UK Copywriters Directory - Tone of Voice

I’m a freelance senior B2B copywriter and content writer with more than 20 years' experience making words do what my clients need them to. As well as writing knockout content, I can help you work out what to say and how to say it clearly and effectively. Many of my clients are in B2B technology, which gives me a fantastic insight into lots of different vertical sectors. Thanks to that, I can and do work across other B2B industries like manufacturing, logistics and business intelligence. If you need: 📣 Blog posts 📣 Articles 📣 Web copy 📣 Case studies 📣 Email marketing or any other kind of copy or content, drop me a line for a no-pressure chat. Or take a look at my website for examples of my work.

Founders and marketers have way too much on their plates right now. You might feel it's hard to show up everywhere, all the time. I'm here to help. Together, we can create: - Websites that bring personality, as well as signups. - Messaging that sings, from every platform. - Webinars, demos, all booked through better converting landing pages and emails. - Creative social-first campaigns that feel personal and inspire action. Want to work together? My favourite types of projects are: 🔊Brand voice & messaging I help you define what to say and how to say it, crafting a distinctive brand voice that builds trust and authority in your industry. 💡Creative campaigns I help you stand out with integrated creative campaigns that are perfectly tuned to your audience and shake up the status quo. 💰Conversion copywriting I bring strategic clarity and personality to websites, landing pages and emails that help you grow your connections and convert more leads. My clients include: B2B : ABB, Spirax Sarco, Google, LHH, Condeco, Purple Change, Balearic Elements, and Cassini Systems to name a few. B2C and DTC: Aunt Bessie's, Malts.com, Mayakoba, BNY Mellon, Mitsubishi, SanDisk, This Time Tomorrow and JFOODO to name a few. Got a business problem you’re trying to crack? Book a call and let’s talk: https://calendly.com/hello-abelwords/book-a-30-minute-call “Working with Julian is a breeze.” “He's a pleasure to work with, bringing a calm and positive presence even in high-pressure situations.” “He doesn't think in just copy, but brings a strategic mindset that spans business impact, art direction and technology”

With over 20 years of agency and freelance experience, I’m a B2B specialist, with particular expertise working with innovative tech, private markets, and professional services brands, ranging from start-ups to established businesses. I love getting under the skin of my clients, understanding what makes them tick, why they do what they do, and how they’re unique. I believe a good communicator should listen more than talk; an approach that enables me to get to the heart of client challenges and develop intelligent copy and campaigns that consistently exceed expectations. I work in collaboration with clients to develop themes, angles, and ideas that capture your brand values and personality, along with the attention of your audiences. Meanwhile, my carefully honed storytelling skills ensure I deliver strategic copy and content campaigns that breathe life into brands and most importantly, impact the bottom line. Current and past clients include: Robin AI, LinkedIn, The LCap Group, Insly, Copilot Capital, Bronzegate, Clyde & Co, Summa Equity, Mazars, Concentric, Hokodo, Tiger Recruitment, The Work Crowd, SuperScript, Turtl, and Raconteur. Check out my website at - www.scripsy.co.uk

