UK Copywriters Directory - Content strategy

  • PRO
    “James has a remarkable ability to deliver high-quality content quickly and efficiently. He has a knack for understanding the needs of the project and tailoring his writing style to match, ensuring a perfect fit for our brand. What truly stands out about James is his professionalism. He was not only receptive to my ideas and modifications but also provided valuable suggestions to improve the content. This collaborative approach made our partnership a breeze.” - Cheryl Jones, Career Moves Group "So many positive things to say. I began working with James in May 2021, when he successfully completed our first project on time, within budget and with a high level of commitment. James takes time to really understand each brief and adds value with well-considered recommendations. He has exceptional project management skills, he is professional, knowledgeable and a very positive person to work with." - Angela Hobbs While attention spans shrink (almost daily) and the demand for engaging content becomes ever more important to stand out, I fully understand the need for copy that actually works. I have been working in the marketing industry for over 15 years and I love helping people express what they do in the best possible way. I work with some truly remarkable clients, who rely on me to create a voice that reflects their brand, their dedication and their ambition. I hope I can do the same for you. I specialise in B2B articles that promote thought leadership, content marketing (including strategy and SEO), email copy and Google Ad writing. But, please get in touch if you'd like me to help with something else. I would love to hear all about your business. "Working with James was such a pleasure. After our initial meeting, I was excited to see what he would put together for me, and what he came back with showed me that he was deeply listening to my tone, my needs, my audience and my goals. Since my first project, I keep finding other things to hire James for. He is organized, easy to work with and communicate with, full of integrity, creative and on point. If you are looking for a great copywriter, James is your guy!" Sophie Frabotta - Awaken

  • PRO
    Do you need help translating complex information into accessible content for a lay audience? I'm here to help. I'm a skilled health writer and journalist with 15 years' experience writing a wide range of content from social media posts to blog copy. I write research-based copy with a human touch because I know health content needs to be accurate but must also show sensitivity when dealing with delicate topics. I can help write content such as: ⭐ Blog posts ⭐ Email newsletters ⭐ Social media copy ⭐ Press releases ⭐ Case studies I work with a range of clients including: ⭐ Charities ⭐ Health information providers ⭐ Health-based retailers I offer three main services: ⭐ Copywriting which includes reading through scientific research, verifying information and interviewing experts. ⭐Content reviews to help you maximise your content’s impact. ⭐ Editing and proofreading copy drafts. I’ve worked both in-house and for the award-winning marketing agency Hallam. I’ve written health information for Boots and covered complex scientific topics for the BBC’s science magazine Focus. You can find out more about me at www.beccabull.com And you can contact me at copy@beccabull.com

  • PRO
    I spent 16 years writing and editing for national newspapers, working on news, showbiz, diary, health and features. I left to train as a teacher and wrote extensively for the Times Educational Supplement before leaving the classroom to train in deaf communication. My specialisms are education and health. I'm a copywriter for an education website and I work for health websites and magazines. I spent 18 months writing about addiction for a rehab centre, so I'm pretty clued up on that. I've edited more than 50 non-fiction books and I commission authors for Pen and Sword Books. I split my time between working as a lipspeaker (providing communication support for deaf and hard-of-hearing people who don't use sign language), editing books and copywriting. I occasionally do some journalism and I also run a craft and streetfood market.

  • PRO
    Mel specialises in retail product and brands with specialist expertise in Amazon copywriting. Once an Account Director for blue chip fmcg brands such as Carte D'Or ice cream and Immac hair remover, she has now been a freelance copywriter for over twenty years. In that time Mel has written copy for thousands of retail products from sirloin steak to Swarfega hand cleanser, conditioner to Canon cameras. Many of these have been split-test to show stratospheric uplifts, such as a test for South African retail giant The Foschini Group that increased sales by 19% across 23 different websites. Mel is also a published author with an Amazon bestselling book about copywriting for websites and printed catalogues called Flicks & Clicks. In 2022, she appeared in the documentary ‘Marketing Can Change the World’ sponsored by Meta Facebook and produced by The Drum. For the last five years Mel has been specialising in Amazon copy for brands including Stoli vodka, Typhoo Tea, Greenworks lawnmowers and Harry Potter merchandise. If you would like some ideas on how to improve your product copy on your own site or on marketplaces, Mel would be happy to speak to you.

