UK Copywriters Directory - Digital and SEO Copywriting

I'm a beauty and health copywriter, ghostwriter and journalist with 10 years' experience. I approach storytelling like a journalist and commercial strategy like a marketer. My portfolio includes: L'Oréal, Sciton, Eucalyptus, Freesoul, Rimmel, Dr Sam's, The Skin Diary, The Body Shop, Project E, Allure, Marie Claire, Glamour, and plenty of other gems. Sure, I can write about most topics, but beauty and aesthetics are my beat. If you want a copywriter you don't need to explain retinoids to, I'm your gal. Let's chat about: Emails that convert, ads that sell, articles that get read, SEO that gets seen and packaging copy that stands out. __ Selling is only hard when you forget to be a human🌞 Some nice words from clients: "We place a strong emphasis on brand messaging, and Tori has been exceptional in crafting content that truly resonates with our brand, vision, and customers. She quickly grasped our brand's tone of voice and consistently brings unique and valuable insights from her background as a journalist. Tori has proven to be an invaluable member of our team, and we look forward to continuing our work with her." "Tori is one of the greatest beauty writers I have ever come across in all my time of working in the aesthetic industry. She is efficient, so on top of it, and anyone would be lucky to have her writing for them. Her attention to detail is like no other, and I can truly testify that she is one of the best in the industry."

'Don’t just reach an audience. Connect with every person.' I’m an experienced copywriter, editor, and content consultant who loves helping brands to connect deeply with the people they want to reach – and get results. As former Editor-in-Chief at Which?, I led award-winning content and creative teams to achieve measurable success across editorial campaigns, product redesigns, newsletters, in-house ads, and social media. Whether you need to boost engagement, grow subscribers, or produce standout creative, I’ve been there, and delivered. Here’s how I can help your business: - Big-picture thinking: I combine multichannel expertise (print, digital, social, video, podcasts, newsletters, PR) with data-driven strategy to ensure your content works harder and smarter. - Expert copy creation and editing: From web content and conversion copy, to newsletters, brochures and white papers, I craft content that engages, informs, and prompts action. My expertise spans journalism and PR, storytelling, content design and SEO, tone of voice development, scriptwriting, and more. - Creative collaboration: I know how to inspire and collaborate with others in the creative process – clients, designers, producers and product teams – to produce brilliant work that sticks in the mind. - Results focus: I’ll work with you to define the results that matter, then make them happen. My specialities include: - Full-funnel content strategy and execution (from audience growth to conversion and retention) - Channel-specific content strategy and copy creation - Data-led content optimisation - Brand positioning and tone of voice - Making complex topics simple (and surprisingly interesting) - Digital transformation and editorial planning (for clients looking to streamline content production) My current clients range from global law firms and fintechs to boutique consultancies and specialist premium publishers. Clients include NatWest Cushon, Pinsent Masons LLP, Quiet Mark, Media Voices, Whycatcher, and Dust & Grooves (US). If you’re looking for a strategic copywriter and content consultant to grow your brand and engage your audience, get in touch! I’d love to hear about your challenges and explore how I can help you solve them.

I specialise in making the unglamourous irresistable. And I have plenty of experience humanising AI drafts created by my clients using Google Gemini, ChatGPT, and Claude or similar. Niche areas of work include the care sector, property & construction, and industry supply chains, plus fintech, education, and travel. I have clients throughout the UK, plus others in Europe and the Middle East. I'm comfortable writing in American as well as British English. People come to me for copy and content for websites, eBooks, and longer ghost writing projects - and blogs that have something interesting to say. I'll work with or without AI, depending on client preference. My background includes a law degree, over ten years in the long haul travel industry and nearly twenty years teaching. For more information, have a look at my website (which includes a link to my portfolio), or just give me a call. I'll be happy to explain in more detail how I can help your business thrive. If you've sent me a message I will always reply, so if you're waiting on an answer please also check your spam folder.

I do words. On the page. On the screen. And in person. I call myself a writer and communication skills specialist. Which means I talk about and teach people how to be better at writing and talking. Easy stuff we learnt as kids but sometimes doubt we're any good at. Or have forgotten what we learnt because it was yonks ago. Currently looking for public speaking opportunities.

Lobster Copy® 🦞 is a strategic copywriting consultancy serving select clients across the UK and internationally. We help businesses drive business growth with premium copywriting covering lead generation, conversion, branding, and thought leadership. Visit Lobster Copy® 👉 https://lobstercopy.com/ Strategic Copy. Serious Results.

