UK Copywriters Directory - Tone of Voice

Nice to meet you. I'm Fuchsia. I'm an experienced communications specialist based in the Fine City of Norwich, UK. My strengths lie in brand creation and development, youth campaigns, and educational and charitable content marketing. As is often the nature of this freelance life, I've also gained buckets of experience in a whole host of other areas. I've worked with universities, produced horticultural content and garden writing, created awareness campaigns for healthcare providers, written for retail and promoted FMCG in the food and drink sector. As a creative thinker with strong writing skills across print and digital, I have a keen eye for visual content, encompassing photography, video and illustration. Who are my clients? I've written for the RHS, the NHS, the World Economic Forum, UCAS, Start-Rite Shoes, Sarah Raven and Adnams, to name a few.

Specialist in thought-leadership and long-form content. Why work with me? I have over 20 + years' experience working with top brands, agencies, and startups - so you can be confident your copywriting projects are in safe hands. I excel in turning complex concepts into content that's clear, engaging, entertaining, and converting. I'll communicate your product benefits so that you stand out from your competitors - and introduce your brand to a wider demographic. I will tailor your message to your target audience. And establish you as a TRUSTWORTHY BRAND with expertly-researched pieces that will help you attract customers further down the sales funnel. This will enable you to engage with potential customers and experts in your field and encourage them to book a demo or buy. CLIENTS They types of companies I work with every day: SaaS companies in finance, logistics, transport, digital marketing, promotions, hospitality, accounting, project management and e-commerce. And many others - reach out to me and I'll provide you with examples relevant to your industry. AGENCY COPYWRITER As well as working directly with clients, I partner with top digital marketing agencies, based in London and beyond. I'm a key contributor to large-scale writing projects for high profile B2B and B2C clients. A True Partner in Content Creation As well as writing, I'm experienced in content strategy and brief creation - and comfortable leading client-facing meetings. Seamless collaboration My clientele spans the UK, Europe, and beyond. No matter where you're located we can get together at times that suit you - either online or - wherever possible - face-to-face. Accredited AI Practitioner I'm a "creative copywriter" at heart, and it's what I love doing. However AI content generation tools are emerging (and getting better) daily. They can be an incredibly powerful force for good when used correctly. That's why I've invested in accredited training, equipping myself to prompt, harness, and optimise content generated by cutting-edge tools like ChatGpt and Google Gemini. What I Offer Competitive pricing, adaptable workloads to suit your business needs, swift turnarounds wherever possible, SEO-optimised content, comprehensive content management support, adept research and interviewing skills. Get in touch for in-depth whitepapers, engaging video scripts and walkthroughs, long-form content that resonates, high quality copy for websites and landing pages – banners, interstitial ads, all types of promotional advertising copy - and much, much, more. Client Testimonials Here's what some of my clients have to say: "A true professional, she delves into the heart of your project, crafting compelling copy for blog posts, web pages, and brochures. Whether it's a one-time project or an ongoing collaboration, I can't recommend her highly enough." - Richard Mawer (Ignite Growth) "I've had the pleasure of working with Thora in various roles, and she consistently delivers spot-on copy without the need for revisions. Thora's versatile writing can cater to any industry. If you're seeking a dependable, professional copywriter who delivers spot on copy every time, look no further." - Joanne Morley (formerly Head of Brand, Northern Railway) See My Work Explore my portfolio to experience my writing style and discover the diverse clients I've had the privilege to collaborate with. Don't forget to visit my website at www.yourcreativecopywriter.co.uk for additional insights. Exclusive Samples Some of my content is 'ghost-written' and can't be featured here. However, I'm happy to share relevant samples with you on request – just drop me a line. Let's Connect For an informal discussion about your content requirements, call me on +44 (0)7913659619 or drop me a quick message at thora@yourcreativecopywriter.co.uk. Thank You for Your Interest If you've read this far, I appreciate your time and interest and look forward to hearing from you. 😊

