M to $38M over a year with fractional copy support “An absolute game-changer… hugely transformational for us as a brand” “Working with Jack and Joe has been an absolute game-changer for us. Not only are our sales way up, but they really helped us nail who we are as a brand, how we should sound (to customers and in retail decks) and gave us a brand voice & messaging playbook that our whole team have used to make everything we do unified and on-brand. The whole thing was hugely transformational for us as a brand. Highly recommend.” Max Reynolds, Founder, Beachbum We’re probably a good fit if: ✅ Your brand’s levelling up, but your messaging is starting to feel a bit “held together with tape” ✅ You want copy that converts and sounds like you, no gimmicks, no “CRO bro” stuff ✅ You’re building a brand for the long run and care about trust, reputation & repeat customers How we work: We run most projects as 1, 2 or 4-week sprints. That’s because we’ve been doing this for over a decade and know that once a project goes on too long, it gets sanded down and signed off so that it’s fine but nobody really loves it. Instead, we get aligned early, make sure we maintain momentum with a few clear review points, and get our heads down in full focus mode so you end the sprint with copy that is signed off and exactly how you want your brand to sound. Plus, everything lives in our client portal, and we work in Figma / Klaviyo wherever we can so things are transparent and ready to hand over to design/dev to polish and publish. Want to chat about your project? Let’s chat → Book a 30-min intro call (or email: hello@dowordsgood.com) 📬 PS. We also send weekly copy tips (every Tuesday): Join the DWG newsletter for brand breakdowns, consumer psych, and frameworks you can pinch. Read every week by legends at brands like Gousto, Bloom&Wild, LEGO and Toast Brewing. “Flippin' love these joy-filled insights. Thank you for so generously opening up your brains.” — Louisa Ziane, COO @ Toast Brewing

Expert-led content trusted by technical decision-makers Technical expertise is at the heart of what you do. But to scale your business, you need to upgrade your messaging and your content. Whether you're an MSP, cyber security consultant or cloud provider, compelling content gives you a competitive edge. As a strategic copywriter, I'll help you bridge the gap between complex tech and commercial growth. Most popular services ➡️ White papers ➡️ Case studies ➡️ Messaging Trusted by marketing leaders, founders and creative directors ⭐ "With our clear messaging we’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." Paul Rufus, Proximity ⭐ "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive." Jesse Theron, Global Telecom Networks ⭐ "Rob utterly nailed the brief I gave him. He's surpassed any expectations I had, and what he produced will be invaluable for my business." Nick Shaw, Always Networks About me I’m Rob Beadle, a strategic copywriter for IT and cyber security companies. For eight years, I’ve created content that delivers results. My customers range from single-person businesses to global companies. What’s more, before that I spent over 20 years working in the technology industry for Accenture and other brands. Work with me Email hello@robbeadle.co.uk or hit the 'Send an email' button at the top of this page to arrange a call. Looking to find out more about me and my work? Visit my website robbeadle.co.uk

I help founders and marketers figure out what their brand believes, and translate that into words and ideas audiences can’t resist. Simple in theory. Miraculous in practice.

