UK Copywriters Directory - Advertisements

  • PRO
    Do you need expert, human content for your website, blog, social and other marketing channels? I’m Chris, a copywriter and content strategist with over 16 years’ agency, in-house and freelance experience. I’m the founder of Citra Content, a copywriting and content studio that specialises in helping finance, tech and B2B brands improve recognition, reputation and revenue. I can help you: ✅ Define a distinctive brand voice and develop a compelling messaging framework ✅ Create copy and content that gets you found in LLMs and Google, generates leads and converts customers ✅ Create expert, human-written content for your channels to elevate your brand above AI mediocrity My content services include: ⭐️ Brand story and voice development ⭐️ Content strategy ⭐️ Copywriting and content creation for: - Whole websites - Landing pages - Blog posts - In-depth guides - Social content - Infographics - Presentations and pitch decks - Case studies - Reports - Assets for digital PR campaigns - Email campaigns - Brochures - And more Get in touch Drop me a line if you’d like to talk about your content strategy and setup, or if you need high-quality content for your channels. Don’t worry if you don’t have a brief ready to go, as I can help guide you through the whole process. You can book a quick call to explore how I can help you here or email me at chris@citracontent.com Testimonials “Chris is a great content producer and a wonderful guy to work with. Any piece of content that passes under his diligent gaze turns into a masterpiece. He has not only enhanced the content that we produce, but also significantly improved everyone who worked with him.” — Jonny Addy, Managing Editor, NeoMam Studios “It’s been really great working with Chris. His rounded knowledge on how to optimise content in our outreach activities has helped us develop two new content platforms for Distrelec putting the customer front and centre: a high-end magazine and a resources hub underpinning our brand and SEO strategies. We’re getting a lot more visits from potential and existing customers as a result.” — Emma Hoten, Head of Customer Proposition & Marketing, Distrelec “It’s been a great experience working with Chris. His expertise reaches far wider than just writing ‘nice’ words.” — Anshul Kapoor, Director, Image Foundry “Chris creates amazing content. He takes time to understand the brand, the brief and any other requirements. If you need help with your content or brand messaging I would highly recommend Chris." — Hana Bednarova, Director, Shout Bravo (ex Bednar Comms)

  • PRO
    I write copy and articles for clients in wellness and conservation, combining love and respect for self and planet.

  • PRO
    Johnny is available for freelance copywriting, copy-editing and editing (and AI editing). I’m a freelance senior copywriter, copy-editor and editor. Based in Switzerland, I have clients across Europe, including the UK. I work with all kinds of companies and organisations, from small businesses, start-ups and charities to marketing agencies, large corporations and international organisations, and everyone in between. There’s more... I write copy for press releases, sustainability reports, blog posts, annual reports, white papers, brochures, newsletters, journal articles and more. Clients include Nestlé, Art Fund, UEFA, Dole, United Nations, Nespresso, World Institute for Nuclear Security, Decathlon, World Heart Federation, Council of Europe, Trafigura and more. Words say a lot. I create original copy that sells, original copy that conveys the right message. My editing makes sure that you’re saying the right things to the right people. Let’s work together. You can check out my portfolio at www.clippings.me/johnnymorgan P.S. I'm also the author of a series of books on the joy of football.

  • PRO
    I'm a Senior Copywriter, specialising in crafting compelling creative copy for Travel, Tourism and Sports audiences in English and Spanish. My passion has always been words, language and communication, so getting to wrestle with them for a living is a pretty fitting gig. After studying International Business Management in Southampton and Avignon, France, I spent 4 years living & working in Valencia, Spain where I taught English full time and translated documents on an ad hoc basis. Having worked in Sales and Business Development on my return to England, I finally found my true calling in Marketing, more specifically creative copywriting. Nowadays, I’m well versed in writing for B2B, B2C and B2B2C audiences and my copy has featured in the national press, television and radio adverts and on billboards around the globe – from Australia to Puerto Rico. And as a SUPER passionate (dare I say slightly obsessed) American sports fan, I’ve even been lucky enough to write copy that NFL, MLB, NHL and NCAA audiences will have seen too! Day to day, I write brochures & flyers, advertorials, internal and external corporate comms, website copy (with SEO in mind), direct mail, conversion driving emails, organic & paid social copy, TV and radio scripts and DOOH. I have a particular love for creating witty headlines and slogans! As a result of my extensive writing experience and working for multinational companies, I’m able to work on multiple projects at once, maintain or alternate brand tone of voice, prioritise workloads effectively, meet tight deadlines, switch seamlessly between different regions/language needs and use time zones to my advantage. Credentials: - BA in International Business Management and Modern Languages - 6 years+ of experience in B2B, B2C and B2B2C copywriting in English and Spanish - Proven ability to write clear, concise and persuasive copy - Thorough understanding of copy nuances at the different stages of sales/marketing funnels - Well-versed in working with cross-functional teams based across the globe - Exceptional communication and interpersonal skills - Strong eye for detail - Ability to meet tight deadlines

