UK Copywriters Directory - Content marketing

  • PRO
    I do the words. Usually about science. I’ll take your complex ideas and turn them into words people care about. Words they understand. No jargon. No business bullshit. No cross-vertical innovative solutions and backward synergy overflow. Just words that mean something. Words people remember. You want to be memorable, right? Stand out? Of course you do. Well, I can do that for you. Copy, content, random words or even the occasional scribble – whatever you need. But wait, there’s more! More I tells ya! I can help you think about strategy, how to squeeze the most from your content, how to change the dusty stuff you’ve always done because that’s how you’ve always done it. I’ll give you consulting clout to go along with the words. Copy cred And look, I’ve got credentials: I've been writing since 2011 and sciencing since 2000. I’ve come up with words for for big Pharma, charities and everything in between. I’ve writen for doctors, scientists and patients. I’ve explained stem cells, antibodies and disease, as well as pollution, plastics and proper protocols for the lab. If it’s life-sciencey, I’ve probably written something about it. Things I’ll do I can do ads in fancy journals, donation appeals, serious technical guides, friendly public explainers, tone of voice stuff, hilarious and brilliant blogs, email campaigns that convert, microcopy that matters, social media, internal comms and branding. I like all those things and I’m pretty decent at them to say the least. Things I won’t do Whatever “that” was Meat Loaf wouldn’t do. Oh, and long, boring whitepapers about your paradigm-shifting whatever, the “We’re excited to announce” posts and the content churn just for the sake of it – I don’t do that. I’m here to make you stand out, not sink into the murky marketing depths of crappy copy. Still here, eh? Erm, well, I don’t have any awards or anything to reel off, but I was a finalist in The Majors 2019 Awards for Major Copywriter. Yup, Finalist. That’s almost a winner. So, there’s that.

  • PRO
    Hello, I’m Alice. I write creative copy for businesses, saving you time with words that will keep your audience engaged and get your message across clearly. Perhaps you want to update your website or need help writing articles for your company website. Maybe you’re worried you’re not finding the time to write the blog you know your website really needs. Or you’d like an extra pair of hands to review some work that’s already been done. I can help you with: • Blog posts • Articles • Web copy • Ghostwriting • Tone of voice • Proof reading and editing • Website and document reviews Why work with me? I’ll get to know you and your business - so I understand what you need and the most effective way to approach your project. I’m often a sounding board for ideas and I’m always happy to share what I’ve learnt during the decade I’ve worked in communications. My briefing process is straightforward and you’ll have the peace of mind that comes with clear terms and conditions, and a structured writing process. Most important of all, I’ll deliver your work on time and on brief. I’m based in Surrey but work with clients across the UK and beyond. If you’d like to check out my portfolio, or have an idea or project in mind (however fledgling), I’d love to hear from you (alice@alicesolaiman.com / 07738 940727). What my clients say: "Alice worked with us on our website update project, ensuring our brand tone of voice was consistent throughout. She’s able to convert often complex briefing documents into something that resonates with our audience, and is confident finding the balance between flexing the tone to meet the requirements of our team, while also ensuring it sounds like WBD! We’ve been really happy with the work Alice has done for us, and her willingness to adapt to the changing needs of such a large project and the accuracy of her work has made a real impact." Kim Turner - Senior Brand & Communications Manager, Womble Bond Dickinson (UK) LLP “I got in touch with Alice as we needed help with a recruitment project. Alice worked with us to develop landing page copy, an email and pdf flyer. As part of the brief, Alice interviewed one of our members and she quickly got up to speed with our tone of voice and understood what we needed. It was our first time working with Alice, so I was pleased that her work was high quality, she responded quickly to feedback and we were very happy with the outcome.” Ismah Dar, British Dental Association “Alice helped us with our website re-write. She understood the brief and quickly got up to speed with our new tone of voice – writing a large number of lawyer profiles and updating our sector and services pages. Alice kept us updated throughout the process and has been responsive and adaptable to our needs. It’s been a pleasure working with Alice and I wouldn’t hesitate to recommend her services.” Deborah Fleming – Marketing & Business Development Director, Walker Morris LLP “Alice is a pleasure to work with – she understood the brief and delivered compelling and engaging copy for my boutique accounting practice supporting female-owned businesses. She was a great sounding board for ideas on what would resonate with my target audience. She always provided drafts in a very timely manner and captured the brand’s tone of voice and our purpose well. I would happily recommend her services to others.” Preesha Chhaya – Founder, Beaver & Bee Chartered Accountants “Working with Alice is an absolute pleasure. Her ability to grasp concept topics quickly and turn them into genuinely engaging and accessible copy is a rare skill – and one I value enormously. I also appreciate her creative input and her willingness to shape and push stories to become greater than the original brief. I cannot rate her highly enough.” Annie Scott – Head of Content and Communications, Schillings