Putting your ideas, plans, designs, projects, or services into words that bring them to life. Words that'll resonate and build trust with the people you want to reach. All done with a blend of persuasive copywriting and relatable storytelling. ✨“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" ✨ Toni-Ann Bird, Director, Guild House Property Agents, Warwickshire. Hi, I'm Andrew – a Northampton-based freelance copywriter for all things architectural, the built environment, placemaking, heritage, and photography. Whatever your message. Whatever your aim, let me find just the words you're after. Words that can... 🔸 Paint a vivid picture 🔹 Simplify a complex message 🔸 Capture the big idea as well as the smallest details 🔹 Spark the imagination 🔸 Bring your latest projects to life 🔹 Win hearts 🔸 Break down potential barriers 🔹 Build trust 🔸 Inspire... excite... motivate... ✨"...with such a complex message, clarity was essential. You have succeeded where we had struggled, and the brochures and project proposals you've written are pitched perfectly." ✨ Gordana Mandic, Tyler Mandic Architects, Chelsea, London. Why do I write for such a mix of sectors? It's not quite such a random choice as you might think. Instead, it's all about photography. Before venturing into the world of copywriting almost a decade ago, I was a freelance landscape and location photographer. Clients included the National Trust, and I specialised in photographing Britain's architecture, landscapes, gardens, and heritage locations. All things that genuinely interested me. And still do. So I decided to carry on working in these same fields - albeit very differently. In a way, I'm still creating pictures, only now using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, products, and services to life. ✨"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" ✨ Jo Shaer, Lollipop - content marketing specialists for the Fire and Security sectors. Some extra (reassuring) bits you might like to know about... 🎯 I have a diverse copywriting portfolio. Projects include writing for... • Architects • Luxury outdoor clothing brands • High-end contemporary and period design properties • Designer watch and jewellery engraving • PropTech 3D Smart City modelling platform for sustainable urban design and planning • Garden design • Independent housebuilding/construction • Garden retail • Marketing agencies • A household name in paint • Listed building restoration and renovation specialists • Photographers • Photographic studios • Local authority planning officers • Fire safety and protection • CCTV and Security systems • Cyber-security • Business Resilience • Wellbeing in nature • Photography-focused holidays, tours, and workshops, and... • Heritage tourism 🎯 I've written in-depth, illustrated articles and short features for various UK consumer and trade publications. Topics include garden design and history, heritage travel, architecture, business, and (naturally) photography. 🎯 I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting. 🎯 I also have a CMP Level 4 Diploma (Distinction) in Google SEO. 🎯 I'm fully insured with Professional Indemnity cover for £1,000,000 from Policy Bee. 🎯 My day rate is £390. According to ProCopywriters' latest survey for 2025, the UK average day rate has risen to £480, meaning you're still getting the essential words you're after at a rate that's realistic and fair for both of us. ✨"Thank you for your collaboration, Andrew, your work has been invaluable to us." ✨ Paola Bergamaschi, Studio Director for Christian Tagliavini, award-winning Fine Art Environmental Portraiture photographer, Switzerland. Now, what would you like me to write? I can help you with... ✅ Advertorials / Advertising Features / Sponsored Articles ✅ Architectural storytelling (aka project descriptions) for architects, placemakers, developers, planners... ✅ Blog posts and Articles - Search Engine Optimised (SEO) ✅ Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... ✅ Copy-editing for print and digital. As well as humanising soulless AI-generated content ✅ Direct Mail Sales Letters ✅ eBooks ✅ Emails - nurture, share your news, promote, inform, entertain, etc. ✅ Taglines, Straplines, and Slogans ✅ Web Pages ✅ Website Refresh - adding a little polish to make your words really shine ✨"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." ✨ Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands. I'd love the opportunity to work with you. So, for captivating, enticing, and memorable copy, please get in touch... Head over to my website and have a browse, email me from this page, or give me a call (you'll find all the links below) and tell me more about the words you're after.