  • PRO
    Looking back now, it’s obvious I was only ever going to be a freelance copywriter. You see, whether I was working in an office, a marketing department, or with the clients of the digital agency I co-founded, I was always the go-to-guy for words. As soon as I realised those words could prompt action, improve search rankings, and tempt people to click, share and buy, well, I was hooked. When I’m not writing, I’m reading about writing. About the psychology of persuasion and the science behind why we buy. I’m keeping tabs on new techniques and looking for every inch and opportunity to make sure it’s my client’s brand, product or service that wins the day. So, if your next marketing campaign, blog, website or brochure needs words, then I know a guy who’ll write them. Spoiler alert: It’s me.

  • PRO
    I'm a freelance copywriter with 15+ years' experience, a client list that speaks for itself, and a refreshingly straightforward way of working. But this isn't really about me. It's about you. Maybe you're a scrappy startup trying to find your message and territory you can own. Maybe you're a bigger brand looking for a copywriter who's comfortable in complexity. Maybe you're an agency looking for a copywriter who makes life easier (and makes you look good). Pure coincidence: I can help with that! From messaging and tone of voice to your everyday collateral, I've done it all for brands like: TK Maxx, Nestle Purina, CoreView, NiCE, AECOM, Seagate, Dell and Vitabiotics. All with a grounded, no-nonsense approach that's relentlessly focused on what matters most: copy that works hard and works wonders. "We’ve used Stephen’s talents on many occasions – it’s like he can turn his hand to absolutely anything." Rachel Atkins, Recruitment Juice "I’d recommend Stephen to anyone, but won’t… I need him all to myself!" Jamie MacDow, 1973 Ltd

  • PRO
    Hi, I’m Katinka — a B2B copywriter with years of experience writing the kind of words that make CFOs, CIOs, CEOs (and the rest of the C-suite) click — and keep reading. I do professional, strategic copywriting and editorial work across multiple channels — websites, campaigns, thought leadership, sales enablement, and the “this has to be crystal clear by Monday” bits in between. I’m used to working closely with C-level leaders and senior stakeholders, especially in consulting environments where the pace is high, the subject matter is complex, and the bar is… well, high. I’m calm under pressure, picky about the details, and always focused on what the copy needs to do. If you need sharp messaging, a steady editorial hand, and someone who can turn complexity into clarity — I’m your person.

  • PRO
    Distinction isn’t just about standing out. It’s about standing for something people can believe in. When brands live from the inside out – not just saying the right words, but proving them in everything they do – people feel it. They believe it. They trust it. It’s like baking a delicious pie – every slice, every bite, every moment should carry the same flavour. That’s how a brand becomes not just the one people notice, but the one they crave. I’m an award-winning Head of Copy & Content and shortlisted Senior Brand Strategist with more than twenty years’ experience helping global B2C, B2B and charity brands – and the NHS – find their flavour and serve it consistently, everywhere it matters. A regular freelance partner to agencies like The Gate London and Unreal Digital Group, I’m equally at home working directly with brands like bp pulse and Future First. My work has sparked rebrands and repositionings that have stood the test of time – and campaigns that have won a host of awards. Most recently, a Marketing Society Excellence Award with The Gate London team for SMARTY Mobile (VodafoneThree). If you’re looking for strategy and storytelling baked into every slice of your brand and content, let’s talk. Email: natalie@brand-distinction.co.uk

  • PRO
    Looking for the right words to connect with your ideal clients? Then I can help. As an experienced copywriter, I love turning complex messages into clear, compelling content that generates more leads and sales for my clients. Clients come to me for everything from website makeovers to blog posts that actually get read and email campaigns that drive sales. I specialise in B2B writing for companies in a whole range of sectors, from technology to training, healthcare and professional services. You name it, I've written about it. But wait, there's more! As a qualified social media strategist, I can also take the headache out of managing your LinkedIn, X/Twitter, Facebook, and Instagram presence. Need to outsource the lot? I've got you covered. Rather do it yourself? I'll train you and your team to become social media savvy. I work with amazing clients all across the UK, from London to the West Midlands, and everywhere in between. Here are just a few of the results I've delivered: I've helped a university client increase their blog readership from 9k to 67k. I've helped a medico-legal company get 500 downloads from an e-book in 24 hours. I've grown social media accounts from tiny numbers to thousands. I've helped a healthcare training company expand sales from 3-140 countries worldwide. And I'd love to help you get the same results for your business. Ready to make your marketing work harder for your business? Check out my work: www.brightwords.co.uk You can also book a call with me here: https://calendly.com/karen-bright-copywriter/one-to-one-discovery-call