  • PRO
    Do you need expert, human content for your website, blog, social and other marketing channels? I’m Chris, a copywriter and content strategist with over 16 years’ agency, in-house and freelance experience. I’m the founder of Citra Content, a copywriting and content studio that specialises in helping finance, tech and B2B brands improve recognition, reputation and revenue. I can help you: ✅ Define a distinctive brand voice and develop a compelling messaging framework ✅ Create copy and content that gets you found in LLMs and Google, generates leads and converts customers ✅ Create expert, human-written content for your channels to elevate your brand above AI mediocrity My content services include: ⭐️ Brand story and voice development ⭐️ Content strategy ⭐️ Copywriting and content creation for: - Whole websites - Landing pages - Blog posts - In-depth guides - Social content - Infographics - Presentations and pitch decks - Case studies - Reports - Assets for digital PR campaigns - Email campaigns - Brochures - And more Get in touch Drop me a line if you’d like to talk about your content strategy and setup, or if you need high-quality content for your channels. Don’t worry if you don’t have a brief ready to go, as I can help guide you through the whole process. You can book a quick call to explore how I can help you here or email me at chris@citracontent.com Testimonials “Chris is a great content producer and a wonderful guy to work with. Any piece of content that passes under his diligent gaze turns into a masterpiece. He has not only enhanced the content that we produce, but also significantly improved everyone who worked with him.” — Jonny Addy, Managing Editor, NeoMam Studios “It’s been really great working with Chris. His rounded knowledge on how to optimise content in our outreach activities has helped us develop two new content platforms for Distrelec putting the customer front and centre: a high-end magazine and a resources hub underpinning our brand and SEO strategies. We’re getting a lot more visits from potential and existing customers as a result.” — Emma Hoten, Head of Customer Proposition & Marketing, Distrelec “It’s been a great experience working with Chris. His expertise reaches far wider than just writing ‘nice’ words.” — Anshul Kapoor, Director, Image Foundry “Chris creates amazing content. He takes time to understand the brand, the brief and any other requirements. If you need help with your content or brand messaging I would highly recommend Chris." — Hana Bednarova, Director, Shout Bravo (ex Bednar Comms)

  • PRO
    I write copy and articles for clients in wellness and conservation, combining love and respect for self and planet.

  • PRO
    Johnny is available for freelance copywriting, copy-editing and editing (and AI editing). I’m a freelance senior copywriter, copy-editor and editor. Based in Switzerland, I have clients across Europe, including the UK. I work with all kinds of companies and organisations, from small businesses, start-ups and charities to marketing agencies, large corporations and international organisations, and everyone in between. There’s more... I write copy for press releases, sustainability reports, blog posts, annual reports, white papers, brochures, newsletters, journal articles and more. Clients include Nestlé, Art Fund, UEFA, Dole, United Nations, Nespresso, World Institute for Nuclear Security, Decathlon, World Heart Federation, Council of Europe, Trafigura and more. Words say a lot. I create original copy that sells, original copy that conveys the right message. My editing makes sure that you’re saying the right things to the right people. Let’s work together. You can check out my portfolio at www.clippings.me/johnnymorgan P.S. I'm also the author of a series of books on the joy of football.

  • PRO
    Buyer-focused messaging shaped by experience on every side of the table – in-house, agency, startup, and freelance – plus a decade in psychology and marketing. Trusted by global brands including: Adobe, AWS, LinkedIn, PayPal, SAP, Siemens, Shell, DHL, Palo Alto Networks, Equinix, Tata Consultancy Services (TCS), Cloudera, OpenText Cybersecurity, Havas, Riverbed, Rimini Street, Instructure, Ideagen, Tetra Pak, Vialto, Visionable, Wolsey Hall Oxford, Yell Business, and more. I’ve written about everything from AI, cloud transformation, cybersecurity and multicloud networking to health tech, fintech and payments, education, HR, e-commerce, insurance and sustainability. Whatever the topic, my goal is to make complex ideas clear and worth caring about. That can mean deeply researched ebooks, white papers, case studies and reports – or sharper conversion-driven copy for ads, emails and landing pages. Beyond published copy, I also develop content strategy, brand messaging and tone of voice guidelines, so everything sounds intentional and consistent. 📣 Visit my website for recent projects and pricing If you already have a brief, I’m ready to help bring it to life. If you need guidance, I’ll work with you to develop a bespoke plan. Drop me a message for a strategy chat. --------------------------------- What makes Sophie such a strong writer isn’t just her brilliant copy. She brings a spirit of curiosity and teamwork that makes all the difference. She has a way of turning challenges into opportunities that lift the whole project up. Any team will be lucky to have Sophie on their side. - Ben, Creative Director, Just Global Sophie was absolutely wonderful to work with, and her attention to detail and organisation skills are second to none. I highly recommend booking Sophie for your next job, you won't go wrong! - Shwetha, Client Services, bbp agency It’s not often that you have the opportunity to work with a writer who’s as flexible and kind personally as they are talented professionally. But Sophie is not-your-average writer. “Exceptional” is the first word that comes to mind. - Kristen, Lead Writer, Just Global Sophie delivered some great content work for us. She understood the brief and got a handle on our client's industry really quickly. She turned the work around quickly and delivered it at a high level. Would definitely recommend Sophie to anyone. - Cosmo, Founder, Humanworks Sophie is an extremely talented individual and I am fortunate to have had her on my team. Her passion and enthusiasm for healthcare is inspiring. She is hardworking, dedicated and an absolute team player. I would highly recommend Sophie, and whoever lands her next - you are very lucky! - Vaishali, Head of Marketing, Visionable You have truly been amazing, praying we get to work together again as it’s been a delight. - Harriet, Digital Strategy Director, Havas People