Hey, I'm Joe 👋 co-founder of Do Words Good, a copywriting studio for ambitious ecomm and FMCG brands. How we help ambitious brands We help scaling brands with messaging strategy, positioning, brand voice and story plus putting it all together across every touchpoint (PDPs, landing pages, email flows, retail decks). With 25+ years combined experience, everything we do is backed by research and consumer psychology, so your copy doesn't just sound nice, it helps the right people understand your product's unique awesomeness (and then hit buy). Who we've helped: Discord, Vodafone, Disney, Nursem, Toast Brewing, Animal, Beachbum, OVO Energy, Merck, Drinkwell plus almost 300 other brands across retail, ecommerce and tech. A few wins: 👉 Helped grow an ecommerce brand from ~£6M to almost £20M by repositioning + rewriting their site copy 👉 Helped a brand grow sales by 78% after a 4-week copy & messaging sprint 👉 Helped a US brand go from $7M to $38M over a year with fractional copy support "Jack and Joe were mind readers." "We're about to kick off a DTC glow-up. The copy on our site was inconsistent and our PDPs were a bit all over the place. We knew we could do more to clearly communicate our USPs. As a small team, we wanted some external support to kick-start a redesign of our hero product PDP. Jack and Joe were mind readers. They quickly spotted the real customer pain points and reshaped the page in a way that was clear, focused and exactly what we'd hoped for. It's given us everything we need to brief our developer and designer. I'm very keen to work with Do Words Good again on future projects." Lindsay Newell, Marketing Manager, Nursem We're probably a good fit if: ✅ Your brand's levelling up, but your messaging is starting to feel a bit "held together with tape" ✅ You want copy that converts and sounds like you, no gimmicks, no "CRO bro" stuff ✅ You're building a brand for the long run and care about trust, reputation & repeat customers How we work: We run most projects as 1, 2 or 4-week sprints. That's because we've been doing this for over a decade and know that once a project goes on too long, it gets sanded down and signed off so that it's fine but nobody really loves it. Instead, we get aligned early, make sure we maintain momentum with a few clear review points, and get our heads down in full focus mode so you end the sprint with copy that is signed off and exactly how you want your brand to sound. Plus, everything lives in our client portal, and we work in Figma / Klaviyo wherever we can so things are transparent and ready to hand over to design/dev to polish and publish. Want to chat about your project? Let's chat → Book a 30-min intro call (or email: hello@dowordsgood.com) 📬 PS. We also send weekly copy tips (every Tuesday): Join the DWG newsletter for brand breakdowns, consumer psych, and frameworks you can pinch. Read every week by legends at brands like Gousto, Bloom&Wild, LEGO and Toast Brewing. "Flippin' love these joy-filled insights. Thank you for so generously opening up your brains." — Louisa Ziane, COO @ Toast Brewing

Drawing on 10+ years' experience in sustainability, I help organisations navigate the evolving wold of ESG, creating content that inspires trust in their environmental and social initiatives. My experience includes three years at the global sustainability standards setter, GRI. I typically support across three content streams: 🌱 Helping businesses demonstrate honest and measurable impacts through ESG / sustainability reporting. 🌎 Helping non-profit and mission-led organisations tell their inspiring stories of change. 💡 Helping sustainability standard setters, certification programmes, and benchmarking organisations communicate their insights and guidance to drive corporate transparency. Whether you're looking for fresh copy for your website, detailed sustainability or ESG impact reports, exploratory white papers, annual reports or quick-read blog content across the spectrum of environmental and social topics, I'm here to help! Take a look at my portfolio below, or head over to my website to get more of a feel for my work: www.write-impact.com. Alternatively, drop me a line at sarah@write-impact.com. I'd love to hear from you!

20 years' experience writing for clients across the sectors, all over the world, initially as a full-time agency employee and then - since 2015 - as a freelance writer and consultant. Diplomas in copywriting and creative writing. TOV specialist and business writing consultant, but versed in all aspects of persuasive and engaging writing for all audiences, on all channels. Also a musician, music lover, mountain-biker, motorcyclist and Manchester City fan. How's THAT for alliteration!