I am a specialist generalist creative copywriter with many years of writing and business experience. I save businesses time by crafting words that people want to read. Not crammed with marketing speak. Not jammed full of awkward phrases just to tick some Google boxes. But easy to read, straightforward and friendly. And because I save businesses time, I save them money.

Does your travel business have a story to tell but you can't find the right words? Do you have a blog page that is in desperate need of updating? Are you just starting out and want some landing pages that will harness curiosity and drive sales? I work with businesses in the travel and hospitality sector, creating web pages, blog articles, email newsletters, brochures, and digital marketing copy. I'll help your brand find its voice, and use it creatively to get your message across. Whether you need a destination page on a region of Malawi, a blog article on how to prepare for a trek in the Peruvian Andes, or want to add a touch of magic to some hotel accommodation listings in Rome, I'm here to help. If you're a start-up or are looking at rebranding, I can also work with you on tone of voice and content strategy to support your business objectives. I began working in the travel industry 23 years ago and have seen it from all angles thanks to roles in sales, marketing, operations, and content management. For the last 13 years I've also been a travel blogger, working with tour operators, accommodation providers, tourist boards, DMCs and gear suppliers to create content and promote their brands. My work has won several travel writing competitions, and it's experience like this that I can use to make your own company stand out from the crowd. I'm based in the beautiful English Lake District, but my clients come from all corners of the world so I'm experienced working internationally, and am comfortable writing in UK, US, or AU English. No matter how big your project, get in touch so we can come up with a world-conquering plan.

I help companies of all sizes show the personality behind their business. I’m good at making the complex sound simple, and building trust by demonstrating you have your customers’ best interests at heart. This year I've worked for major investment firms including BlackRock, JO Hambro, Vanguard, Triple Point, Ashmore and Rathbones, as well as a range of smaller firms, VC portfolio companies and founders. I’ve also worked with development finance institutions, law firms and healthcare companies. So, if you need to start creating content that helps people to understand what you do... or if you're looking to sharpen up your existing content, get in touch. Recommendations: “Kevin is a talented and experienced investment writer who has a gift for turning complex and detailed investment commentary into accessible and persuasive sales and marketing materials. He’s knowledgeable, committed to his clients and works at an impressive speed.” - Lothar Mentel, Chief Investment Officer, Tatton Investment Management “Kevin is one of the most effective copywriters I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality.” - Mike Piddock, Fintech MD and Angel Investor

I help tech companies speak the language their customers understand. By creating well-researched, engaging content that earns its place at the table and contributes to the conversation, I help brands be heard above the noise of today's online marketing. I have worked with brands that include Hildon, Pega, IBM, Lenovo, Kaspersky, ServiceMaster, Twinings and Oxfordshire County Council, but there is a longer list featured on my website www.completecopywriting.co.uk . If you'd like to chat about how I might be able to help you elevate the messaging of your brand, call me on 07920 440506.

Hi, I’m Rob. And I’m a creative leader with 16 years experience of managing the creative process from inception to completion through both my own work and mentoring other members of the team. I have: • Got SSC Napoli to help make deliveries over the busy Christmas period • Helped a lady order her shopping while being attacked by territorial squirrels • Made the nation get excited for the biggest baking event on TV • FINALLY revealed the truth behind why the sky is blue and what, exactly an Arancini ball is • Turned an Echo Dot into a sled • Encouraged school children to write to the Prime Minister • Got mums across the UK sharing motherhood stories on Mother's Day - through a Facebook Canvas ad • Taught 200,000 (and counting) people how to open a bottle of beer using a piece of paper • Turned The Cutty Sark into a photo opportunity as iconic as The Leaning Tower of Pisa • Changed the way women experiment and purchase makeup • Been nominated for awards and won a few too I like to be creative at every opportunity. To that end, in my spare time, (and when not raising a child!) I enjoy photography, illustration, writing (I’ve had a short story published in an eBook compilation of short stories. I’ve also self-published two eBooks) and…gardening.

Hi, I’m Sarah, I help pet businesses boost their online visibility without the hassle. I’m a pet copywriter committed to delivering your vision with SEO-optimised content that gets results. My aim is to make your life easier, so copy is one less thing you have to worry about. I have 8+ years of copywriting experience working independently and through various agencies for large clients in both the UK and US. I believe keyword research is essential to creating blog content that not only captivates readers but also drives traffic to your website. I also have many years of experience in creating SEO-optimised content for products on Amazon, eBay, Walmart and Etsy. Services I offer: - SEO blog writing - Blog audits - Amazon listing audits If you want to increase the visibility of your pet brand, I’d love to help you reach your goals. Contact me today!