UK Copywriters Directory - Content strategy

'Don’t just reach an audience. Connect with every person.' I’m an experienced copywriter, editor, and content consultant who loves helping brands to connect deeply with the people they want to reach – and get results. As former Editor-in-Chief at Which?, I led award-winning content and creative teams to achieve measurable success across editorial campaigns, product redesigns, newsletters, in-house ads, and social media. Whether you need to boost engagement, grow subscribers, or produce standout creative, I’ve been there, and delivered. Here’s how I can help your business: - Big-picture thinking: I combine multichannel expertise (print, digital, social, video, podcasts, newsletters, PR) with data-driven strategy to ensure your content works harder and smarter. - Expert copy creation and editing: From web content and conversion copy, to newsletters, brochures and white papers, I craft content that engages, informs, and prompts action. My expertise spans journalism and PR, storytelling, content design and SEO, tone of voice development, scriptwriting, and more. - Creative collaboration: I know how to inspire and collaborate with others in the creative process – clients, designers, producers and product teams – to produce brilliant work that sticks in the mind. - Results focus: I’ll work with you to define the results that matter, then make them happen. My specialities include: - Full-funnel content strategy and execution (from audience growth to conversion and retention) - Channel-specific content strategy and copy creation - Data-led content optimisation - Brand positioning and tone of voice - Making complex topics simple (and surprisingly interesting) - Digital transformation and editorial planning (for clients looking to streamline content production) My current clients range from global law firms to boutique consultancies and specialist premium publishers, such as Pinsent Masons LLP, Quiet Mark, Whycatcher, urban planning firms, and Dust & Grooves (US). If you’re looking for a strategic copywriter and content consultant to grow your brand and engage your audience, get in touch! I’d love to hear about your challenges and explore how I can help you solve them.

After almost a decade of professional writing roles in sectors such as PR, news, e-commerce and travel, I launched as a freelance copywriter in 2020, and currently going into my 5th year of business! With SIXMOONS Copywriting & Content, I specialise in uplifting brands with glowing, personality-led copy and content. Get in touch if you can't find the right words, or if you simply want more time to get on with business while someone else does the writing stuff for you. Also, if you are a fellow copywriter - say hi! www.sixmoonscopywriting.com Insta - @sixmoons_cc Email - hello@sixmoonscopywriting.com LinkedIn - Corinne Homer

Looking for the right words to connect with your ideal clients? Then I can help. I'm a B2B copywriter who loves turning complex messages into clear, compelling content that brings my clients more leads and sales. Clients come to me for everything from website makeovers to blog posts that actually get read and email campaigns that drive sales. I specialise in B2B writing for companies in a whole range of sectors, from technology to training, healthcare and professional services. You name it, I've written about it. But wait, there's more! As a qualified social media strategist, I can also take the headache out of managing your LinkedIn, X/Twitter, Facebook, and Instagram presence. Need to outsource the lot? I've got you covered. Rather do it yourself? I'll train you and your team to become social media savvy. I work with amazing clients all across the UK, from London to the West Midlands, and everywhere in between. Here are just a few of the results I've delivered: I've helped a medico-legal company get 500 downloads from an e-book in 24 hours. I've grown social media accounts from tiny numbers to thousands. I've helped a healthcare training company expand sales from 3-140 countries worldwide. And I'd love to help you get the same results for your business. Ready to make your marketing work harder for your business? Check out my work: www.brightwords.co.uk You can also book a call with me here: https://calendly.com/karen-bright-copywriter/one-to-one-discovery-call

Lost for words? Cat’s got your tongue That’s me, hello. I’m a Leicestershire-based creative and commercial copywriter ready to tell your story. I’ll help you find the right words and your unique voice to sell your products, promote your services and make an impact. Whether yours is a well-known brand or a start-up, I specialise in creating tone of voice tailored to you. I inject your personality to every page and project, big or small, whether B2B or B2C. Save valuable time and hire me for: Branding: Tone of voice, slogans, personas, guidelines Strategy: Comms and content planning Digital: Landing pages, websites, emails, blogs, online ads Print: Brochures, newsletters, DM, press ads, posters, articles and point of sale Workshops, training and mentoring: For your whole team or individuals I’ll cover all things copywriting, blogging and tone of voice Drop me a line at writers@catcopycreative.co.uk or call me on 07989 596 985, I’ll be ready to listen and happy to help. Although I'm in the midlands I work with clients all over the world, so don't let distance come between us.