Do you need content for your website, blog, social, and other marketing channels? I’m a senior content strategist and writer with over 15 years’ experience. I specialise in finance, tech, and digital marketing, but I love helping all businesses, big and small, put together content strategies to attract more customers and build engaged communities around their brands. I can help you articulate your brand voice, identify key themes for brand storytelling, create editorial calendars, and refine content creation processes. If you're looking for an experienced and creative copywriter to create any of the following (or any other content type), drop me a line and we can draw up a brief: - Websites - Landing pages - Blog posts - In-depth guides - Social content - Infographics - Presentations and pitch decks - Case studies - Reports - Assets for digital PR campaigns - Email campaigns - Brochures I also offer coaching on brand voice, content marketing strategy, content creation, and any specific copywriting issues you're facing. Testimonials "Chris creates amazing content. I had the pleasure to work with Chris on a few projects. He takes time to understand the brand, the brief and any other requirements. If you need help with your content or brand messaging I would highly recommend Chris." — Hana Bednarova, Director, Bednar Comms “Chris is a great content producer and a wonderful guy to work with. Any piece of content that passes under his diligent gaze turns into a masterpiece. He has not only enhanced the content that we produce, but also significantly improved everyone who worked with him.” — Jonny Addy, Managing Editor, NeoMam Studios “It’s been really great working with Chris. His rounded knowledge on how to optimise content in our outreach activities has helped us develop two new content platforms for Distrelec putting the customer front and centre: a high-end magazine and a resources hub underpinning our brand and SEO strategies. We’re getting a lot more visits from potential and existing customers as a result.” — Emma Hoten, Head of Customer Proposition & Marketing, Distrelec Get in touch Drop me a line if you’d like to talk about your content strategy and setup, or if you want content for your channels. Don’t worry if you don’t have a brief ready to go, as I can help guide you through the whole process. Send me an email at chris@citracontent.com and let's get started!

Hi - thanks for taking the time to look me up! Want to Sell More of Your Stuff to More People, More Often, for More Money? Contact Me Today... Here's the Good News: With my words on your website or in any of your marketing materials, you'll sell loads more of your stuff to more people, more often...and at better prices. So, if you: • own a small business that needs to improve marketing ROI, • are an internet marketer who wants to boost your online sales, or • run an established bricks and mortar company pushing to increase market share ... ...then I can certainly help you get your marketing messages 'out there' in front of the right eyeballs. Engagement can be difficult after a Pandemic... And it's no easier during a security crisis (Russia in Ukraine), an economic downturn, record inflation and national unrest! It's true to say today's socially distanced digital marketplace demands powerful direct response copy more than ever before. Why? Because it cuts through all the above. Removes extraneous clutter and ‘noise’. People still need jobs, health care, economic security, freedom of choice, and a degree of certainty and stability in their lives. None of these come from central government or the media. They come from successful businesses like yours, and the goods and employment you provide. Stimulating direct response copy drives engagement (clicks, conversions, leads), expands your customer base, encourages more of them to buy what you're selling or promoting, and it smashes sales 'out of the park.' If you agree, contact me today to arrange a brief discovery conversation and get the ball rolling. We can pick up over Zoom or Skype if you like, but do it now, while it's fresh in your mind. I’m in your corner… I love to work closely with clients to create and present their marketing information persuasively in their own 'voice'. Do you want to engage with and inform potential customers about your company, your products, and the services you provide? Let me know what I can help you with, and I'd be delighted to share some input, advice, or feedback with you in strict confidence. Copywriting isn't a 'black art'... However, it needs expertise, training, and experience to make it effective. Don’t worry; I'll provide all of that for you. I can deliver copy and content in many forms and formats. Here are a few examples to explore or consider: • white papers • case studies • blog and social media posts • advertisements and promotions • product descriptions • sales brochures • sales letters • articles • web copy, pages, or other information for your website. I can also write and present the content of a proposal, agenda, or ‘argument’ for you. For example, if you need to: • persuade funders to provide you with a grant or finance facilities, • promote a political, charitable, or environmental agenda, or • 'sell' a unique or insightful point of view, I can help. Powerful, persuasive, profitable copy creates sales and other commercial opportunities. It’s often described as ‘Salesmanship in Print’, and generates positive engagement with potential customers, clients, stakeholders, or employees. It compels people to take an action or make a decision - to buy, to find out more about you and your products, or to support your cause. "Simples!" as Aleksandr the Meerkat would say. Actually, it's never been any other way... Whether you sell personal or professional services, diamonds, jet aircraft, or handmade shoes, you need copy and content that promotes them to potential customers. I'm the copywriter to create that for you. I produce compelling copy that quietly works 'hands-off' (on autopilot) even while you sleep, 24 hours a day, 7 days a week, 365 days a year (including holidays and weekends). It's the type of stimulating copy and content that relentlessly drives your buyers, clients, or members, to make a purchasing or engagement decision. Get it right and it's an investment. Get it wrong and it can be a massive cost. You might have the best product or service in the world, at the best possible price. But if people: • don't know about it, • can't understand the benefits of using or owning it, or • haven't a clue how to get their hands on it, ...then you just won't sell it! Perhaps that's where you are now? If so, then... • Talk to me about your current challenge. • Sound me out on an idea. How would it feel to be able to take your business or venture to the next level? To get a no-obligation quote from someone who's working tirelessly to become the Top Copywriter in UK (or at least Yorkshire, Lancashire, and the North), • ping me an email, • connect with me on LinkedIn, or • speak to me now - call me on 07971 926680. Alternatively, if you already know what you need, click here to give me a more detailed brief. Why not contact me now, while the ideas are fresh in your mind? It would be great to hear from you. Let's see if we have any common ground or ideas on which we could collaborate. Call or email me today.