  • PRO
    I’m here to help you craft copy that truly connects with your audience. Whether it’s telling your brand’s story, driving clicks, or inspiring action, I create engaging content that resonates and keeps people coming back for more. Over the past decade, I’ve worked with a mix of global powerhouses and emerging brands. From Mercedes-Benz, Samsung, British Gas, London Business School, Bacardi, and Gordon Ramsay Group to charities like NSPCC, Marie Curie, Royal British Legion, and Global Fund for Children, I’ve honed my ability to adapt to a brand’s voice and deliver content that makes an impact. My experience spans roles like Copywriter, Content Manager, SEO Specialist, Social Media Manager, and Digital Marketing Manager, which means I’ve seen content from every angle. I’ve worked on everything from website copy and ad campaigns to social media strategies and impact reports; giving me the tools to meet your needs, whatever they may be. Whether you’re a well-established brand or a start-up breaking into new territory, I bring creativity, strategy, and adaptability to every project. Let’s create something that speaks to your audience and delivers results.

  • PRO
    Technical copywriter working with in-house global marketing team for a broadband and telecoms tech engineering company in South East England. Specialist topics: cable and optical broadband networks / comms powering / corporate sustainability Highly skilled at: writing and copyediting technical papers (white papers, reports, user manuals, brochures, instruction material, technology specs, case studies, use cases, technical briefs) / generating original content (blogs) / corporate award submissions / corporate press releases / messaging development for marketing collateral Experience includes: video scripting / subtitling / AI voiceover generation / TOV development / style guide development / devising nomenclature for product naming conventions / e-commerce product descriptions Background: Law graduate (2023). B2C music and lifestyle writer for consumer titles. High street ecommerce. Events marketing.

  • PRO
    Engage, persuade & convert your audience with expertly written social ads, landing pages, micro copy and emails. I specialise in digital marketing campaigns, boosting brand awareness and driving engagement and conversions. My approach centres on developing customer-focused, omnichannel campaigns that hit the mark and create unique emotional connections. I write compelling narratives using data insights and evidence-based behavioural science to engage specific target audiences and context to ensure impactful engagement. Here's how I can collaborate with your marketing and design teams: • Create persuasive content that boosts conversions • Write clear, engaging copy that improves performance • Simplify complex language into something everyone can understand • Take ownership and responsibility for tasks and projects with a proactive attitude • Consistently meet project deadlines • Adhere to the strict regulations in pharmaceuticals • Work in accordance with ABPI and other codes of practice I'm adept at working in busy and regulated environments, often on several projects simultaneously across multiple squads and to varying deadlines. Interested in my copywriting skills for your organisation? Send me a DM, let's talk. Marketing Copywriter | Email Copywriter | Digital Marketing | Conversion Copywriter | Direct Response Copywriter | Landing Pages| Healthcare Advertising | Healthcare Copywriter | Copy Editor | UX copy | Video Scripts | Social Media Advertising | Tone of Voice | Behavioural Science

  • PRO

    Len

    Let me lighten your load. YOU'RE BUSY AND WRITING TAKES A LOT OF EFFORT Unless you're professional writer yourself, producing content is a distraction from your main responsibilities. CREATING QUALITY COPY IS HARD Yes, AI can help, but producing thoroughly-researched content, written in your brand's tone of voice, requires a professional. YOU NEED TO CONSTANTLY UPDATE YOUR CONTENT You need to keep you blog, product pages, case studies, brochures and eBooks continuously updated. And this is where I help. [Contact: Len@lenwilliams.com] I'm a professional copywriter with over 10 years' experience. I produce clear, readable and high quality content that converts. "Len is one of the most reliable copywriters I've had the pleasure of working with" - Craig Pavitt, SEO Strategist, Re:signal. I have experience working with companies in a wide range of industries, including: - B2B tech - Healthcare - Sport - Engineering - Energy - eCommerce - B2C - Insurance and financial services - And much more Working with me provides plenty of benefits: - SAVE TIME: You can focus on your main job, confident that your marketing copy is being written by a pro - FAST: I'm super efficient, don't get writer's block, and can produce multiple pieces of content per day (all without AI) - COMPETITIVE: Since I'm very efficient, I'm also affordable - you get more bang for your buck - ACCURACY: Your content will be accurate and reliable, which is more important than ever in an era of AI hallucinations and Google's Helpful Content update - BEST PRACTICE: I know SEO, how to produce content for different stages of the marketing funnel, and how to write in your brand's tone of voice CONTACT ME TODAY ABOUT YOUR PROJECT Here's what my customers say: "Len is a consummate professional who I've had the pleasure of working with over the past several years. Through this time our website traffic has surged from zero to tens-of-thousands per month, based largely on the thoroughly well researched articles with an SEO focus Len has written for us" - Alex Meredith - Marketing Manager - Epsy "Len is one of the most reliable copywriters I've had the pleasure of working with. His attention to detail and understanding of brand tones of voice has helped to create world class commercial and informational content for a number of brands we work with. Len always goes the extra mile by conducting his own research to truly understand a topic, and will always ensure that any work delivered is to the highest standard" - Craig Pavitt - SEO Strategist - Re:signal. "Len has provided support writing B2B content about complex technology and engineering topics for a variety of our clients since 2019. We are very satisfied with the quality of his work. He has the capability to make material which is technical in nature come alive. Also he has some very good ideas. Recommended." - Stéphane Viaud-Murat - CEO - Mi4 "Len has consistently delivered to us interesting and well written articles, since the early stages of our company. Len has a great ability to have a range of topics and requests dropped on him, and from that can produce original content that reads like he’s been in the particular industry for many years. Some of our best performing articles have come from Len. I would recommend very, very highly" - David Hodkinson - CEO - Xace.