Hi there, I’m Toby. I’m a senior copywriter and editor with 16 years’ experience. I’ve written for brands like bp, Nestlé and VistaPrint, plus work for DC Comics and Liverpool FC. I can help you with writing emails, names and taglines, website content and social posts. And if you already have the content – whether it’s AI generated or you’ve written it yourself – I can quickly edit it for clarity, style and tone of voice. My copywriting experience spans performance marketing, behavioural science, and sustainability. Most recently I've been helping global brands communicate their sustainability actions in a way that's clear, accurate and engaging. When it comes to copywriting and the creative process, I’m all about collaboration. The energy that comes from sparking ideas off other people makes me smile. A few facts about me: I can wiggle my ears, I eat the skin on kiwis, and when I’m really into my writing, my head tilts slightly to the right (apparently it means I’m using my left-brain - who knew?). You can check out my portfolio at tobycarrollcopy.com and get in touch at tobyocarroll@yahoo.co.uk Look forward to hearing from you, Toby

I write copy and articles for clients in wellness and conservation, combining love and respect for self and planet.

Hi, I’m Sally. I'm a brand voice strategist and copywriter for big-hearted businesses. I join the dots between strategy and selling. Whether that’s energising your business communication with a vibrant brand voice or giving your web copy a beating heart. I've written for over 100 clients across a tonne of industries. My portfolio includes names you know like Dove, PG Tips and Sendinblue, as well as startups, solopreneurs and social enterprises. I'm an on-call agency writer for Stratton Craig, From Scratch and Stack Works. I've helped teams do things like ⭐Increase visits to their website ⭐Sell out of products (one even had to shut down their website temporarily because of demand) ⭐Book more discovery calls and land more paying clients ⭐Raise their rates ⭐Rank no 1 on Google ⭐Win awards and secure funding If you're ready to bring your new business to life or give your existing one a glow-up, I'm your gal. Services ✏️Brand messaging Lay the foundations for considered communication with a language toolbox for your brand. ✏️Tone of voice Unwrap your brand’s unique personality for memorable communication and genuine connection. ✏️Web copy Tell your story, promote your product or explain your service with creative copywriting for your website. How I work For me, cooking up copy and brand voice means nailing five things: 1. Tell a bloody good story 2. Create a seamless link between your written words and real-life presence 3. Talk about big ideas in a relatable way (like pairing a sequin ballgown with your Converse) 4. Communicate with purpose: pack every word with strategy for days 5. Bring the joy back into communicating for your brand so that growth feels effortless and effervescent What my clients say: ⭐⭐⭐⭐⭐ "Sally is a delight to work with. She's taken a difficult topic and written some great content for our website. We loved working with her to develop our organisation's tone of voice and feel our website now reflects us and our organisation." — Naomi Butters - ICENA ⭐⭐⭐⭐⭐ "Sally fairly oozes writing talent! She is easy to work with, fun and open. I happily recommend her to anyone needing the highest quality writing." — Paul Lubitz - Holly Yashi See more five-star reviews: https://g.page/sally-m-fox-copywriter?we Devon / London / Spain / Europe 🖋Check out my portfolio: www.lumenandfox.com/portfolio ✉️Email me: sally@lumenandfox.com

Looking for the right words to connect with your ideal clients? Then I can help. As an experienced copywriter, I love turning complex messages into clear, compelling content that brings my clients more leads and sales. Clients come to me for everything from website makeovers to blog posts that actually get read and email campaigns that drive sales. I specialise in B2B writing for companies in a whole range of sectors, from technology to training, healthcare and professional services. You name it, I've written about it. But wait, there's more! As a qualified social media strategist, I can also take the headache out of managing your LinkedIn, X/Twitter, Facebook, and Instagram presence. Need to outsource the lot? I've got you covered. Rather do it yourself? I'll train you and your team to become social media savvy. I work with amazing clients all across the UK, from London to the West Midlands, and everywhere in between. Here are just a few of the results I've delivered: I've helped a medico-legal company get 500 downloads from an e-book in 24 hours. I've grown social media accounts from tiny numbers to thousands. I've helped a healthcare training company expand sales from 3-140 countries worldwide. And I'd love to help you get the same results for your business. Ready to make your marketing work harder for your business? Check out my work: www.brightwords.co.uk You can also book a call with me here: https://calendly.com/karen-bright-copywriter/one-to-one-discovery-call