Connect with your audience by untangling complexity and freeing simplicity. Portfolio includes Dell, Lenovo and Samsung. Get in touch today. SERVICES ✒BLOG POSTS✒ • Are blog posts taking up too much of your time? • Want to drive people to your website with useful content? • Would you like to talk to your audience in a non-technical way? Hiring a blog copywriter will: • Free up your time • Improve SEO (Search Engine Optimization) • Target your audience • Engage your readers ✒WEBSITE CONTENT✒ • Are you looking at redesigning your website? • Does your website struggle to convert visitors? • Want to rank better in search engines? As a technology company, you may have lots of jargon, but your clients might not understand it. I write complex information simply, so your services and products connect with your audience. I optimise the content so your website ranks better in Google, and use other copywriting techniques to help convert your prospects. ✒CASE STUDIES✒ Most case studies are boring and uninteresting to read. This is because they fail to engage the reader and create a compelling story. But when done right, a case study is a great opportunity for your reader to relate to someone who overcame their problem by using your products or services. Case studies have all the potential ingredients to connect with your audience, such as: • Building trust by example • Explaining the customer journey through storytelling • Using real-world, human examples to establish empathy • Demonstrating how your services or products resolved the customer pain points ALL SERVICES: • Blog articles, blog posts • IT copywriting • Tech copywriter • Website copywriting • B2B content writing • SEO copywriting • White papers • Case studies • Social media posts • Website content reviews • Website usability evaluations LET'S TALK! If you were thinking 'this is me' to any of the above - let's talk about how I can help. - Richard Website: www.kingcopywriting.co.uk | Email: richard@kingcopywriting.co.uk | Phone: 07794494879 P.S. Although I specialise in writing for the technology sector, I've also written for a variety of other industries including travel and health. Don't hesitate to get in touch whatever space you're in.

I'm an editorially-led writer (that is, I write narratives not sales copy) with close to 30 years' experience as a professional content creator. I'm here to tackle your articles, your editing and proofreading, and your business storytelling. As a writer, my experience takes the form of brand journalism and content marketing for a range of industries: technology, security, pharma, financial services, professional services, global business, music and film, marketing communications and mental health. I am as adept at long-form as I am at short, and take pride in finding creative angles and writing engaging, shareable pieces. As an editor, I take a conversational approach. I'm not about being a stickler for Proper Grammar; my early career in newspapers taught me to write how people speak, and I bring that to my editing as well. Does it read well? Will changing something make it clunky or improve the flow? It's all about the reader. As a proofreader, I have an eagle eye for detail. I'm increasingly finding my eyes going to the typos in published material and being amazed they got through. I'm here to help make sure that doesn't happen to you. I'm a registered member of the UK's Chartered Institute of Editors and Proofreaders and committed to its standards. As a senior content strategist for B2B, I can help get your newsroom in shape through: >Content reviews and analysis >Workshops to set content themes and topics >Setting up governance and processes for optimum efficiency >Scheduling posts and running content calendars >Running content meetings and mentoring your staff to do the same >Getting your internal newsroom running like a well-oiled machine In short, I'm an editorial specialist who helps make your content sing, helps your in-house writers get up to speed, and gets your own processes and strategy into shape. Nice to meet you.

I'm a strategic and creative copywriter for social impact organisations, including charities, B Corps, arts & culture organisations and small businesses. I've written copy for some outstanding brands, including JustGiving, Cancer Research UK, MTV Staying Alive Foundation, Maggie's, The National Autistic Society, LoveCrafts, Empower Agency and Good Innovation. Whether you need high-quality case studies, landing pages, blog posts, articles, interviews, impact reports, fundraising campaigns or marketing copy, I can write engaging and persuasive copy that makes real connections with your target audience.