I help companies of all sizes show the personality behind their business. I’m good at making the complex sound simple, and building trust by demonstrating you have your customers’ best interests at heart. So, if you need to start creating content that helps people to understand what you do... or if you're looking to sharpen up your existing content, get in touch. Here’s a quick rundown of what I can do for you: Sales and marketing literature - if your audience trusts you, they’ll remember you when they make buying decisions. I can help you create engaging sales aids, brochures and email campaigns that convert prospects into sales. Thought leadership and white papers... I work with busy business owners and senior managers to create relevant and insightful content that positions them as authorities and expert voices within their industries. Blogging and web content - I can help build an audience for your business and your senior team, by creating effective content that earns you a reputation for being helpful, relevant and valuable. Content strategy and execution - I can help you define your target customers, and then create consistent and engaging content that gives them a better understanding of your products and services. Tone of voice - It’s not just about what you say, but how you say it. I can help you create an authentic tone of voice that captures your personality and ensures your business stands out from the crowd. Recommendations: “Kevin is a talented and experienced investment writer who has a gift for turning complex and detailed investment commentary into accessible and persuasive sales and marketing materials. He’s knowledgeable, committed to his clients and works at an impressive speed.” - Lothar Mentel, Chief Investment Officer, Tatton Investment Management “Kevin is one of the most effective copywriters I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality.” - Mike Piddock, founder of Glisser

Hey, I’m Joe 👋 I'm a senior copywriter at Do Words Good, a copywriting studio that I run with my brother, Jack. We help mission-led ecommerce & lifestyle brands show up, stand out, and sell more stuff—without selling their soul. In short? We help brands that do good, do words gooder. So whether you want to build high-converting webpages, nail your brand voice, or create campaigns that turn first-time shoppers into lifelong fans, we've got you covered. We're a good fit if 👇 ✅ You’re a mission-led ecommerce or DTC brand. ✅ You want words that make customers say "holy sh*t, that's the brand for me" ✅ You hate hard-sell, old-school copy tricks and believe that good copy can sell and build trust and brand and all that other good stuff without getting spammy. ✅ You like the planet (we plant 100 trees every time we wrap up a project). Here’s what we can help with: 👉 Nail your brand voice so you sound like you, not every other brand on the shelf 👉 Write high-converting homepages, PDPs and about pages that build trust and drive sales 👉 Turn casual browsers into loyal customers with scroll-stopping campaigns and smart strategy 👉 Help your in-house team write with more clarity, confidence and personality Sound like your vibe? Let’s chat: → Book a 30-min intro call → Or drop us a line: hello@dowordsgood.com → Check out our site → Follow along on Insta 📬 Want copy tips in your inbox? Our weekly newsletter is full of practical tips, psychology-backed tactics, and swipe-worthy brand examples. Read by folks at LEGO, Bloom & Wild, and Toast Brewing. Sign up here — we’ll send 5 quick-win copy tips right away.