  • PRO
    Looking for an experienced B2B SEO content writer to delve inside the minds of your audience and get you higher rankings on Google? Need a skilled, creative, reliable, and friendly writer who's up-to-date on Google trends and can generate high-ranking SEO content including blogs, articles, ebooks, and even come up with a strategy for you? I'm a dedicated freelance B2B SEO Content Writer and Content Strategist using the pseudonym Contentar. I know what Google wants in SEO content and how to speak to your audience through SEO. The topics I specialise in, but don't limit myself to, include tech, digital marketing, app development, software development, eCommerce, IoT, and assistive technology. My background is super-varied and includes non-profits, education, financial services, and retail. I'm also SEO copywriting certified with Yoast Academy and understand the best ways to rank in search. I'm passionate about social matters. And, over a 20-year career, I've been a City of London insurance broker, NSPCC development manager, secured large donations from philanthropists, corporates, and grants, and built charity brands and fundraising operations from the ground up. So, hiring me means you get an SEO Content Writer with stacks of value, strong knowledge of Google, a passion for social causes, great words and the authority to write them, and a sound knowledge of what makes people tick. Come to Contentar for your business content. My aim is to please!

  • PRO
    Hello! I’m Lindsey, otherwise known as Wordy Bird, I’m an experienced freelance copywriter with a background in B2B and professional services. As you might expect from the name, I absolutely love words and what they can achieve. I love the way they can inform, persuade, convince, inspire and encourage. But more than that, I’m fascinated by the psychology behind the words. I enjoy the challenge of trying to find the right words that will motivate someone to buy your product or service. I’ve worked for a wide range of clients in various sectors including financial planning, accountancy, mortgages, marketing, IT and telecoms, charities, education and the arts.But I’ve also written about pond dye so this Wordy Bird isn’t one for being pigeon-holed. The type of projects I usually take on include: - Blog creation - Mailers, adverts - Content Strategy - Case studies, client stories - Brochures, guides - Straplines - Video scripts - Press releases - Email campaigns, newsletters - Landing pages, website copy. - Tone of voice But whatever the format, I’m here to create copy that will engage your audience and make them sit up and notice. It would be great to find the right words for your business. Take a look at my website for more details and do get in touch for a chat.

  • PRO
    I use words to give brands and creative businesses personality, clarity, and impact. I’ve worked on brand storytelling, tone of voice and verbal strategy with world-class agencies such as Wolff Olins, Taxi Studio, Manifest, Turner Duckworth, and Vault49. I also work directly with brands. This includes a long-running relationship with Virgin, which began with Virgin By Design – a coffee-table book charting the fascinating evolution of the brand from 1970–2020. After 15 years as a design journalist, I know how to find and tell a brand’s unique story. While editor of Computer Arts, I launched the Brand Impact Awards – an annual scheme to celebrate the world’s best branding. Since 2013, I have helped grow the BIAs into a key event in the design industry calendar. After over a decade as chair of judges, I have a unique view of how agencies and brands can stand out in a fast-changing world. Every year, the intense panel debates deepen my knowledge of what it takes to craft a world-class brand. There’s no one-size-fits-all solution for getting copywriting help. Because there are many ways to run a successful design agency. So I’m as versatile as you need me to be. We can discuss a full-service package if you’re a small studio with no in-house copywriting. For larger agencies, I collaborate with strategists and designers. I also work with in-house writing teams to assist wherever needed. Think of me as a senior extension of your team. I’ll adapt to however you work, and together we can create something beautifully effective.

  • PRO

    Rea

    Translator, Copywriter for German - Swiss precision for your texts

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Becca Bull

“In the final year of my biochemistry degree… I realised I enjoyed writing more than lab work.”

Jenny Lucas

“My favourite task is editing and refining the message, because, for me, that’s when the project really starts to come together and take shape.”

Jo Martin

“I love seeing my work out in the world. Knowing my work was being seen by some of its 300,000 followers and seeing them engage with it, was a great feeling”

young woman with sunglasses on smiling against picturesque waterfallsSarah Vordermeier

“Fill your time and inspiration board with conferences, podcasts and reading. These will always give you confidence, connections with peers and a glimpse of what thought leadership looks like.”

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