Is your website limping along like a wounded gazelle? Let me help. We'll figure out exactly what your customers want, then I'll develop a strategy to make your website answer that very need – transforming a 'meh' site into a definitely-not-meh one in the process. That means site-plans, wireframes, words, headers, keywords – the lot. Here's what I can do for you... 1/ Websites Your website should be one of your biggest money spinners. If it's not – dang. Let me dissect what you currently have, reimagine it, plan a better approach and then deliver hooky, punchy copy built with user experience, conversion and SEO in mind. Working on web copy for launches or relaunches is what I do most days (please see my freelance copywriter website for testimonials). 2/ Interviews When you need a seasoned writer to extract a great story from someone important — such as a time-pressed CEO or case study participant — I rely on 20+ years of experience and literally thousands of completed projects to deliver what you need. Last time I checked, AI still can't do this. 3/ Fix 'meh' AI copy Let's not pretend no one in marketing is using AI copy. If AI content is a necessity in your organisation, I can give it the shot of multivitamins it needs so it reads well, is accurate, and is rinsed of those irksome AI-isms that piss off search engines and bore the pants off readers. Human AI editing is a thing – and I can help. Check out my page on AI copy editing services for more details. Note: We don't have to go anywhere near AI if you'd prefer not to. I also offer documentable, non-infringing, 100% original copy – just as I have throughout my career. Whatever works for you. I regularly look after other kinds of work, too, such as: * Marketing emails and newsletters that generate clicks. * Survey results/analysis/reports (I'm a bit of a wizz with numbers). * Corporate copy without the corporate speak. * International copywriting (when you need a native-English copywriter for that all-important text aimed at a global market – I do this for clients in Sweden, Finland, Poland, Denmark and Japan). * White papers on almost anything. * LinkedIn and Facebook ads. * Print and digital brochures, sales PDFs, and more. Over the years, I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. I've heard what I do described as "information architect," but I'm not buying it. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging, and LinkedIn profiles. * Helped numerous brands to increase web traffic, conversions, and time on site. If you need a sharp, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line. --- "We've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers "We needed sharp, accurate copy on a tight timeline, and Mike absolutely delivered. He grasped the brief straight away and articulated a complex framework in a way that felt both accessible and engaging." Guljeet Sahney – Head of Market Insights, Pearson Ham "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super-professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? hello@bymikepeake.com / mike.peake@gmail.com 020 8133 4306

You want to build authority and fill your pipeline, but don’t have the time or know-how to create effective content. Thankfully, I have both. Supporting proactive B2B companies, especially in SaaS and tech, I interview your experts and chat with your customers before turning your brilliance into words people trust. All without overwhelming your own workload. And if you need a partner to help shape your content strategy, I’m ready to step in. 𝗛𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 ✅ Long-form content writing (articles, customer stories, whitepapers, reports...) ✅ Strategic support (audience insight, content strategy and planning) ✅ Monthly support (improving your existing copy in bite-size chunks) 𝗪𝗵𝘆 𝗺𝗲? Because, after 26 years of supporting businesses like yours, I’m able to quickly understand where you’re stuck and how you should move forward. Because, I’ve been on the “other side” as a marketing manager. I understand your plate juggling skills, first-hand. Because, I’ve helped a diverse collection of businesses, small and large. You get that experience and knowledge the moment we start working together. Because, I’m a down-to-earth, flexible, friendly, and immensely reliable person. What I promise you, I deliver on time. 𝗡𝗶𝗰𝗲 𝘄𝗼𝗿𝗱𝘀 𝗳𝗿𝗼𝗺 𝗹𝗼𝘃𝗲𝗹𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 🌟 “Anna grew TEG's audience by I don't know how many hundreds, and kept TEG front of mind amongst a small pool of decision makers in a very competitive segment.” Chris Bilko – TEG 🌟 “Anna understood our (rather niche) business very quickly and has delivered some outstanding customer stories that have gone on to move many opportunities in the right direction.” Alisa McPhail – Head of Marketing - Xelix 🌟 “Anna takes the time to get under the skin of your business and works proactively to shape content that adds value. Her copy is consistently high quality.” Ewan Jardine – Marketing Executive – CorrosionRADAR 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗰𝗵𝗮𝘁? Let's discover more about each other and see whether I'm the writer for you. Send me a quick email to say hello: anna@cantaloupemarketing.co.uk