Hello! I’m Lindsey, otherwise known as Wordy Bird, I’m an experienced freelance copywriter with a background in B2B and professional services. As you might expect from the name, I absolutely love words and what they can achieve. I love the way they can inform, persuade, convince, inspire and encourage. But more than that, I’m fascinated by the psychology behind the words. I enjoy the challenge of trying to find the right words that will motivate someone to buy your product or service. I’ve worked for a wide range of clients in various sectors including financial planning, accountancy, mortgages, marketing, IT and telecoms, charities, education and the arts.But I’ve also written about pond dye so this Wordy Bird isn’t one for being pigeon-holed. The type of projects I usually take on include: - Blog creation - Mailers, adverts - Content Strategy - Case studies, client stories - Brochures, guides - Straplines - Video scripts - Press releases - Email campaigns, newsletters - Landing pages, website copy. - Tone of voice But whatever the format, I’m here to create copy that will engage your audience and make them sit up and notice. It would be great to find the right words for your business. Take a look at my website for more details and do get in touch for a chat.

Tell your story effectively - so you attract, nurture and persuade your audiences I'm a Birmingham-based B2B copywriter and content marketer with a proven track record across manufacturing, energy, technology, property and more. Whether you’re looking to raise awareness, generate leads, facilitate growth or raise finance - I can help you tell your story in a way that makes an impact. When you work with me, you get: Razor-sharp thinking at all levels, from strategy to syllables (yes, syllables matter and I take them seriously) The right words, because copywriting isn’t about stringing any old words together: it’s salesmanship in print and on screen Commercial mindset that keeps your goals front and centre (I don’t do vanity marketing) Flexibility that helps you wow your clients, your boss and any other stakeholders, so you look good and deliver greater value Benefit from a broad range of B2B copywriting services: Branding: Value propositions, personas, tone of voice, slogans Digital: Websites, landing pages, email marketing, online advertising Content: Content strategies, blog posts, infographics, case studies, white papers Print: Brochures, direct mail, marketing collateral, newsletters, advertising Training: Sessions on copywriting, content marketing and digital marketing Clients include the Aluminium Federation, Nordcloud, Engage Hub, Corstorphine & Wright and Royal HaskoningDHV. My previous experience includes copywriting and head of content roles at award-winning agencies. To give you an idea of what it's like to work with me, here are 3 testimonials: "Anna is an absolute professional. Her ability to take even the most obscure and/or complicated subject matter and turn it around quickly, accurately and on brief – time and time again – really is amazing. I can safely say Anna is one of the most intelligent people I have worked with, but it’s not just this which makes her an absolute asset – she’s friendly, always upbeat and an absolute perfectionist." (Marketing Manager, Professional Services) "Anna is awesome. She takes our waffle and makes it make sense, so it says exactly what we want to say." (Commercial Director, Electronics Manufacturer) "Gunning Marketing has been a great partner for us for many years. Not only do we get great copy, but we get valuable strategic input on how to position the practice in our markets and in line with our growth ambitions." (Marketing Manager, Architectural Practice) Email me at anna@gunningmarketing.co.uk or call me on 07828 536 728 to chat about your project Visit www.gunningmarketing.co.uk to see case studies and more testimonials (You can also browse 4 case studies in the Portfolio section just below.)

Meet your new favourite freelance copywriter: one with 15+ years' experience, a client list that speaks for itself, and a refreshingly straightforward way of working.