I’m India, a freelance copywriter with over a decade’s worth of experience in SEO and content marketing. I’ve worked as a Senior Copywriter, Lead Copywriter and Content Strategist at some of London’s most well-regarded digital agencies. Now, as a freelancer, I help brands navigate the ever-changing world of content marketing with results-driven copy. What I can help with I could be a great fit for you if you need help with: Your SEO content – I’ve worked in SEO since 2012 (the SEO dark ages, you might say!), so I really do understand the world of SEO copywriting inside-out. I can help you refine your keyword strategy. And I can deliver content that is pristinely optimised for top, middle and bottom-of-the-funnel keywords. Your brand blog – from ideation to article creation, I can help turn your brand blog into a community-growing, customer-nurturing, lead-generating machine. Your website – I can deliver clear, user-focused and on-brand copy for your website; including going back to the drawing board and working on your brand proposition, if that’s what’s needed. Your brand tone of voice – feeling hoarse? 🐴 (Sorry). Sounds like it’s time for a new voice. And I could be just the person to do it. (My clients often tell me I just ‘get’ brand voice instinctively, and I've edited for giants like Net-A-Porter, Pfizer & Selfridges to bring copy in line with brand guidelines). Socials, emails & CRM – from email nurture campaigns to LinkedIn captions and in-app messages, I can deliver on-brief, on-brand copy with fast turnaround times. 💡 Like the idea of working with a friendly, creative and meticulous copywriter? Give me a call on 07974185416 or drop me a line at india@indiajohnson.com. You can ask me about my availability, rates and anything else you’d like to know. Heck, you can even ask about my labrador, Ziggy, if you want. Ask about Ziggy. He’s the best. 📣See what my clients say about me “India knocks it out of the park every single time. She’s communicative, reliable, and turns around publish-ready thought leadership, case studies and LinkedIn content in record time. I love working with her and would recommend her to anyone.” – Annabel Beale, Senior Content Marketing Manager at Onsi “I never thought working with a copywriter would be a silver bullet for my business, but working with India has come pretty close. India has captured the ‘voice’ of my company and has made our marketing, content and even product that much better. She’s given the company a personality that our customers and partners have really gravitated towards. Not to mention she is an absolute joy to work with – responsive, communicative, and an overall nice person.” – J.D. Rainey, CEO of Finmo “India knows how to get to the route of a problem, solving it through intelligently written, creative copy. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed.” – Louise McFetridge, Head of Content at Brave Bison “India has been a freelance copywriter for Ticket Tailor for more than four years, consistently delivering high-quality monthly content, including both brand-focused and SEO-oriented blog posts. She’s an absolute pleasure to collaborate with, and we wholeheartedly recommend her to anyone in need of copywriting support — from conceptualising ideas to final publication. India’s precision is second-to-none, and her intuitive grasp of our brand’s voice, even as it evolves, makes her a tremendous asset to any organisation seeking to outsource copywriting.” – Head of Marketing at Ticket Tailor “India goes above and beyond in researching each topic, uncovering facts, figures, and perspectives – something that was particularly evident when we collaborated on a whitepaper. Her attention to detail and commitment to delivering high-quality, well-researched content is amazing. I would highly recommend her to anyone looking for a talented and reliable content writer.” – Megan Crossley, Head of Marketing at Onsi

If you are looking for a creative & tech-savvy SEO Copywriter who thinks outside the box read on! I eat words for breakfast, lunch and dinner and can help your copy stand out in the crowd! Whether you need website content, somebody to write your blog posts, lead magnets and sales funnels, social media branded templates, Facebook ads, newsletters, ebooks or a flyer designed I am your girl! Currently working with a London based tech startup and have gained experience writing copy & editing a crypto/blockchain blog. Also, have experience of food and drink blogging working for a client in the artisan spirits business. Particularly interested in all things tech, startups and business related. Background: Ex City PA. I now run a lifestyle management business + Freelance PA + recently qualified Copywriter. However, I have been writing for years! In 2011 I instigated & co-edited a best selling poetry anthology Soul Feathers in aid of Macmillan Cancer Support. Published short story writer and poet. Writing a crime thriller! Other Qualifications: I have a bi-lingual Business & Secretarial Diploma, BA (Hons) Social Sciences (Psych) degree and Fellow Member of Executive & Personal Assistants Association (FEPAA). I've done a number of toolkits to help freelancers and self-employed including a freelancer toolkit, VA toolkit, digital marketing toolkit, content writing toolkit and branding toolkit (see portfolio). Killer Copy Club is launching in Spring 2023 to help startups, entrepreneurs and small businesses write killer copy. And if you're looking to hire a LinkedIn Ghostwriter, then please get in touch for more info.