Most businesses don't need more leads. They need to stop ghosting the ones they've already got. That's where I come in. I help businesses turn cold leads, ignored enquiries and dusty old email lists into replies, bookings and sales. Mostly through email. That's where the bulk of my copywriting work comes from these days, through The Email People. And honestly, I love it. Because while everyone's busy shouting about social media algorithms, AI prompts and whatever LinkedIn's pretending to care about this week, email's still quietly making businesses money in the background. Funny that. What I actually do I write emails people want to read. Not the corporate waffle filled with 'synergy', 'solutions' and paragraphs so dry they could absorb floodwater. I'm talking: Sales emails Welcome sequences Lead nurture campaigns Re-engagement emails Newsletters Automated email journeys Outreach emails Direct response campaigns The sort of stuff that sounds like an actual human wrote it. Mad concept, I know. Who I work with Mostly SMEs, agencies, consultants, SaaS companies and service businesses. Usually, businesses that know email matters but either: Haven't got time to do it properly Don't know where to start Or have been sending painfully dull emails nobody's reading Sometimes all three. My approach I write how people speak. Conversational. Clear. Benefit-led. No fake urgency. No chest-beating LinkedIn guru nonsense. No pretending every email needs to sound like a monster truck rally hosted by a crypto bro. Just good, solid copy that sounds natural and gets to the point. I want emails to feel like someone's having a proper conversation with you. Not reading from a laminated sales script while maintaining aggressive eye contact. What clients usually need help with Waking up dead email lists Getting more replies from outreach campaigns Building proper automated journeys Making technical services sound less painfully technical Improving engagement and conversions Stopping their emails from sounding like they were written by a committee of exhausted accountants The other side of what I do I also help with the technical bits behind the scenes. So alongside copywriting, I help businesses with: Email platform setup CRM support Deliverability reviews Automation Email template design Software recommendations Because good email marketing isn't just about writing nice words. It's making sure the bloody things actually land in someone's inbox, too. If you want emails that sound human and pull their weight, feel free to get in touch.

In energy and B2B tech, the most innovative products are often the hardest to communicate. With 8 years specialising in these sectors, I help growing companies clearly explain what they do, build authority, and attract the right customers. I do this through: ✅ Thought Leadership Content that positions you as a trusted industry voice with blogs, articles, case studies, and whitepapers. ✅ Strategic Copywriting, creating web pages and promotional content that’s consistent with your organisation's goals and focuses on what matters to your prospects. I specialise in: ✅ B2B tech & SaaS brands: Writing on topics that include IT consultancy, cybersecurity, and IT architecture. ✅ Energy sector and renewables: Writing on topics that include retail energy pricing, energy capacity markets, demand flexibility, integration (iPaaS), and grid connection backlogs. Scroll down to my portfolio and get in touch at sarah@sarahmackinlayconsulting.com Here’s what my clients say about me: I worked with energy-specific iPaaS provider, Greenbird IT, for six years until it was bought by GE Vernova. Here’s what they said, “Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts." Frederik ten Sythoff, VP Market Engagement, Greenbird IT (Now Part of GE Vernova) Gorilla supplies energy retailers with data applications for pricing, forecasting, and portfolio analysis. Here's what they said, "It’s been a pleasure working with Sarah during her time with us as paternity leave cover. Sarah consistently delivered high-quality written work, often with only minimal briefing. She adapted to our tone and style with impressive speed and was always receptive to feedback, turning around amends promptly. On top of that, she’s punctual, communicative, and genuinely easy to work with — a great asset to any content team!" Guste Stephens, Head of Marketing, Gorilla Energy Data Applications About me My strategic approach was shaped during seven years at a London ad agency, running in-person brand strategy and idea-generation workshops for clients such as Interbrew, Kellogg’s, and Heinz. Today, I bring those same principles to content and copywriting, helping innovative solutions get the visibility they deserve. Next Steps Let’s set up a time to chat. Contact me at: sarah@sarahmackinlayconsulting.com

Katie is a senior fashion copywriter with over a decade of experience. She has written for some of the world’s most influential and exciting fashion brands including Louis Vuitton, Harvey Nichols, Levi's, Tommy Hilfiger, Farfetch, JOOR, Lyst, dunhill, Charles Tyrwhitt, John Lewis, Whispering Smith, String Ting, July Child and Shein. She also has a soft spot for beauty brands and has previously worked on projects for The Body Shop, Dove, Avon, Code8 Beauty, Treatwell and Urban Massage. Get in touch for tone of voice and brand bible creation, SEO copy, social captions, CRM copy, email campaigns, product descriptions, packaging copy or last minute cover for your copy lead.