  • PRO
    I'm a Senior Copywriter, specialising in crafting compelling creative copy for Travel, Tourism and Sports audiences in English and Spanish. My passion has always been words, language and communication, so getting to wrestle with them for a living is a pretty fitting gig. After studying International Business Management in Southampton and Avignon, France, I spent 4 years living & working in Valencia, Spain where I taught English full time and translated documents on an ad hoc basis. Having worked in Sales and Business Development on my return to England, I finally found my true calling in Marketing, more specifically creative copywriting. Nowadays, I’m well versed in writing for B2B, B2C and B2B2C audiences and my copy has featured in the national press, television and radio adverts and on billboards around the globe – from Australia to Puerto Rico. And as a SUPER passionate (dare I say slightly obsessed) American sports fan, I’ve even been lucky enough to write copy that NFL, MLB, NHL and NCAA audiences will have seen too! Day to day, I write brochures & flyers, advertorials, internal and external corporate comms, website copy (with SEO in mind), direct mail, conversion driving emails, organic & paid social copy, TV and radio scripts and DOOH. I have a particular love for creating witty headlines and slogans! As a result of my extensive writing experience and working for multinational companies, I’m able to work on multiple projects at once, maintain or alternate brand tone of voice, prioritise workloads effectively, meet tight deadlines, switch seamlessly between different regions/language needs and use time zones to my advantage. Credentials: - BA in International Business Management and Modern Languages - 6 years+ of experience in B2B, B2C and B2B2C copywriting in English and Spanish - Proven ability to write clear, concise and persuasive copy - Thorough understanding of copy nuances at the different stages of sales/marketing funnels - Well-versed in working with cross-functional teams based across the globe - Exceptional communication and interpersonal skills - Strong eye for detail - Ability to meet tight deadlines

  • PRO
    Looking back now, it’s obvious I was only ever going to be a freelance copywriter. You see, whether I was working in an office, a marketing department, or with the clients of the digital agency I co-founded, I was always the go-to-guy for words. As soon as I realised those words could prompt action, improve search rankings, and tempt people to click, share and buy, well, I was hooked. When I’m not writing, I’m reading about writing. About the psychology of persuasion and the science behind why we buy. I’m keeping tabs on new techniques and looking for every inch and opportunity to make sure it’s my client’s brand, product or service that wins the day. So, if your next marketing campaign, blog, website or brochure needs words, then I know a guy who’ll write them. Spoiler alert: It’s me.

  • PRO
    Hi, I’m Katinka — a B2B copywriter with years of experience writing the kind of words that make CFOs, CIOs, CEOs (and the rest of the C-suite) click — and keep reading. I do professional, strategic copywriting and editorial work across multiple channels — websites, campaigns, thought leadership, sales enablement, and the “this has to be crystal clear by Monday” bits in between. I’m used to working closely with C-level leaders and senior stakeholders, especially in consulting environments where the pace is high, the subject matter is complex, and the bar is… well, high. I’m calm under pressure, picky about the details, and always focused on what the copy needs to do. If you need sharp messaging, a steady editorial hand, and someone who can turn complexity into clarity — I’m your person.