I’m a content specialist with over 17 years of experience in copywriting, content marketing, content design, UX writing, and editorial storytelling. My passion lies in helping brands find their voice, tell their story, and connect with the people who matter most. I thrive on creating content that’s smart, engaging, and human—whether that’s designing seamless user experiences, crafting multi-channel content strategies, or building brands from the ground up. My work spans industries like Tech, B2B, Wellbeing, Lifestyle, Wealth Management, Startups, Fashion, and Consumer Brands, and I’ve partnered with businesses of all sizes, from ambitious startups to global giants. Some of my key strengths include: Content Design & UX Writing: Creating clear, accessible, and user-centered content for websites, apps, and digital journeys that align with both brand values and customer needs. Content Marketing & SEO Strategy: Designing data-driven content systems that boost visibility, engagement, and conversions across platforms. Ghostwriting & Thought Leadership: Crafting insightful, high-impact pieces that position brands and executives as trusted voices in their industries. Brand Building: Developing tone of voice and storytelling frameworks that give brands personality and purpose. I’ve had the privilege of working on some incredible projects, including reimagining brand websites, creating thought leadership campaigns, and developing content for platforms for household names. Brands I've collaborated with include Pure London, Drapers, Fashion Revolution, and Huffington Post UK. My client list spans FinTech, SaaS, B-Corps, and consumer brands, and I’m passionate about using content to drive real results. Clients and employers include: Publicis Sapient, WP Communications, ASOS, Coach, Lloyds, Salesforce, Seek'd, Azuni Jewellery, Imperial Brands, and Philip Morris International. At the heart of everything I do is a commitment to creating meaningful, human-centered content. I love working with brands to solve complex challenges with words, whether that’s designing a product page that converts, writing a story that sticks, or shaping a strategy that takes a brand to the next level. With a CAM Diploma in Marketing (CIM) and membership in the National Union of Journalists (NUJ), I bring both creativity and credibility to every project. I’m confident, curious, and always up for a challenge—and I’d love to help you tell your story.

Hi, I’m Charlotte. I’m a freelance copywriter, content writer and brand voice consultant for leading UK and global brands. With a career in communications spanning over 15 years, I’ve worked with words for a long time. I’ve been freelancing since 2021, working with the likes of Neal’s Yard Remedies, Abel & Cole, Nkuku and Dr Sam’s Skincare.

I’m India, a freelance copywriter with over a decade’s worth of experience in SEO and content marketing. I’ve worked as a Senior Copywriter, Lead Copywriter and Content Strategist at some of London’s most well-regarded digital agencies. Now, as a freelancer, I help brands navigate the ever-changing world of content marketing with results-driven copy. What I can help with I could be a great fit for you if you need help with: Your SEO content – I’ve worked in SEO since 2012 (the SEO dark ages, you might say!), so I really do understand the world of SEO copywriting inside-out. I can help you refine your keyword strategy. And I can deliver content that is pristinely optimised for top, middle and bottom-of-the-funnel keywords. Your brand blog – from ideation to article creation, I can help turn your brand blog into a community-growing, customer-nurturing, lead-generating machine. Your website – I can deliver clear, user-focused and on-brand copy for your website; including going back to the drawing board and working on your brand proposition, if that’s what’s needed. Your brand tone of voice – feeling hoarse? 🐴 (Sorry). Sounds like it’s time for a new voice. And I could be just the person to do it. (My clients often tell me I just ‘get’ brand voice instinctively, and I've edited for giants like Net-A-Porter, Pfizer & Selfridges to bring copy in line with brand guidelines). Socials, emails & CRM – from email nurture campaigns to LinkedIn captions and in-app messages, I can deliver on-brief, on-brand copy with fast turnaround times. 💡 Like the idea of working with a friendly, creative and meticulous copywriter? Give me a call on 07974185416 or drop me a line at india@indiajohnson.com. You can ask me about my availability, rates and anything else you’d like to know. Heck, you can even ask about my labrador, Ziggy, if you want. Ask about Ziggy. He’s the best. 📣See what my clients say about me “India knocks it out of the park every single time. She’s communicative, reliable, and turns around publish-ready thought leadership, case studies and LinkedIn content in record time. I love working with her and would recommend her to anyone.” – Annabel Beale, Senior Content Marketing Manager at Onsi “I never thought working with a copywriter would be a silver bullet for my business, but working with India has come pretty close. India has captured the ‘voice’ of my company and has made our marketing, content and even product that much better. She’s given the company a personality that our customers and partners have really gravitated towards. Not to mention she is an absolute joy to work with – responsive, communicative, and an overall nice person.” – J.D. Rainey, CEO of Finmo “India knows how to get to the route of a problem, solving it through intelligently written, creative copy. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed.” – Louise McFetridge, Head of Content at Brave Bison “India has been a freelance copywriter for Ticket Tailor for more than four years, consistently delivering high-quality monthly content, including both brand-focused and SEO-oriented blog posts. She’s an absolute pleasure to collaborate with, and we wholeheartedly recommend her to anyone in need of copywriting support — from conceptualising ideas to final publication. India’s precision is second-to-none, and her intuitive grasp of our brand’s voice, even as it evolves, makes her a tremendous asset to any organisation seeking to outsource copywriting.” – Head of Marketing at Ticket Tailor “India goes above and beyond in researching each topic, uncovering facts, figures, and perspectives – something that was particularly evident when we collaborated on a whitepaper. Her attention to detail and commitment to delivering high-quality, well-researched content is amazing. I would highly recommend her to anyone looking for a talented and reliable content writer.” – Megan Crossley, Head of Marketing at Onsi