  • PRO
    I write pharma and healthcare copy for real people, whether that's an HCP or a patient. Direct response copy that's human first, compliance-ready and persuades your audience to act. Why my clients come back Pharma and agency teams repeatedly come back because I already understand the audience, the review process, and how a single word choice can stall an approval. That familiarity means we spend less time on briefing and more time on getting the work right. I love getting involved in the full campaign, working with designers and the wider team and asking the questions that make the copy work harder. How I work My approach starts with behavioural science and strategy. What does your audience care about? What's stopping them from acting? I work from there and I keep the language simple. Conversion copy doesn't have to be clever, but it does have to be clear. The AI bit I use AI tools (Claude, ChatGPT, Perplexity, NotebookLM) to build structures, test persuasive frameworks, and generate variants. AI helps me produce more work faster without sacrificing quality. But AI misses the human stuff. I rewrite for tone and add the emotional nuance that persuades your audience to take action. Send me a DM. I'd love to hear from you. Let's connect Drop me a DM – I'd love to hear from you.

  • PRO
    As a qualified interior designer and experienced business, social media and magazine writer, I can help you promote your home interiors related business, ease your workload and free up your time. Everything I write is tailored to meet your goals, SEO friendly and written to appeal to your ideal client. Leaving you free to do what makes you happy.

  • PRO
    Tell your story effectively - so you attract, nurture and persuade your audiences I'm a Birmingham-based B2B copywriter and content marketer with a proven track record across manufacturing, energy, technology, property and more. Whether you’re looking to raise awareness, generate leads, facilitate growth or raise finance - I can help you tell your story in a way that makes an impact. When you work with me, you get: Razor-sharp thinking at all levels, from strategy to syllables (yes, syllables matter and I take them seriously) The right words, because copywriting isn’t about stringing any old words together: it’s salesmanship in print and on screen Commercial mindset that keeps your goals front and centre (I don’t do vanity marketing) Flexibility that helps you wow your clients, your boss and any other stakeholders, so you look good and deliver greater value Benefit from a broad range of B2B copywriting services: Branding: Value propositions, personas, tone of voice, slogans Digital: Websites, landing pages, email marketing, online advertising Content: Content strategies, blog posts, infographics, case studies, white papers Print: Brochures, direct mail, marketing collateral, newsletters, advertising Training: Sessions on copywriting, content marketing and digital marketing Clients include the Aluminium Federation, Nordcloud, Engage Hub, Corstorphine & Wright and Royal HaskoningDHV. My previous experience includes copywriting and head of content roles at award-winning agencies. To give you an idea of what it's like to work with me, here are 3 testimonials: "Anna is an absolute professional. Her ability to take even the most obscure and/or complicated subject matter and turn it around quickly, accurately and on brief – time and time again – really is amazing. I can safely say Anna is one of the most intelligent people I have worked with, but it’s not just this which makes her an absolute asset – she’s friendly, always upbeat and an absolute perfectionist." (Marketing Manager, Professional Services) "Anna is awesome. She takes our waffle and makes it make sense, so it says exactly what we want to say." (Commercial Director, Electronics Manufacturer) "Gunning Marketing has been a great partner for us for many years. Not only do we get great copy, but we get valuable strategic input on how to position the practice in our markets and in line with our growth ambitions." (Marketing Manager, Architectural Practice) Email me at anna@gunningmarketing.co.uk or call me on 07828 536 728 to chat about your project Visit www.gunningmarketing.co.uk to see case studies and more testimonials (You can also browse 4 case studies in the Portfolio section just below.)

Pricing and Quoting

Guidance on how copywriters price and quote – with ballpark rates drawn from the ProCopywriters survey

The Copywriter Code

We’re developing a set of professional standards for copywriters. Read the latest draft now.

Briefing

Guidance on briefing and scoping a copywriting project effectively.

Looking For A Copywriter?

Member spotlight

Jo Millett

“Every comment, every tracked change, every amend is a pathway to you becoming more confident, clearer and a better writer.”

Bill Hinchen

“That weird visceral humanity we can instil into a string of words isn’t quite within AI’s remit.”

Judith Rafferty

“Meet your audience where they are. Understand what keeps them awake at night.”

Patricia Mae Estenoso

“Fortify your strengths, strengthen your weaknesses.”

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