  • PRO
    Distinction isn’t just about standing out. It’s about standing for something people can believe in. When brands live from the inside out – not just saying the right words, but proving them in everything they do – people feel it. They believe it. They trust it. It’s like baking a delicious pie – every slice, every bite, every moment should carry the same flavour. That’s how a brand becomes not just the one people notice, but the one they crave. I’m an award-winning Head of Copy & Content and shortlisted Senior Brand Strategist with more than twenty years’ experience helping global B2C, B2B and charity brands – and the NHS – find their flavour and serve it consistently, everywhere it matters. A regular freelance partner to agencies like The Gate London and Unreal Digital Group, I’m equally at home working directly with brands like bp pulse and Future First. My work has sparked rebrands and repositionings that have stood the test of time – and campaigns that have won a host of awards. Most recently, a Marketing Society Excellence Award with The Gate London team for SMARTY Mobile (VodafoneThree). If you’re looking for strategy and storytelling baked into every slice of your brand and content, let’s talk. Email: natalie@brand-distinction.co.uk

  • PRO

    Len

    I am a creative copywriter who can tell your company's story, grab your readers’ attention and get them to take action. I have over 10 years’ experience and have worked on practically all kinds of content – although I specialise in longer-form copy (blogs, whitepapers, interviews, op-eds, thought leadership etc.). I also work as a journalist and have written for publications like BBC Future, BBC Travel, The Independent, Engineering & Technology, The Mail on Sunday and Reuters. [Contact: Len@lenwilliams.com] "Len is one of the most reliable copywriters I've had the pleasure of working with" - Craig Pavitt, Senior SEO Manager, Huel. I have experience working with clients in a wide range of industries. I am particularly specialised in the following areas: - Engineering and tech - Sustainability - Healthcare - eCommerce Here are some of the main benefits of working with me: - SAVE TIME: You can focus on your main job, confident that your marketing copy is being written by a pro - GET CONTENT FAST: I'm efficient, don't get writer's block, and can produce multiple pieces of content per day (all without AI) - COMPETITIVE: Since I'm very efficient, I'm also affordable - you get more bang for your buck - ACCURACY: Your content will be accurate and reliable, which is more important than ever in an era of AI hallucinations and Google's Helpful Content update - BEST PRACTICE: I know SEO, how to produce content for different stages of the marketing funnel, and how to write in your brand's tone of voice CONTACT ME TODAY ABOUT YOUR PROJECT Here's what my customers say: "Len is a consummate professional who I've had the pleasure of working with over the past several years. Through this time our website traffic has surged from zero to tens-of-thousands per month, based largely on the thoroughly researched articles with an SEO focus Len has written for us" - Alex Meredith - Marketing Manager - Epsy "Len has provided support writing B2B content about complex technology and engineering topics for a variety of our clients since 2019. We are very satisfied with the quality of his work. He has the capability to make material which is technical in nature come alive. Also he has some very good ideas. Recommended." - Stéphane Viaud-Murat - CEO - Mi4 "Len has consistently delivered to us interesting and well written articles, since the early stages of our company. Len has a great ability to have a range of topics and requests dropped on him, and from that can produce original content that reads like he’s been in the particular industry for many years. Some of our best performing articles have come from Len. I would recommend very, very highly" - David Hodkinson - CEO - Xace.

  • PRO
    Looking for the right words to connect with your ideal clients? Then I can help. As an experienced copywriter, I love turning complex messages into clear, compelling content that generates more leads and sales for my clients. Clients come to me for everything from website makeovers to blog posts that actually get read and email campaigns that drive sales. I specialise in B2B writing for companies in a whole range of sectors, from technology to training, healthcare and professional services. You name it, I've written about it. But wait, there's more! As a qualified social media strategist, I can also take the headache out of managing your LinkedIn, X/Twitter, Facebook, and Instagram presence. Need to outsource the lot? I've got you covered. Rather do it yourself? I'll train you and your team to become social media savvy. I work with amazing clients all across the UK, from London to the West Midlands, and everywhere in between. Here are just a few of the results I've delivered: I've helped a university client increase their blog readership from 9k to 67k. I've helped a medico-legal company get 500 downloads from an e-book in 24 hours. I've grown social media accounts from tiny numbers to thousands. I've helped a healthcare training company expand sales from 3-140 countries worldwide. And I'd love to help you get the same results for your business. Ready to make your marketing work harder for your business? Check out my work: www.brightwords.co.uk You can also book a call with me here: https://calendly.com/karen-bright-copywriter/one-to-one-discovery-call

Pricing and Quoting

Guidance on how copywriters price and quote – with ballpark rates drawn from the ProCopywriters survey

The Copywriter Code

We’re developing a set of professional standards for copywriters. Read the latest draft now.

Briefing

Guidance on briefing and scoping a copywriting project effectively.

Looking For A Copywriter?

Member spotlight

Bill Hinchen

“That weird visceral humanity we can instil into a string of words isn’t quite within AI’s remit.”

Judith Rafferty

“Meet your audience where they are. Understand what keeps them awake at night.”

Patricia Mae Estenoso

“Fortify your strengths, strengthen your weaknesses.”

Fashion copywriter Katie RamsinghKatie Ramsingh

“AI is making a lot of copywriting jobs obsolete, so to survive you’re going to need to offer an expertise that companies are willing to pay for.”

Learn copywriting skills

Copywriting workshops

Join our monthly workshops to develop new copywriting skills and expand your professional network

Submit your copy project