"Working with Jay has been an absolute breeze. He consistently delivered sharp and easy-to-read copy on time." - Testimonial from LinkedIn. Hi, Jay here. I’m an easy-to-work-with website and SEO copywriter and AI specialist for small and mid-size businesses and marketing/content agencies. What I write ▪️Home pages ▪️About pages ▪️Service pages ▪️Product descriptions ▪️Blog posts ▪️Case studies ▪️Articles ▪️Landing pages ▪️Advertorials ✅ Human-first copy that shows your target audience how your product or service solves their pesky problems and fits into their life. ✅ Written in a way that's clear, bite-size and easy to follow on both desktop and mobile. ✅ And always sprinkled with keywords to give Google and Bing a little side nudge to show you in their search results. ❌ No cringey marketing speak, cheesy cliches, robotic AI language or keyword stuffing. That's just not my style. Read more on my website: SEO content writing services, SEO copywriting services and website copywriting services. Who I work with My clients are usually small business owners, content marketing managers and agency vendor/project managers. I work across multiple industries and am always happy to research. It's not just the UK, either. I work with my clients from the US, Australia and across Europe. You can pay me in GBP, USD, EUR, AUD and even Bitcoin and USDT. Why me? ▪️Trusted by 100+ small businesses ▪️5+ years writing SEO and web copy ▪️Fast turnaround times ▪️No missed deadlines Check out my portfolio on my website. Here are some reviews from Linkedin: More about me My niches are: small businesses and the travel/tourism industry. They’re quite varied, right? 👇So here's my story in a nutshell 👇 I was originally in travel and tourism marketing, but then the Covid-19 pandemic hit. The travel industry collapsed and I had to diversify. So in March 2020, I began working with small local businesses: family-run, start-ups, sole traders, freelancers, 1 or 2-man companies, etc. I helped my small biz clients survive the "new normal". How? Well, my services—web design, copywriting and SEO—enabled them to make the switch from offline to online during the restrictions. I designed their website, wrote the content and optimised it all for search engines. This meant they could now attract new customers remotely, even if they were busy baking banana bread in their pjs during lockdown. 🦠 Weird times, hey? 🍌 Anyway. Fast-forward to 2022, life is back to normal, people are travelling again, and my travel industry clients came back. Yay! But by this point, I'd already built relationships with my small biz clients, learned new skills and developed new services. So I decided to serve both sectors. It's been over 3 years now and business is going really well 😊. Check out my lovely websites: Small businesses - Allin1websites.co.uk Travel copywriting services - theGoToTravelCopywriter.com There you’ll see rough prices, my portfolio and services. And contact me for a friendly chat: Jay@allin1websites.co.uk

Hiya 👋 I'm an experienced freelance B2B fintech copywriter. I also haven't had a bad hair day in over a decade, but I'm guessing that's not why you're here. My speciality is helping fintech startups and scaleups step up, stand out, and sell more. _____ I can help you if: 👎 You're unsure how to articulate your USP in a way that persuades ideal customers (and investors) to shout: 'Here, take my money!' 👎 You're sitting on a wealth of valuable data but don't know how you could translate it into a story your audience will connect with 👎 You haven't had an inquiry or a request for a demo through your website in weeks (or months, or... ever) 👎 Your mailing list gets more unsubscribes than opens 👎 Your blog or other marketing assets sound just like everybody else's ____ How I help: 👉🏻 Wallet-opening web copy (my absolute favourite thing to work on) 👉🏻 Thought-leadership content that actually... well, leads thoughts. 👉🏻 Email nurture sequences, newsletters, and blog content people actually look forward to reading 👉🏻 Concepts and content that get you noticed. Online and offline: brochures, flyers, lead magnets, case studies and other sales and marketing assets ______ Why me: ✅ Happy clients include Amazon, Checkout.com, Finova, FinTech Insights, and Solaris ✅ 20+ years' financial services industry experience, 10+ as a freelance fintech copywriter ✅ Ruthless efficiency. I've honed my process so it's as effortless as possible for your in-house team. Fintech startup or scaleup founder or CMO in need of extra support or a fresh perspective? Book a discovery call and tell me more: 👉🏻 https://tidycal.com/andrespiteri/15-minute-consultation