I’ve always loved words and wrote pieces for the student newspaper at university. My first job was as a copy editor with Penguin Books which gave me fantastic training, that has served me well ever since. I have spent much of my 40-years-plus career in sales, marketing and business development roles. I worked for several of the top book publishers for twenty years, mainly in sales and marketing roles, and subsequently started my own business selling books to big brands for promotional use. My next role was working for a sales promotion agency, before spending ten years as marketing and business development manager with a top twenty accountancy firm. Since 2009 I’ve been running my own copywriting business, Results Department, providing copywriting, editing and proofreading services to businesses and individuals. I can work with clients anywhere but they tend to be mainly in Oxfordshire and Buckinghamshire. Recent projects have included editing the memoirs of an eminent neurosurgeon, drafting newsletters and press releases for the International Stress Management Association, and editing a book on infrastructure development in Africa. I have just had a new website created which focusses on my skills in copywriting, copy editing and proofreading, especially for book authors. I’m also involved in voluntary work in my town of Thame: I write press releases for Thame Players Theatre Company (who own the popular Players Theatre, run entirely by volunteers), and help to promote our guided Midsomer Walking Tours of Thame (a major destination for Midsomer Murders filming locations). When I’m not working, I love listening to classical music and reading, and I’m also a foodie who loves cooking. An important member of the household is our enthusiastic and very handsome golden retriever-poodle cross (groodle) who loves to be taken for walks twice a day.

Hi, I'm Lucy 👋 Having walked in your shoes as a senior in-house B2B marketer for over 18 years, I understand the challenges you're likely to be facing with your content marketing. - Perhaps your current marketing messaging isn’t landing with your target audience? - Your lead quality is poor or you're struggling to hit revenue targets because you’re unable to simplify your customers’ buying journey and shorten painfully long sales cycles? - Or is it simply the case that your content has got left behind, managed down amongst the myriad of other priorities you have? - And maybe you just lack the internal resources to deliver your content marketing effectively? That's where I come in. I offer my many years of strategic content marketing experience to help busy B2B Service and SaaS marketers and business owners, who lack the time or in-house team to deliver purposeful content marketing themselves. When as much as 95% of your market isn't ready to buy, and you've got no choice but to play the long game, the power of purposeful content marketing comes into its own. I'm here to help your brand become your audience's favourite and be seen as a trusted authority in your industry. By delivering strategic content that adds consistent value, I will keep your target buyers coming back again and again, until the time is right, and they are ready to raise their hand as a high intent lead.