Making life easier for marketing, growth and content managers. I'm a content strategist and writer for B2B, SaaS, and tech startups. I plan, write and refresh deeply-researched blog content that brings in lots of traffic. I've written research-backed, SEO-optimised posts for Trello, Timetastic, Synextra, Latana, DataDome, and more. My articles have appeared top of the SERPs for multiple search terms and bring in £10,000s worth of organic traffic every month. One article alone brings in £3,000+ worth of traffic each month - and the client only paid for it once! My specialities: • Article writing • Content strategy • Content refreshing 2025 content strategy is all about structured, targeted writing: using AI and analytical tools to answer your customers' burning questions and gain the algorithms' blessings. Working together, we'll hoover up relevant data and use it to publish laser-focused content that'll have you zooming up the rankings. --- FOR MARKETING MANAGERS THAT KNOW WHAT THEY NEED WRITTEN: Give me a brief, I'll go away and write it. You get an article ready to post, with an optional distribution checklist for maximum exposure. FOR MARKETING MANAGERS THAT KNOW THEY WANT A WRITER, BUT DON'T KNOW WHAT NEEDS WRITING: Book some strategy time with me, and you'll come away with an actionable content plan to hand to your writer (which might be me!) This might be a content calendar with topics and titles, or it could be fully outlined article structures with an accompanying Clearscope report - ready to write. --- Working with me, you'll get: More clicks, more conversions, more signups. Fewer headaches, a healthier lead generation funnel, and a happier boss. Get in touch! ---------------------- 📥 Message me on LinkedIn ⭐️ Follow me on Twitter 🖼️ View my portfolio ----------------------- "Michael’s a legend, you should defo hire him. Over the past 2 years he's researched & written a huge amount of top class content for our blog. Our page views and time on page are up ten-fold. You won't look back." - Gary Bury, Timetastic

Engage, persuade and convert your audience with expertly written ads, landing pages, emails, web content and UX copy. Simple, high-impact, strategic marketing copy. How I can support your cross-functional team: ✅ Persuasive copywriting rooted in behavioural science ✅ Complex information becomes clear and simple ✅ Strategic thinking that ensures copy aligns with broader business objectives ✅ Efficient production using AI tools ✅ Deadlines? Always met. Regulations? Always followed. Strategic storytelling My approach combines behavioural science, strategy, and storytelling to motivate action. I bridge compliance and creativity, translating complex subjects into conversations that speak to your audience and get results. Using AI smartly I use AI to support my writing. It brilliantly and efficiently fetches information, but it's flawed in its ability to capture emotional nuance or personal connection. The real magic happens when human empathy and emotive storytelling bring the words to life. Let's connect Drop me a DM – I'd love to hear from you. Strategic Copywriter | Creative Copywriter | Direct Response Copywriter | Landing Pages | Email Copy | Social Media Advertising | Tone of Voice | Behavioural Science | Copy Editing | Healthcare & Pharma Copywriter | Digital Marketing | UX Copywriting | Regulatory & Compliance | ABPI Compliance

Hi, I’m Lex. I’ve been helping brands find their voice and tell their stories for over 15 years. I’ve worked with businesses of all shapes and sizes doing things like defining tone of voice and training people to use it, naming products and companies, work-shopping key messages, and copywriting for all kinds of things. Recently, I’ve set the tone for a fintech start-up, helped a very popular video game company define its voice, and named a couple of boozy businesses.

Hello, Is it me you're looking for? Well, do you want ... * To connect with your customers? * To sell more products or services? * To stand out from the crowd? You do? Well, that's simply marvelous, because I'm here to help. Based in the city of Lincoln, I deliver copywriting services to clients far and wide. From brilliant blogs to captivating case studies, you can count on me. Not quite convinced? Check out these words of positivity: “I approached Stuart to write create copy for our new website. Stuart was very professional in his approach from the initial email to the sign-off Skype call. The work was of an exceptionally high standard and he grasped our requirements exactly. I would highly recommend Stuart for any project and we will be using him in the future!” James Alexander - Owner of thefingerprint “Stuart is an excellent copywriter with a talent for crafting original, engaging, and highly valuable content. He is professional, responsive, and fairly priced.” Sophie Karaer - Founder & Director of Soka Studio How about now? Go ahead and drop an email to stu@creativeimp.co.uk or give me a call on 07340 218750.